Making great research unforgettable. Under Cloud transforms notes and #research into resilient, visual, decision-ready #knowledge.
England, United Kingdom
Joined January 2011
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We face a future of unprecedented political, social, and economic uncertainties at a time when imbalances, inequalities, and iniquities couldn’t be more stark. 👉🏻 theundercloud.com/2026/10/13…
I had a conversation with #AI and seemed to have made a compelling argument for how it could be conscious … to a degree: 👉🏻 waynesmallman.co.uk/2026/09/…
Sigh [almost]… I'm doing that classic startup thing where I'm building something else to fix a problem, in this case market research because it's a time absorbent numbers game with an ultra low return.
Shout out to the #AI-powered #entrepreneurs out there.
Building software is fast and cheap. Marketing it is slow and expensive.
AI excels at the first and is at best a stranger cheering from the sidelines with the second.
How we as #entrepreneurs think about failure has the potential to create an unexpected success in the future.
👉🏻 theundercloud.com/2026/09/07…
📅 I'll be doing a talk this Thursday at the @Barnsley_DMC main "01" building) in Barnsley, from 17:00 onwards, discussing the path that's got Under Cloud where it is, and a bit about what's next.
📹 youtu.be/UhAvnyZHyBw?si=Ek1f…
A question to #journalists and people in #research as a whole…
What unsung research do you feel has changed the world?
Under Cloud has a MCP server, which is a fantastic, but it's not efficient, so I'm refactoring it to support lazy loading — to only load the tooling required at the time of a request from an #AI client, like Claude.
When we're interrupted, the first victim is the context describing the relationship between our notes and #research.
Under Cloud transforms notes and research into resilient, visual, decision-ready #knowledge.
ALT Under Cloud keeps notes (left) and research (right) side by side, where they belong, allowing us to explore their relationships (far right) from a single, unified interface.
⌚️ 8am—13:53pm and I'm still working on one message to one potential customer.
But, since this is the first, it's about finding a shape to the language, and then adapt it to someone else.
🧭 Going It Alone: Building a Software Product as a Solopreneur: app.theundercloud.com/graph/…
🎉Happy birthday to Lucille Ball (Aug. 6, 1911 — April 26, 1989), and here's a question: What do a bunch of crooners, a sitcom actress, a sci-fi franchise, and a prominent activist have in common? Click to find out: app.theundercloud.com/graph/…
👔 Marketing plan is taking shape.
📹 2 videos (replacing one shared here) almost done.
📝 Article almost complete, but it would benefit from a quick squint from someone else before publishing.
📽️ Presentation is almost complete.
🎙️ Podcast at the end of the month.
Under Cloud transforms notes and #research into resilient, visual, decision-ready #knowledge.
Let's make great research unforgettable.
It's taken ALL DAY to plan an instructional video. But (and this is the good news), I found the weirdest bug while doing it … so that's one less bug someone else is going to find that I'll struggle to reproduce.
What's ironic is I have to promote a product that solves multiple problems to the same people struggling with those problems but don't have the time to think about fixing them.
Wish me luck!
Building in public is a growing expectation of people like me, but I've since moved onto the less glamorous and arduous phase of finding customer number one.
So… what would happen if we combined a knowledge graph with a mind map?
I've been exploring that question, and although a work in progress, it's proving to be a big help to me.
Here's an example: app.theundercloud.com/graph/…