Creative Director and Head of Brand at AREA 17
Hackney, London
Joined March 2009
- Tweets1K
- Following527
- Followers283
- Likes676
Thomas Squire retweeted
AREA 17’s identity for @Magnific (formerly Freepik) centres on the Monumental M logomark and Magnific Magenta, a hero colour that turns away from AI’s usual cool blues and gradients.
Thomas Squire retweeted
The relaunch leans into pink as a color of rebellion and bravery, the decision to go against the grain
Paired with a geometric shape language that stretches and expands, so the whole system always feels like it is pushing the edge #UpscaleConf
Thomas Squire retweeted
📹 Jassica Bouvier and Thomas Squire (@thomassquire), from @AREA_17_ - The new rules of creativity at #UpscaleConf San Francisco 2026
Thomas Squire retweeted
Behind every breakout AI company is a brand story. Thomas Squire helps build them
As Creative Director at AREA 17, he works at the intersection of brand, experience, and technology, guiding companies like ElevenLabs & Plaud AI through transformation
Catch him at Upscale Conf SF
Thomas Squire retweeted
In our collaboration with @OpenAI, we created a design system that would grow with the organization while pushing the visual boundaries of emerging technology. Our approach was to holistically leverage design to positively strengthen the connection between tech and society. 👇
Thomas Squire retweeted
As its audience expanded, @OpenAI needed a holistic strategy to tell audiences who it is, what it does, and why it matters to society. Learn how our partnership demystified world-transforming tech while underlining a commitment to a safe AI future: bit.ly/AREA17xOpenAI
Thomas Squire retweeted
Going beyond UX: @NeriOxman speaks of Nature-Centered Design. Don Norman (@jnd1er) speaks of Humanity-Centered Design. Both are urging designers to look beyond the user experience and consider the impact of our choices on nature and society.
Human-centered design focuses on immediate needs rather than long-term impact. But the path to a better future requires us to expand our perspectives. Discover how we're designing for a better future: hubs.ly/Q01B1MLQ0
Thomas Squire retweeted
We're #hiring! Join the AREA 17 Paris team as a Senior Strategist. Strategists play a key role in defining and advancing the strategic vision of the brands we partner with and the digital products that we co-create. Rejoignez-nous ! hubs.ly/Q01x6G2_0
Thomas Squire retweeted
We’re thrilled to share that @artinstitutechi has open-sourced their Twill website code, keeping with the museum’s ethos of active learning and dialogue. Access AIC’s ongoing growth of the platform following launch with @AREA_17_ using an open license at hubs.ly/Q01kgNCb0.
Thomas Squire retweeted
Our founder @geid spoke at an @advertisingweek EU panel about how design agencies can be a positive influence on how we use the internet. Here’s part of his chat with Jumoke Adekunle of @depop, Patrick Stal of @WorldRemit, and Neil Barrie of @21cbrand.
“Behavioral branding operationalizes a brand’s purpose, charting a new trajectory for a business’s future. By creating a channel experience that invites employees and customers to the conversation as active contributors to the brand" — @geid brandingmag.com/george-eid/b…
Thomas Squire retweeted
“Will we create a more human future by increasing people’s freedoms and wellbeing on a sustainable planet, or will it continue down the current path towards centralized power, misinformation, and distraction?” -@geid in his latest op-ed for @brandingmag: bit.ly/34xVh3W
"We have to use the internet to get off the internet." great article from AREA 17's founder @geid
brandingmag.com/george-eid/e…
Thomas Squire retweeted
We’re in a time of accelerated change. How things will be is being shaped today. What is the future we want to live in, and how can it ensure mutual success for business and our world? See how we're shaping a shared future at hubs.ly/Q013fjXZ0
Thomas Squire retweeted
The 2021 Year in Review is now live! These are the stories of how the pandemic shaped our year and what it means for the future of our craft, impact, and soul: hubs.ly/Q012XmTN0 #SitebyAREA17 #MadewithTwill #2021A17YIR
Thomas Squire retweeted
Today marks a decade since the passing of Arnaud Mercier, AREA 17’s cofounder. To reflect on his life and career, we’ll use the words of @adgfad as written for the 50th-anniversary edition of the Laus Awards.
hubs.ly/H0Y7Vck0
Thomas Squire retweeted
2020 allowed us to think differently about the world, our interactions, and what’s essential. We’re eager to apply our learnings as we co-create a more positive future.
2020.area17.com
#SitebyAREA17
#MadewithTwill
#Lookbacktolookforward
Thomas Squire retweeted
Read more about our collaboration with @FondationLV to learn how we crafted a digital product that delivers on the museum’s promise of a unique, high-quality experience. Powered by @twillcms .
area17.com/work/fondation-lo…
#SitebyAREA17