In my experience, when you post about how many sales you make, you attract people who: - want to copy your offer -want you to run your playbook for them What you don’t attract is more people to buy your offer. The only people you motivate are your competitors to try to funnel hack you. The only upside to doing that is if you want to get more agency clients. When you post more student results however, you attract people who: - want to buy your offer - want to be like your students If you want more sales for your offer, do more of the latter. If you want people to organically tell others about your offer, do more of the latter. If you want your ad costs to go down, do more of the latter.