Building @LocketCamera

San Francisco, CA
Joined August 2012
It’s been truly incredible seeing everyone use @LocketCamera these past few days. Here’s the story of the app 💛
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Your shima don dey send me pics for Locket
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Matt Moss retweeted
Every parent dreads the day their kid comes home from school and asks them this question: "So when am I getting a phone?" A few weeks ago at Humans in the Loop I shared what we are helping families do about it (membership application below)
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Just crossed 1.5M Looks generated!
Locket Looks are the world’s first filters designed for being unfiltered.
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We designed Locket Looks to be goofy and unserious. They’re meant to evoke the same laughter and emotion as Photo Booth effects
🤖 Made with AI
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Locket Looks are the world’s first filters designed for being unfiltered.
🤖 Made with AI
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A lot of AI is focused on productivity, but what about how it fits into your everyday life? The latest models constantly open up new possibilities, but surprisingly few consumer products have broken through. We’ve been focusing on finding ways for AI to be a positive force in everyday life. Things that make you feel closer to your favorite people, help you find a new best friend, or simply make you and your friends laugh. Locket has proven to be an incredible testing ground for these new ideas. Excited to launch Looks + many more new things soon!
Looks just dropped on Locket! Suit up in a giraffe onesie, finally try that bob cut, or embrace your inner influencer. Powered by Nano Banana 2 Lite, Looks maintains the spirit of your moments without getting in the way of your unhinged creativity. Try out Looks and send us your favorites!
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Great to see Locket at #12 in social this morning!
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Introducing our all-new Locket Careers site! Designed in code and live now at careers.locketcamera.com
Since the early days, Locket has taken an untraditional approach: instead of aggressively hiring early, we stayed small. 4 years later, we’ve grown to 10M DAU, 100M downloads, and $13M in ARR….all with 12 employees. Now we’re growing the team, looking for exceptional people who want to define the next evolution of social connection. If this sounds like you, shoot me a DM! careers.locketcamera.com
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Since the early days, Locket has taken an untraditional approach: instead of aggressively hiring early, we stayed small. 4 years later, we’ve grown to 10M DAU, 100M downloads, and $13M in ARR….all with 12 employees. Now we’re growing the team, looking for exceptional people who want to define the next evolution of social connection. If this sounds like you, shoot me a DM! careers.locketcamera.com
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Matt Moss retweeted
Say hi to Instants 👋 A new way to share in-the-moment pics with friends. Tap the mini pile of photos at the bottom right corner of your DMs to try it yourself 👀 Rolling out today.
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Matt Moss retweeted
Instagram has unveiled Instants. The new feature allows users to share uneditable photos with their close friends and mutual followers. Instants disappear after being seen, (and after 24 hours), and cannot be screenshotted by others.
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Matt Moss retweeted
The SIP Job Board is here: 22 teams that value craft deeply. 83 opportunities that we would be proud to see our friends take. Curated just for you.
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Check out Wuthering Heights on Locket, including our first AI filter for a movie
Warner Bros is doing an official collab for 'Wuthering Heights' with Locket 📷 • Includes exclusive BTS footage from the press tour • The photo-sharing app just hit 100M downloads and lets you send live pics straight to your friends' homescreens 🤝 @locketcamera
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Incredibly proud of the Locket team for recently crossing 100M downloads! There's never been a better opportunity to build a new network around real friends. Especially as AI plays a bigger and bigger role in what people create online, content made by your real friends is going to feel more special than ever.
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Matt Moss retweeted
Everyone says there’s an opportunity for a social app that’s just for friends. The team has been working hard these last 3 years and 11 months…and Locket quietly crossed 100M downloads in December :) Excited for 2026!
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Some of my favorites so far!
The future of filters is generative, augmented, and… well… jolly! Just tap the ❄️ to add holiday cheer to your Lockets.
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The future of filters is generative, augmented, and… well… jolly! Just tap the ❄️ to add holiday cheer to your Lockets.
🤖 Made with AI
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Matt Moss retweeted
Locket might have cracked AI in consumer social...
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