Group Director, Digital Solutions & Technology @designory #DigitalMarketing & #DigitalTransformation expert. Contact: alex.berger@designory.com
Los Angeles, CA
Joined October 2011
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Everyone should know how @Citibank just wronged a 30+ yr loyal & $1MM lifetime customer. I recently did a balance transfer through @WellsFargo and WF's check bounced. Citi closed my exec platinum account as a result. I explained what happened & they denied me. My loyalty is over!
Hello #DigitalMarketers & #DigitalStrategists
Just finished the 4th article in my "6 Principles to Transform Your MarCom" series.
Enjoy!
linkedin.com/pulse/megaphone…
#DigitalMarketing #DigitalStrategy #MegaphoneMarketing #RelevantMarketing #MarCom #MarketingCommunications #SEO
Hello #DigitalMarketers & #DigitalStrategists
Just finished the 3rd article in my "6 Principles to Transform Your MarCom" series.
Enjoy!
linkedin.com/pulse/data-exis…
#DigitalMarketing #DigitalStrategy #DataDrivenContent #ContentMarketing #DataDrivenMarketing #Remarketing #Retargeting
Hello #DigitalMarketers & #DigitalStrategists.
Just finished a 2nd article in my "6 Principles to Transform Your MarCom" series.
It's called "MarCom can/should be a formulaic strategy."
Enjoy!
linkedin.com/pulse/marcom-ca…
#DigitalMarketing #GlobalMarketing #MarketingCommunications
Responsive Content and how can brands align their content and messaging with today's multi-channel, personalized consumer journey? linkedin.com/pulse/responsiv…
#DigitalMarketing #DigitalStrategy #DataDrivenContent #Personalization #ContentMarketing #ContentDistribution
The Upside-down "Berger" Principle linkedin.com/pulse/upside-do…
#DigitalMarketing #DigitalStrategy #DataDrivenContent #DMP #AudienceSegmentation #Personalization #ContentMarketing #ContentDistribution
We are seeking an #AdobeCampaign mgr for freelance work:
2.5 months, located in Tokyo!
English mandatory. Japanese nice-to-have.
$12k-$13k flat rate; Flight, apt, per diem paid.
If interested, reply back.
#AutomatedMarketing
#EmailMarketing
#DigitalMarketing
Just finished the 1st draft of a #MarCom 101 deck that I have been wanting to put together for years and hope to formally publish one day:
“6 Principles to Transform Your MarCom”
This deck is always changing, so I have uploaded it to my website:
inventiveresponse.com/alexan…
Enjoy!
Try this #draftlotteryreform @nba:
Bottom 8 teams have their own [simultaneous] playoff series for a gauranteed 1st or 2nd pick.
Tired of the cliche: "Customers want the Right Content @ the Right Time on the Right Channel"... try this one provided by @forrester
#CDX
Love the succinctness of this quote by @robnorman @GroupMWorldwide: “the whole of human experience is being played out for everyone"
#CDX
Inspiring quote by @melindarichter: when someone says no to me I say "tell me more about your no" then we unpack the no
#jlabs @JNJNews #CDX
Jamie Anderson @SAPHybris & Blake Cahill @Philips insight: #B2BMarketing must notice/model #B2CMarketing experience
@collsdad @bcahill #CDX
Best quote so far 4 me by Matthew Pritchard @GSK: "we don't believe in #digitalmarketing, we believe in #marketing in a #digitalworld"
#CDX
Dunkin' Brands @scotthudler to its customers: we are a brand built on ritual - we want to be a fabric of the community
@DunkinDonuts #CDX
Dunkin' Brands @scotthudler references @ceverson @facebook on #DigitalMarketing & #marketingcontent: "must pass the 3 sec audition"
#CDX
More Jamie Anderson @SAPHybris insight: choose/use data you need to make transactions simpler - seamless customer interaction
@collsdad #CDX
In NY for another yr of #cdx, the Chief Digital Officer Global Forum! I'll try and drop some recorded anecdotes and quotes as they come in.
Good to hear there is still a place for large screen format #DigitalMarketing! xitter.cf/Lexi_Monaghan/status/8…