Gary Donson (@thinkdonson) header
Gary Donson (@thinkdonson) profile picture

Done-for-you digital marketing solutions for SMB’s.

Sarasota, FL
Joined June 2009
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I'm not trying to insult anybody here but... Local businesses are still the absolute slowest to adapt to things that'll actually help them grow quickly. In one specific case it is costing them 10s of thousands of dollars every month. If you are ignoring the free traffic + sales you could be getting from ChatGPT and Google right now, you will be playing painful catch up in 2026 and 2027. Here is how to fix that without hiring expensive outside help. And if you want the private ChatGPT and Perplexity cheat codes we have been testing, just Follow + RT + Comment “2025 Local Guide.” You must do all 3 for the DM. Alright, let’s start at the top. Google and AI engines both rank based on authority and entity trust. They use different methods but the core signals overlap. For local businesses that means: PR and backlinks from locally trusted sites Brand mentions that reinforce your entity NAP and schema consistency across the entire web Structured, crawlable, and up-to-date business information Skip authority and you won't exist even for ZIP level searches. A few proven local authority plays: Partner with complementary local businesses for link swaps (there's room for creativity here; DM me/reply with your local biz if you need some tips) Pitch seasonal tips or cost data to neighborhood blogs and news outlets Submit to high trust local directories Sponsor school or charity events to earn recap backlinks Get featured in “Best of [City]” and local guides These placements are especially important now because a fairly large analysis from Yext in 2025 showed that a lot of AI citations come from brand controlled or brand adjacent sources. This means local publications, directories, and branded pages matter more than ever. Want a shortcut? SEO Stuff’s Gold Plan places links only on sites already surfacing in AI search results and that have proven authority. Check out the case studies I posted this week if you're interested. That said, authority alone is not enough. Your Google Business Profile is now one of the strongest signals for AI and Google combined. As of late 2025, ChatGPT and Gemini both pull GBP fields into their AI Overviews. This is backed by research from BrightLocal which shows GBP URLs and business sites appear heavily in ChatGPT local answers. GBP optimization checklist: Complete every field Upload at least 100 geo tagged photos Post weekly updates Add Q and A entries Reply to every review with service and location terms Maintain NAP consistency across directories GBP is now a required foundation for visibility in Maps, AI Overviews, and local ChatGPT recommendations. Next, build high quality service and location pages. AI Overviews often surface location pages above the map pack. To earn those placements you need structured, local, query aligned content. Every ZIP and neighborhood page should include: Embedded Google Map Local job photos and staff images Videos FAQ block with exact match city questions Internal links to main service and contact pages FAQ schema on all pages Fast mobile first layout Think of each page as an AI friendly Answer Hub. Now on to reviews. Gemini and Perplexity now pull review text into local summaries. Yext research also confirmed reviews are one of the most common brand controlled citation sources in AI answers. Your move: Request reviews through SMS and email as soon as service is completed Show top reviews on your site and GBP Reply using keywords and location Target 150 or more reviews per location More reviews create more machine readable mentions, which increases AI citation likelihood. Next, we need to talk technical SEO. Google and AI systems both rely on clean, structured, fast, and crawlable sites. Slow or broken sites lose both human users and AI engines. Local technical checklist: Core Web Vitals within thresholds Lazy load images and convert to WebP or AVIF Submit XML sitemap to Google and Bing Remove broken links and fix redirect chains Implement LocalBusiness, Service, Review, FAQ and Event schema Allow AI crawlers A technically sound site improves crawl efficiency for Google and improves confidence scoring for AI systems. Now let’s talk content. Google and ChatGPT both prioritize city specific, structured content with clear takeaways. Create: Hub pages like “Complete Guide to [Service] in [City]” Subpages for each ZIP Seasonal posts Cost breakdown posts Local problem posts “How it works in your city” posts Always include a TLDR or Key Takeaways section. Perplexity often surfaces these word for word. Next, drive branded search. Branded search is now one of the strongest signals for both Google and AI systems. Increasing branded search boosts entity trust. Ways to lift branded search: Post CTAs like “Search [Business Name] reviews on Google” Share localized customer stories Run retargeting with 5 star reviews Offer city specific promotions Even a small increase in branded search volume can significantly improve AI visibility. Finally, track the right metrics. Traffic means nothing if it does not turn into calls. What to measure: Branded search growth GBP views, calls and directions AI Overview and ChatGPT citation coverage Review growth and keyword usage Conversion rates on service pages Off site brand mentions These are the signals that correlate with AI citations and local bookings. Mind you, most local businesses still: Ignore GBP Have under 50 reviews Have trash technical SEO Publish no city specific content Which is why they are a non-factor in ChatGPT, Perplexity, Gemini and Google AI Overviews. Follow this roadmap and you will own visibility where customers are actually searching. Want the done for you version? Try the Gold Plan at SEO Stuff dot com and see why more than 80 percent of customers return for multiple purchases. If you want the private ChatGPT and Perplexity cheat codes we have been testing, Follow + RT + Comment “2025 Local Guide.” You must do all 3 for the DM.
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This SEO Stuff (seo-stuff.com) customer, an agency competing in an extremely difficult niche, has seen its search traffic grow by 335% and AI visibility grow by 1,600%. ChatGPT visibility grew by 200% Perplexity visibility grew by 500% Gemini visibility grew by 700% Steal their formula so you can replicate it for your own business. Seriously, it will never be easier than today to make traditional + AI search your #1 sales channel. Don't drag your feet and then be forced to work 10x as hard in 2026 and 2027 to catch up to your competitors. Before I break down exactly what worked so well in this particular case... If you want 3 cheat codes for getting your business mentioned inside ChatGPT + AI Overviews within the next 30 days, just RT this + follow me + reply “AI SEO Guide.” You must do all 3 for the DM. Alright, let's start with the results first. Notable growth in organic visitors Notable growth in ranking keywords Notable growth in AI Overview citations Notable growth in ChatGPT citations Notable growth from the specific geographic locations they wanted it from This is an agency competing against massive competitors and global SaaS companies with entire marketing teams and multi-million-dollar budgets. So how'd they do it? Let’s start at the top. Most agencies are still creating content based on fairly outdated principles, not optimizing for search as we know it in 2025. That’s why their blogs are full of generic trend pieces and cookie-cutter PR that might look nice enough when you click through to the blog section, but does nothing for ranking or AI visibility. This agency agreed to change up the formula. The first step is repositioning the blog as a whole. Instead of writing “thought leadership” pieces nobody searches for, you build pages that mirror commercial intent searches: “Top [their service] agencies” “Best [their specific services]” “[Their service] for SaaS brands” “[Their service] examples that convert” “[Their top competitors] reviews” Each post is structured with extractable logic, meaning every paragraph could stand on its own as a complete answer. That’s how AI systems like Gemini and Google AI Overviews find and cite your content. Here’s what that structure looked like: A TL;DR at the top (2–3 sentences answering the core question) Each H2 written as a question (“What makes a good [their service] agency?”) 2–3 short sentences under each H2 providing the direct answer Lists and factual statements instead of opinion-based text This alone will land you 100+ AI Overview citations because it aligns perfectly with how LLMs extract content blocks. But content alone isn't enough. You also need to boost authority. This is where SEO Stuff’s Gold Plan (seo-stuff.com/gold-plan-pack…) shines. The key isn't just the number of PR backlinks, it's where they came from. Here’s the focus: DR50+ related business domains only Sites already getting meaningful organic traffic and already in AI search Contextual anchors using real business terms like “[their service] agency” and “[their service]” Entity alignment where every referring domain mentions the agency’s niche and country By stacking links with consistent semantic context, you create an entity graph and the kind of signal AI Overviews pull directly from when ranking and citing sources. Branded + multiregional optimization Once authority is in place, you shift to branded + regional optimization. ChatGPT, Perplexity, and Gemini all prioritize brands that show up consistently in their category. So you make the agency’s brand more discoverable: Embed agency name + country in schema and metadata Create “Reviews” and “Team” pages with structured data Optimize meta descriptions with branded language Increase internal references to the brand in blog copy This builds a feedback loop between Google, ChatGPT, and Gemini where each engine recognizes the agency as a known entity. Internal links matter a lot more in AI search Traditional internal linking boosts pages. AI search uses internal links to pass meaning. That looks like: Every service page linking to 3–4 supporting blogs Every blog linking back to the relevant service page Every anchor using intent-driven phrasing (“enterprise [their service] services”) This creates a hierarchy that’s easy for AI systems to parse. Scale what works with the Premium Content Bundle Once the foundation is set with the Gold Plan, you transition to SEO Stuff’s Premium Content Bundle (seo-stuff.com/premium-conten…). It delivers: 60 AI-optimized “best of,” “top,” and “comparison” pages Clean, schema-friendly HTML Built-in FAQ sections + TL;DRs These pages fuel steady growth across Google + AI systems with zero ad spend. To follow the same playbook: Rebuild your blog around commercial intent Use question-based H2s + short, extractable answers Add a TL;DR to every page Build backlinks only from DR50+ domains in your niche Add brand + location schema and refresh content monthly Interlink pages semantically, not randomly Do that for 60–90 days and you’ll start showing up across Google, ChatGPT, Gemini, and Perplexity. Or skip the work and let SEO Stuff do it for you. Gold Plan: seo-stuff.com/gold-plan-pack… Premium Content Bundle: seo-stuff.com/premium-conten… There’s a reason 80%+ of SEO Stuff customers reorder. The results compound long after the work is done. And if you want 3 cheat codes for getting your business cited in ChatGPT + AI Overviews within 30 days, just RT this + follow + reply “AI SEO Guide.” You must do all 3 for the DM.
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I AM OFFICIALLY RESTARTING THE $1,000 TO $1,000,000 $SPY CHALLENGE NEXT MONDAY! 💸 THIS WILL BE DONE IN A PRIVATE X GROUP CHAT WHERE I WILL POST ALL MY TRADES WITH ENTRY & EXIT FOR COMPLETELY FREE! 🦅 LIKE, REPOST, & COMMENT “$1K” TO BE ADDED! ❤️‍🔥 YOU MUST BE FOLLOWING ME TO JOIN! ☢️
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Gary Donson retweeted
95% of people are wasting their time on Twitter when they could be Gaining +1,000s of followers Making +1,000s of $ I created a guide “A-Z Twitter Growth” to help you do just that. And for 48h, it’s FREE Like, RT + Comment "SAUCE" & I'II DM it to you (Must be following)
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OMG... You won't believe what just happened! 🤯 My student asked: "Can you still rank new sites fast?" So I tested it... In just 8 hours: - Hit #1 ranking - Beat massive authority sites - Used zero backlinks - Fully automated process - Perfect speed scores The secret? One tiny tweak changed everything! Want my EXACT process? 1. 𝗙𝗢𝗟𝗟𝗢𝗪 @JulianGoldieSEO 2. 𝗟𝗜𝗞𝗘 and 𝗥𝗘𝗧𝗪𝗘𝗘𝗧 3. 𝗖𝗢𝗠𝗠𝗘𝗡𝗧 "8HRS" below 4. 𝗗𝗠 𝗠𝗘 for exclusive access and priority!
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At Mattison’s, we’re all about bringing you the freshest flavors! We carefully select local produce and sustainable seafood, and our meat comes from family farms that raise animals humanely, without antibiotics or hormones. Taste the difference in every bite and enjoy a meal ...
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This philosophy is pure poison
🚨🚨🚨 Exclusive to @RepStefanik, @EliseStefanik, @elonmusk, @BillAckman, @christopherrufo, @realChrisBrunet, @MZHemingway, @mtaibbi. I have received from inside Harvard sources a smoking gun August 20, 2020 memo from Claudine Gay (now Harvard President) to the Faculty of Arts & Sciences when she was Dean. It flies in the face of everything she said to @RepStefanik & the world last week. This memo was written when she was a short-listed candidate for the Harvard presidency. We must face a stunning possibility: Gay got the the job precisely because she holds these views. This memo not only exposes her hypocrisy & duplicity but also the real source of what makes her (and those like her) the most destructive force in American higher education. This memo is a blueprint for the intellectual corruption & politicization of a once great institution, and it laid the groundwork for the anti-semitism & the anti-Americanism rampant at Harvard today. This is Gay's agenda for Harvard, which means for the rest of American higher education. Gay obviously should be fired, but that's not enough. Her ideological agenda must be opposed and tossed in the dustbin of history. Please read & REPOST. Dear members of the FAS community, As we look ahead to the start of a fall semester unlike any other, we confront the realization that we are now living history in the making. This moment has been shaped by crises old and new, as one pandemic has collided with another. The COVID-19 pandemic is a truly singular event; a public health threat that has spared no part of our academic enterprise from disruption, forcing us to reimagine everything from undergraduate residential life to the daily activities of our labs and libraries. Meanwhile, a second pandemic is unfolding, one with deeper roots in American life. People across the world have risen up in protest against police brutality and systemic racism, awake to the devastating legacies of slavery and white supremacy like never before. The calls for racial justice heard on our streets also echo on our campus, as we reckon with our individual and institutional shortcomings and with our Faculty’s shared responsibility to bring truth to bear on the pernicious effects of structural inequality. Even as our opportunities to be together on campus are limited, now is the time to reengage and reconnect, both with each other and with the promise of our mission to advance knowledge and discovery in service of a more just world. This moment offers a profound opportunity for institutional change that should not and cannot be squandered. The national conversation around racial equity continues to gain momentum and the unprecedented scale of mobilization and demand for justice gives me hope. In raw, candid conversations and virtual gatherings convened across the FAS in the aftermath of George Floyd’s brutal murder, members of our community spoke forcefully and with searing clarity about the institution we aspire to be and the lengths we still must travel to be the Harvard of our ideals. It is up to us to ensure that the pain expressed, problems identified, and solutions suggested set us on a path for long-term change. I write today to share my personal commitment to this transformational project and the first steps the FAS will take to advance this important agenda in the coming year. Amplify teaching and research on racial and ethnic inequality The project of building a truly inclusive scholarly community begins with what we consider worthy of research and teaching. A full account of contemporary American society demands scholarship that affirms the relevance, significance, and worth of diverse cultural backgrounds and histories. Moreover, preparing our students for leadership in today’s globalized yet profoundly unequal society, requires an education that includes the voices, stories, and lived experiences of those too long pushed to the margins. With these goals in mind, I plan a series of investments across our academic enterprise. This fall, we will reactivate the cluster hire in ethnicity, indigeneity, and migration, with the goal of making four new faculty appointments. These appointments are critical to our long-term efforts to strengthen our research and teaching capacity, and ensure that our students have access to this vital body of knowledge. In order to accelerate our progress, however, I am also establishing the Harvard College Visiting Professorship in Ethnicity, Indigeneity, and Migration to recruit leading scholars of race and ethnicity to spend a year at Harvard College actively engaged in teaching our undergraduates. Beginning in 2021-2022, the FAS will appoint up to two new visiting scholars each year, based on recommendations from academic departments. Finally, to seed new research directions and develop the next generation of scholars, we will also invest in the academic pipeline. The Inequality in America postdoctoral fellowship program, which currently recruits two new fellows each year, will be expanded in the coming year to recruit two additional early career scholars whose work focuses specifically on issues of racial and ethnic inequality. Foster a more inclusive visual culture The FAS has a long and proud history of discovery and achievement that is worthy of celebration. But it also has painful chapters of its history, marred by exclusion and discrimination. To become the inclusive scholarly community we aspire to be, we must confront our dual legacies with honesty, humility, and resolve, including how they are visually represented in the spaces where we work, live, and learn. Our visual culture should reflect our deep, abiding commitments to advance knowledge and critical thinking, honoring our past in a truthful way, while also celebrating the diversity and vitality of our present and instilling a sense of pride and belonging that is equally available to all members of our community. Honest and rigorous conversation about how we weave together our past, present, and future is necessary to build the stronger, more equitable FAS we envision. This fall, I am launching the Task Force on Visual Culture and Signage to take up this consequential conversation. Led by Dean of Arts and Humanities, Robin Kelsey, this task force will convene a group of faculty, staff, and students from across the FAS to conduct a comprehensive study of our visual culture and articulate principles and informed guidelines for evolving the visual culture and imagery of the FAS. It is my hope that this work will provide a stronger foundation for the creative and meaningful action already happening at the local level, as well as catalyze new, more systematic visual change across the whole of the FAS. Build our capacity to pursue inclusive excellence Aligning our values with institutional action will bring us closer to the Harvard we aspire to be. But to make meaningful strides, our efforts cannot be ad hoc or lack accountability to a comprehensive strategy with concrete and measurable goals. What is required is focused, intentional action at every level of the FAS to dismantle the cultural and structural barriers that have precluded progress. And we must put real resources behind this work. Good intentions alone will not suffice. As a first step towards building our capacity for inclusive excellence, I soon will appoint the inaugural Associate Dean of Diversity, Inclusion, and Belonging for the FAS. Their work will be dedicated to the creation and implementation of an FAS-wide strategic vision for inclusive excellence that enables all members of our community to be seen, heard, and to flourish. They will report directly to me, and will work closely with the FAS senior leadership team to develop concrete goals and identify personal, departmental, divisional, and school-level actions for building an effective and active culture of anti-racism in the FAS. Expand leadership opportunities for staff of color Staff leaders of color remain significantly underrepresented in the FAS, and we are missing out on this talent to our own detriment. The benefits of diverse teams for organizational performance are well-documented, from spurring innovation and creative problem solving to challenging the assumptions and conventional wisdom that limit our thinking. Understanding the needs of our increasingly diverse student body demands fresh ideas and perspectives so that we make the best possible decisions for our community. If inclusive excellence is our goal, addressing the racial disparities in our administrative leadership must be part of the plan.   I will launch a study of the hiring, professional development, and promotion practices that may contribute to the low representation of minority staff in managerial and executive roles carrying significant decision-making responsibility and authority. Led by the incoming Associate Dean of Diversity, Inclusion, and Belonging, and working closely with Leslie Kirwan, Dean for Administration and Finance, Nina Zipser, Dean for Faculty Affairs, and Rakesh Khurana, Danoff Dean of Harvard College, the study will identify concrete steps we can take to increase racial diversity of senior staff and recommend near- and long-term hiring goals for the FAS. -- These initiatives are just a starting place. Our engagement in anti-racist action and the infusion of inclusive practices into all aspects of our teaching and research mission reflect a new sense of institutional responsibility and will require sustained effort over time. Just like the learning that takes place in our classrooms and labs, this work demands thoughtful attention, experimentation (not all of which will be successful), and patience and humility for when we get it wrong. No one person or institution (not even Harvard!) has all the answers, and we cannot achieve our goals without the courage to listen deeply and generously and to act with urgency, seriousness of purpose, and a mind towards continual growth. The work of racial justice is not a one-time project. We must be relentless, constructively critical, and action-oriented in our pursuit to build the thriving, more equitable FAS we all deserve. Even as I say that, I am clear-eyed that the work of real change will be difficult and for many it will be uncomfortable. Change is messy work. Institutional inertia will threaten to overwhelm even our best efforts. If we are to succeed, we must challenge a status quo that is comfortable and convenient for many. But I believe progress can be made and will be beneficial to all members of our community. Collectively, we are the authors of Harvard’s future. As we begin this historic year, I offer you my personal commitment to be a partner and ally in the work for equity and justice. And I urge you all to lean into the profound optimism that animates our mission and join your colleagues in building what will ultimately be a proud chapter in the long story of Harvard.  Sincerely, Claudine ____________ Claudine Gay  Edgerley Family Dean of the Faculty of Arts and Sciences #defundHarvard
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Gary Donson retweeted
Wow heading for my RADIATION treatment & I received this beautiful gift from FELICIA DONSON of graphics by Felicia ! Thanks so much Felicia !
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I break the news to Lindsey Graham that he co-sponsored a bill he doesn’t support
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Gary Donson retweeted
WE ARE NOT READY FOR WHATS COMING
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Gary Donson retweeted
VLaunch $VPAD EXACT LAUNCH DAY! [like & retweet if you wanna be in] 🧡
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Are yall ready for this? Since its 22 days away from pre-sale! 🔹️All follows and bell notification proof. 🔹️Retweet of this post. Get 1 of the first cNFTs we mint and your an OG holder for free. D: discord.gg/y55CfutvhE W: Https://gccnft.42web.io S: ko-fi.com/goldencrosscnft
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🚨 NEW EPISODE -> Biden’s Humanitarian Scandal Imploding, Harris A No-Show | Guest @NMalliotakis Listen to this can't miss episode of Common Sense on your audio podcast apps or watch it here: rumble.com/vfqer5-bidens-hum…
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