Time to sell some salt❄️ New niche, same customer journey.

Welp, that was fun. It all started in 2018. I competed in CrossFit since 2011. I was 15 years old. For years, I trained 5 times a week, 2-4 hours a day. Lifting weights, gymnastics, running, swimming, etc. I was in decent shape, but one of my worst movements was running. I sucked at running. So in 2018, I started running with a friend who was training to join the Navy. I told him to just run. Don’t tell me how far or how long we’re running. I’ll just try to hold on. One day, I went to the track the to run some regular splits. Halfway through, my left leg started going completely numb. I thought I just hadn’t stretched enough that day. Tried again the next day. Same thing. Long story short, I got an MRI and found out I had Grade 1 spondylolisthesis. Basically, my L5 vertebra had slipped forward over S1, pulling my nerves (sciatica) going down my leg. Grade 1 isn’t necessarily that serious. Plenty of people live with it. So I did. But one of my bad traits is that I’m a perfectionist and can’t leave problems hanging. Fast forward to 2026. I went to another spine surgeon who asked me to get new imaging, but this time standing up instead of lying down. Turns out my Grade 1 was actually a Grade 3 when standing. That means my vertebra had slipped significantly further than we originally thought (see attached). Not good. My doctor explained the risks and told me that the way to fix it was through surgery. (I did my AI research and it ended up with the same conclusion). Fortunately, he performs this surgery every week, so I decided to get it done. And here we are. Surgery was a success. 10/10. I started walking a few hours after the surgery. Mind blown. First, I want to thank God because I truly believe He put this doctor in my way. This was too much for a coincidence. Second, the cool thing is that my life will not change at all once I’m fully recovered. My doctor said that I can do CrossFit in 4 months and an Ironman in 6. (I am obviously not doing either of those lol). But here’s another thing: This whole experience has actually been excellent for me mentally. For the first time in a long time, I’ve been forced to stop working, get out of the tunnel, and just think. I’ve written down so many things I want to do when I get back that will remove limiting factors. I was probably pretty burned out without even realizing it. And funny enough, this couldn’t have come at a better time. Something that initially seemed terrible ended up being a blessing in multiple ways. There’s almost always something good in the bad. Sometimes you just have to look for it. Thank God and can’t wait to get back to work!

LSA is moving to Google Ads, and I just received the email saying we are moving in November. But... We don't have anything setup in Google Ads since we have never done any PPC. I need to get the current LSA account set up under Google Ads and also get the new acquisitions location set up for LSA. Not sure if I want to try and get this done myself or hire a company to set it all up. I don't have a lot of interest in paying for PPC management right now... So might have to do this on my own.