We often see new brands that try to use their brand tagline to describe the brand in a smart and witty way. That helps to make it memorable, but does that make it meaningful enough?
cheeseflow.com/why-a-good-br…
We recently heard a myth saying that consumers need to be able remember brand logos and to draw them from memory for to be good logos. How much weight does this myth old? Join us as we take a look.
cheeseflow.com/do-people-rea…