Collider Lab is a marketing strategy lab that helps brands lead culture by being Relevant, Easy and Distinctive đź’ˇ
Santa Ana, CA
Joined May 2013
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Collider Lab retweeted
Jessika Gomez-Duarte is a Strategy Director at @TheColliderLab, the in-house strategy consultancy for @YumBrands. With an understanding of how culture influences behavior, Jessika helps Yum!'s four brands stay Relevant, Easy & Distinctive across the world! #ShesLimitless
Collider Lab retweeted
Let's all work on that awkward COVID tone. Thanks @JRLett for co-writing this one: redmarketing.com/2020/05/04/… cc: @thecolliderlab #distinctiveness #COVID #marketing
Collider Lab retweeted
I wrote down some thoughts with @Jessika_Gmz on the need for distinctiveness now more than ever, mostly because we're tired of hearing the phrase "now more than ever." Check it out and let me know what you think: redmarketing.com/2020/05/04/…
Collider Lab retweeted
Shoutout to our #DriveThruHeroes, we couldn’t do it without you. 💜
Drive-Thru & FREE Contactless Delivery is still available right now đźš—đź’¨
We’re still serving up our delicious Kentucky Fried Chicken! Stop by any drive-thru, order ahead, or enjoy free, contactless delivery by leaving a note for your driver on KFC.com. Terms apply at bit.ly/2U5LYPg
Collider Lab retweeted
Our KFC family is committed to helping those in need, which is why we’re providing one million pieces of fried chicken to our restaurants to support select local communities across America, visit KFC.com/coronavirus.
Collider Lab retweeted
Let the Colonel feed the family! We'll continue to cook your Kentucky Fried favorites while providing easy & safer access for customers. Order ahead, enjoy free, contactless delivery on KFC.com, or swing by any drive-thru. Terms apply at bit.ly/2U5LYPg
Collider's Greg Dzurik is spilling all the details on why you can't just be disruptive...you have to be distinctive.
We're excited to be a part of the latest @Qualtrics Master Session.
Don't miss it.
It goes live TOMORROW at 10 am PT⚡️
qualtrics.com/events/session… #QualtricsSessions
Collider Lab retweeted
All of the Colonel’s @BeyondMeat Kentucky Fried Chicken has Kentucky Fried sold out. Yes, it is truly a Kentucky Fried Miracle.
It’s Kentucky Fried Chicken but it’s made with @BeyondMeat. It’s confusing, but it’s also delicious. Feast on these Kentucky Fried miracles tomorrow while they last at KFC in Atlanta, Georgia.
Ah Picketty! The widening income gap in the US is claiming another victim: malls. They're dying. Sorry Valley Girls! nyti.ms/13QGBqP
Culture is our word of the year, too! @MerriamWebster - huff.to/1Ad5lX5 #wordoftheyear #culturematters
The whiskey boom: it's like we all woke up one day and decided to be American again. nytimes.com/2014/11/29/us/bu…
Collider Lab retweeted
The Thanksgiving Recipes Googled in Every State nyti.ms/1FnSVer via @UpshotNYT H/t @muenchk
