tcc, a world leader in retail marketing. Updates, news and trends on the retail industry and changing shopper behaviour.
Amsterdam, The Netherlands
Joined April 2013
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A lot has changed since we started out in 1991. As we take time to stop, reflect, and look towards the future, we want to extend a huge thank you to our retail partners and of course to the 1bn+ shoppers who have taken part in our campaigns.
tccglobal.com/
#loyalty
In the face of spiralling costs of living, what can retailers do to build long-term sustainable relationships with their customers? Our own Matthew Betés explores in an article for @esm_magazine: bit.ly/3L8cyjl
#retail #loyalty #supermarkets
We partnered with Conad and Hey Clay to encourage children to think about STEM careers using a range of educational books, instore activations and colourful, collectible toys. Read more about the campaign here: bit.ly/3rlSfrN
This year's Earth Day theme is to #InvestInOurPlanet and as part of our participation to the @globalcompact we are excited to be designing more #sustainable campaigns for our #retail partners than ever before. Happy Earth Day from all of us at tcc.
28% of consumers have stopped buying certain products due to ethical or environmental concerns, according to Deloitte. This is leading to an overhaul of what retailers sell, from packaging to loyalty rewards.
Read more in @TheGiftClub1: rb.gy/w3nkmv
#sustainability
We’re very excited to announce our latest brand partner, PURENorway.
We look forward to working with them on sustainability-focused campaigns. Together, we can help shoppers make everyday choices that have a positive impact.
Read more @retailvoices: bit.ly/3JjCl83
Our CEO @simon_hay spoke with Louise Chester @MlleLou from the @CGF_The_Forum about the emotive themes driving modern retail loyalty, such as sustainability and giving back to local communities.
Listen to the full podcast here: bit.ly/3sq9etH
Thank you to @TheGiftClub1 for its recent feature on what the #loyalty industry is proactively doing about climate change and including our participation in the @globalcompact.
Let's strive for #sustainable practices.
Read more: bit.ly/3JYV2Oz
A fantastic achievement for US retailer @NiemannFoods as they secure a winning spot in the @PGrocer Outstanding Independent Grocers awards. We’re extremely proud of the three campaigns we partnered with County Market on to cement this win.
bit.ly/3rMwn9q
We are proud to join the UN @globalcompact as part of our commitment to being a responsible company. See how we are taking our sustainability progress to the next level: bit.ly/3JukJGb
#Loyalty #Sustainability
For French retail businesses customer service and attention, tailored shopping experiences, emphasising the role of digital, and giving back to the community are all crucial ways to build and maintain relationships with customers. Read more: bit.ly/3HD8g2B
Currently, less than 1 in 5 consumers feel retailers are truly customer-centric, according to Kantar research. Which means there’s a huge opportunity for retailers to focus on customer experience through tailored initiatives and brand loyalty campaigns.
bit.ly/3LfIELn
We are excited to announce our new partnership with @LoyalGuru.
We believe that Loyal Guru will help us take our ambition to the next level with campaigns that drive even more retail sales, growth and long term brand engagement for our retail partners. bit.ly/3GoqX8B
How can retailers continue to keep customers engaged at a time of uncertainty from the pandemic?
Read more in @modernretail here: bit.ly/33gpdk4
#loyalty
Supporting online communities can be a tough task. Our Director of Social Impact and the tcc Foundation @LindsellSarah gives her thoughts on how retailers can create positive social and environmental impact through their online communities. @CGF_The_Forum bit.ly/3nbD2ri
How can retailers tackle the challenges of tackling their physical and online presences as one, rather than two, separate entities? Read here in @raconteur bit.ly/34nV2YJ
In the last ten years, French consumers have adopted more environmentally responsible habits. It’s important retailers to listen while ensuring an offer that works for everyone and takes purchasing power into account too. Read more from Nick Gyss here: bit.ly/3EQOUVy
It has been a busy year for tcc! 2021 was the year in which we marked our 30th anniversary - in that time we have delivered over 8,000 loyalty campaigns and engaged over 1bn shoppers!
We wish all our followers a wonderful holiday season and warm wishes for the New Year!
80% of French consumers say they have changed their consumption pattern over the past two years and 70% say it will change in the future.
Read more from Nick Gyss in @journaldunet
bit.ly/31ahrr7
#Sustainability
In the latest @MorningNewsBeat podcast, Dan Dmochowski talks about the evolving nature of loyalty and how the loyalty landscape has changed over the years.
Listen here: bit.ly/3C5O2vs
The pandemic prompted drug retailers to re-examine what tactics were driving #loyalty. Dan Dmochowski explains how Covid-19 and consumer shopping dynamics has prompted drug stores to adjust the earning and redemption sides of the loyalty equation. bit.ly/3aepKDb