Private practice owner - Cold start in 2011. Bringing you the content I wanted but couldn't find in a weekly podcast, nuggets, + videos. Let's talk Optometry!

Joined July 2020
The successful owners I admire are still taking notes and looking for 1% improvement. I’m learning to appreciate what I’ve built while staying curious. Listen to my whole thought process on The Ultimate O.D.: open.spotify.com/episode/5Wj…
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Early in my optometry practice, I worried about getting anyone on the schedule. Today I’m asking how to develop associates and leaders. Those questions are hard, but I had to build something before I could have them.
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Developing an associate is a challenge I couldn’t have handled before hiring one. I can appreciate that opportunity and still admit I need to learn how to do it better.
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Is today’s problem an old pattern or a new responsibility? Check out the latest podcast episode as you decide what your practice needs next: open.spotify.com/episode/5Wj…
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I still need to develop strategic thinking, communication, and the ability to read business metrics. My role is to guide the organization and help its people find answers together.
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Where does your practice need expertise beyond yours? I discuss that shift in how I see the CEO role on the latest podcast episode. Listen here as you think about the team you want to build: open.spotify.com/episode/4CE…
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I want doctors who excel at their clinical work, managers who lead well, and marketing and financial people who know their fields better than I do. Their expertise is part of what I’m trying to build.
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A bigger optometry practice can look overwhelming if you assume you need to be its best doctor, manager, marketer, and financial expert. I’m learning to picture a team with expertise beyond my own.
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Ask the owner ahead of you what broke, what they missed, and what they’d do differently. Their answers can improve your decisions without becoming your blueprint. I share how I have learned to do this on the latest episode; listen here: open.spotify.com/episode/4CE…
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The version of me who opened my optometry practice in 2011 couldn’t run the business I have today. My appointment system was notebook paper. I hadn’t hired an associate or developed a manager.
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I don’t know how to run my future practice today. I can name plenty of skills I need to develop. The useful question is whether I can learn them, not whether I already have them all.
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What’s routine now that once felt impossible? I share the early attempts behind my confidence on The Ultimate O.D.; listen here as you consider what you could learn next: open.spotify.com/episode/4CE…
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If your 5-year practice plan were guaranteed to work, would you still want the calendar and responsibility it creates? That question changed how I look at growth. Listen to the full episode here 👉 open.spotify.com/episode/5en…
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There’s always another optometry practice with more revenue or more locations. If comparison is what sets your goals, the finish line keeps moving.
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Your answer may be a great single location and four clinical days. It may be a larger organization. Name the life you want first, then decide which avenue of growth helps you build it.
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Before setting your next practice goal, ask: what will reaching it make possible? I dig into that question in the latest episode of The Ultimate O.D.; listen here while you set your own direction 👉 open.spotify.com/episode/5en…
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Ask the owner you admire: How much time are you in clinic? What surprised you? What would you change? Their answers show you a possible life, not a rule to follow. I share my questions on The Ultimate O.D.; listen here 👉 spotifycreators-web.app.link…
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