A photo with colleagues and partners from around the world at the 26th World Travel & Tourism Council @WTTC Global Summit, which took place in Malta from 7 to 9 October 2026. What makes such gatherings particularly valuable is not only the diversity of experiences and perspectives, but also the opportunities they create to build new relationships and partnerships. I look forward to continuing these conversations and working with our international partners to turn shared ambitions into promising investment opportunities and tourism projects.

Turning tourism ambitions into projects on the ground requires effective partnerships that bring together capital, expertise and execution capabilities. The participation of #TDF, the National Steward of Tourism Investment in Saudi Arabia, at the World Travel & Tourism Council @WTTC Global Summit in Malta provides an opportunity to engage with industry leaders and explore areas of collaboration that strengthen public-private sector alignment, help advance investment opportunities, address challenges, and accelerate the development of tourism destinations.

On #WorldTourismDay, we celebrate an industry whose impact extends far beyond destinations and experiences, creating economic and development opportunities for communities, entrepreneurs, and businesses. At #TDF, the National Steward of Tourism Investment in Saudi Arabia, we believe impactful tourism investment is about transforming promising potential into sustainable projects, encouraging greater private-sector participation, and contributing to a more diverse and sustainable tourism sector in line with the ambitions of #SaudiVision2030.