McDonald’s burgers are DOGSHIT but they make $26B+ every year.
they make $26 BILLION selling you processed slop.
think about your favorite burger spot.
lol their burgers make you wet thinking about them but the owners still worry about rent next month.
wanna know why?
it’s because they only have 1 joint.
McDonald’s has 40,000+ locations and this works because nobody walks in thinking “this is the best burger of my life”
they walk in because it’s THERE
it’s on every road and has food for every mood.
7 am coffee, 2 am friends, post meal ice cream, kids meal, ALL OF IT.
the product is shit but the distribution is dialed in.
content is the same game. (except your product should NOT be shit)
you’re not losing deals because your offer is shit or because your service sucks.
but because your buyer needed a topic on the day he showed up and you never posted it
if every time they opened LinkedIn/Twitter and saw your content talking about the exact problem they’re facing, they would be 1 step closer to becoming a buyer wiring you $5k+.
think about that for a second because YES everybody can copy your hooks and ideas.
but NOBODY can copy showing up everywhere your buyer looks with the exact problem he’s facing.
if you can convince your best friend to watch a tv show
YOU CAN SELL ANYTHING ONLINE
all you need is balls + sense of self-wroth + goated offer.
nothing more
STOP WASTING YOUR TIME SENDING DMS IF YOU AREN'T DOING THIS.
2 years ago, i used to run a faceless Instagram page and I'd make $1k-$2k/mo selling PDFs and info products.
and i'd have made 5-10x more if I'd done this ONE thing:
SOLD HIGH-TICKET.
because it was SO much easier back then.
but with all the scammers and dummies mass spamming cold DMs, we are now entering a TRUST RECESSION.
this is why your reply rates are shit, the leads that do reply never book a call and those who book a call never close.
but there's an easy fix.
JUST START POSTING CONTENT.
if you send someone a DM and they've already seen your face on the timeline, they're way more likely to respond.
and even if they haven't seen your face, they just click your profile and go through your content, they trust you more so they're more likely to respond.
so before you clog another prospects' inbox
focus on building your personal brand + posting content.
THEN combine that with outreach and you're golden.
you'll know you're doing this right when you take your morning shit and accidentally shit gold like the Lannisters
nathan retweeted
man i LOVE AI slop.
you're stupid if you hate it.
i open linkedIn/𝕏 everyday and my timeline is filled with 80% ai slop and it makes me HAPPY.
because this means my clients and i will easily print.
it’s VERY simple logic.
the more AI content there is, the EASIER it is for you to differentiate yourself.
your content gets this halo effect even if it’s “alright” simply because “alright” is better than ai slop.
you become an outlier in your industry and people will LOVE everything you put out.
this means you become the go-to authority in your industry, you get more leads, book more calls and close more deals.
ABSOLUTE WINNER SITUATION
don’t be the person who sees ai slop on his/her timeline and complains “ai content sucks” and reports it as "ai content."
instead, be HAPPY because your content/personal brand will run circles around your competition.
man i LOVE AI slop.
you're stupid if you hate it.
i open linkedIn/𝕏 everyday and my timeline is filled with 80% ai slop and it makes me HAPPY.
because this means my clients and i will easily print.
it’s VERY simple logic.
the more AI content there is, the EASIER it is for you to differentiate yourself.
your content gets this halo effect even if it’s “alright” simply because “alright” is better than ai slop.
you become an outlier in your industry and people will LOVE everything you put out.
this means you become the go-to authority in your industry, you get more leads, book more calls and close more deals.
ABSOLUTE WINNER SITUATION
don’t be the person who sees ai slop on his/her timeline and complains “ai content sucks” and reports it as "ai content."
instead, be HAPPY because your content/personal brand will run circles around your competition.
nathan retweeted
have you ever seen anybody negotiate at the Apple store?
there’s never any “discount requests” or “let me think about it.”
and no third call with his business partner.
walk into a random reseller selling the EXACT same iPhone and everyone’s comparing prices on their phone while the guy talks.
it’s the same product but a different buyer.
the Apple buyer walked in already sold.
years of ads, reviews, friends flexing the product.
the store is just where he PAYS.
your sales call is a reseller by default.
a founder I work with went from $14k to $25k/mo in 30 days, then $40k/mo in month 2.
he had the SAME offer and service as before.
the only thing that changed was how many buyers showed up already sold.
i see so many people trying to memorize “sales scripts” and tactics when instead, they should be posting content that builds trust BEFORE the call.
a buyer who’s read 6 months of your posts doesn’t need 45 minutes of “let me tell you about us" and fancy objection handles you saw on Instagram Reels.
he’s already audited you in the feed.
he doesn’t need to compare prices because he’s already decided YOU’RE the guy.
your call is ONLY payment logistics.
instead of convincing, you’re confirming the positive thoughts he ALREADY had about your offer and telling him where to send money.
TRUST, your low close rate issue is almost NEVER a sales problems.
you just have ZERO pre-built trust.
have you ever seen anybody negotiate at the Apple store?
there’s never any “discount requests” or “let me think about it.”
and no third call with his business partner.
walk into a random reseller selling the EXACT same iPhone and everyone’s comparing prices on their phone while the guy talks.
it’s the same product but a different buyer.
the Apple buyer walked in already sold.
years of ads, reviews, friends flexing the product.
the store is just where he PAYS.
your sales call is a reseller by default.
a founder I work with went from $14k to $25k/mo in 30 days, then $40k/mo in month 2.
he had the SAME offer and service as before.
the only thing that changed was how many buyers showed up already sold.
i see so many people trying to memorize “sales scripts” and tactics when instead, they should be posting content that builds trust BEFORE the call.
a buyer who’s read 6 months of your posts doesn’t need 45 minutes of “let me tell you about us" and fancy objection handles you saw on Instagram Reels.
he’s already audited you in the feed.
he doesn’t need to compare prices because he’s already decided YOU’RE the guy.
your call is ONLY payment logistics.
instead of convincing, you’re confirming the positive thoughts he ALREADY had about your offer and telling him where to send money.
TRUST, your low close rate issue is almost NEVER a sales problems.
you just have ZERO pre-built trust.
nathan retweeted
bro mr. beast giving the dude $50k on shark tank JUST cause he likes him is funny as fuck
nathan retweeted
Things you should have done in 2021:
> bought Nvidia under $30.
> sold your NFTs before the 2022 crash.
> built an audience on TikTok before every business rushed onto it.
> sold high-ticket coaching before every coach needed a coach.
> stopped wearing skinny-jeans.
things you should be doing in 2026:
1) researching your market and UNDERSTAND your audience's problems, beliefs, desires, objections.
2) optimizing your LinkedIn/𝕏 profile so people know exactly what you do, how you do it + where they should go next.
3) posting content on LinkedIn/𝕏 to build your personal brand + attract customers/clients.
4) post lead-magnets to go viral, build authority, attract a massive pool of leads and get into their DMs/emails.
5) building your email list and marketing your service/SaaS to this email list.
6) starting conversations with every single ideal buyer that engages with your content and visits your profile.
easiest way to add $30k-$50k/mo to your B2B offer.
Things you should have done in 2021:
> Bought Nvidia under $30
> Ran Facebook ads before iOS 14 hit
> Posted on LinkedIn when it handed out reach
> Sold your GameStop at the top of the squeeze
Things you should be doing in 2026:
bro mr. beast giving the dude $50k on shark tank JUST cause he likes him is funny as fuck
Things you should have done in 2021:
> bought Nvidia under $30.
> sold your NFTs before the 2022 crash.
> built an audience on TikTok before every business rushed onto it.
> sold high-ticket coaching before every coach needed a coach.
> stopped wearing skinny-jeans.
things you should be doing in 2026:
1) researching your market and UNDERSTAND your audience's problems, beliefs, desires, objections.
2) optimizing your LinkedIn/𝕏 profile so people know exactly what you do, how you do it + where they should go next.
3) posting content on LinkedIn/𝕏 to build your personal brand + attract customers/clients.
4) post lead-magnets to go viral, build authority, attract a massive pool of leads and get into their DMs/emails.
5) building your email list and marketing your service/SaaS to this email list.
6) starting conversations with every single ideal buyer that engages with your content and visits your profile.
easiest way to add $30k-$50k/mo to your B2B offer.
Things you should have done in 2021:
> Bought Nvidia under $30
> Ran Facebook ads before iOS 14 hit
> Posted on LinkedIn when it handed out reach
> Sold your GameStop at the top of the squeeze
Things you should be doing in 2026:
nathan retweeted
my client went from $14k to $25k/mo in 30 days.
month 2 he hit $40k.
instead of posting more, we answered the questions his buyers were already asking in their heads.
you've posted 50+ times this year and sent 100s of dms and prospects still ghost you after the pitch.
it sucks but it's OKAY when you understand that every ghost is an objection you never killed.
think about your last 5 sales calls.
how much of each one was you answering your prospects objections and questions?
some of the objections/questions were probably repeated by multiple different prospects.
if those deals didn't close, it's NOT because you're "bad at sales."
but because your content is shit.
every question you receive in a sales calls is a question your content did NOT answer.
and now you pay for that with 40 minutes of your calendar per call.
heres how I fix this for clients:
1) pull objections from real data.
↳ sales call transcripts, onboarding forms, leads who said no or maybe.
if you're guessing, you've already lost because you're writing for a buyer who doesn't exist.
2) one post per objection.
↳ open with the objection in the buyers exact words.
kill it with proof/logic: either show a real client result or explain to them with SIMPLE logic why that objection doesn't make sense.
you HAVE to back it up with logic/proof or you look STUPID and kill trust.
3) end every post with a door.
↳ this could be a lead magnet, keyword CTA, or directly your call-booking link.
the buyer you just convinced needs a next step.
run this for 60 days and your sales calls move like butter.
the prospect already watched his doubts get answered 20 times so he arrives pre-sold. (and your close rates go up by a LOT)
ez literally all there is to it.
instead of talking about YOU, talk about what's stopping buyers from buying
nathan retweeted
LinkedIn is the #1 EASIEST way to scale your B2B agency or SaaS.
and barely anyone runs this the right way.
our clients have scaled to $25k/mo-$65k/mo ALL from LinkedIn.
i've seen people make LinkedIn guides but none of them go as in-depth as we do.
this is why i wrote my own guide on scaling your B2B offer with LinkedIn.
i cooked up some peak shit
read it here: (missing this will cost you thousands of $$$ and i'm deadass)









