Award Winning Digital. Think Smarter. Go Further.
City of London, London
Joined May 2013
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Today we launch Thank F*sed it's Friday - a weekly share of our #Fridaythoughts that will cover all things marketing. First up? We discuss Nudge Theory and Game Theory in 'The Economics of Marketing' bit.ly/2KAwxtc
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What are the right keywords? "They are popular, relevant and attainable." The wrong keywords? "The trophy keywords that CEOs become obsessed with." @sspencer #BrightonSEO
"There are head keywords that are short, competitive, and popular. Then you have tail keywords; long, not as competitive, but they have more buying intent" #BrightonSEO
Identifying search intent with @annaappenzeller: "What stories are the SERPs telling us?" Look at who is ranking - compare the different intents that they satisfy by looking at titles, descriptions and URLs. #BrightonSEO
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"Video is a pivotal tool for decision making when it comes to commercial intent" - STAT @BrightonSEO
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Thanks for the book @randfish ! Can’t wait to get stuck in and pass this around the office. #BrightonSEO #SEO #FishkinFTW
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Next up @fullstoryuk on how to get press links for SMEs: "journalists often want an expert opinion on a topic they are currently writing about - even if you are a small company, you can be that expert opinion". @BrightonSEO
“Imagine you have just run to the top of a hill to meet a friend you haven’t seen in a long time. You are puffed out and only have the energy to say one sentence to summarise a story; THAT is the headline of your press release” #BrightonSEO
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Another tip: predict the future! Anticipate forthcoming news stories. As an example, if there's a law change coming, contact a government body and you'll be one step ahead. You then have more time to create a media pack on the topic. #BrightonSEO
Part of the SEO team representing F7 today at #BrightonSEO - anyone dare to challenge us to a game of Mario Kart?!
Fused7 retweeted
Probably cost a wedge, but a fun example of bidding on competitor keywords done well #BrightonSEO
Hannah, Content Camino: "it's not unreasonable to think that influencers we work with or want to work with, will become more influential over time" 1) Know the influencers inside out
2) Mass mailing - don't do it! Do your research and single out who you want to work with.
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3) If they all reply to your mass emails, and you don't reply to some, you are already damaging relationships. You never know who you will want to work with in the future, so nurture those relationships! #BrightonSEO #influencermarketing
4) Learn how to introduce yourself. Think about where you're coming from e.g. "our agency looks after content for xxxx" - it will help you stand out. #BrightonSEO
On running content audits with crawlers, @sam_marsden recommends an 'actions' sheet to make decisions on your content. Be cutthroat and distinguish between four categories: Keep, cut, combine, convert. #BrightonSEO #ContentOptimization
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Is content length positively correlated with engagement? Ensure you create guidelines around lower and upper word counts based on your specific topic. Essentially - CUSTOMISE. @sam_marsden #BrightonSEO
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Sam's research shows that more content is shared on weekdays, but engagement is much higher at the weekend. Can you delay your shares and schedule for peak viewing times? Of course! #BrightonSEO
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Next up: @filiwiese on optimizing for search bots - "Google can ignore canonicals but it cannot ignore 301s. This is very important!" #SEO #BrightonSEO
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Fili says that before you migrate to HTTPS, wait. You are in a unique position to fix your issues and improve your SEO issues FIRST. @brightonseo
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"If you are not optimized for mobile, you are years and years behind. It's like real life - your website needs to lose weight!" #BrightonSEO