I'm thrilled to be working with @tatfig on a free workshop that's all about growing your community. This is for you if: - You're leading an online or IRL community and are exploring how to grow it - You have a coaching, consulting or other 1:1 service and are looking for ways to go wider with your expertise - You're building an online group and want to add an IRL event strategy (or you gather people in person and want to add an online component!) Give it a look and sign up here: lu.ma/ft7p6414

How to start a community business without an audience Every week, I talk to someone who wants to start a community but is deferring it until they've built an audience. And all i can think of is my conversation with @tatfig. That conversation completely changed the way I think about building a community business. “Having a big audience can be a distraction. Think - what's the straightest line to your first few customers and how can you get there faster than you think.” - Tatiana Figueiredo So here are my cliff notes from her interview. 6 key ideas she said that I'll take with me whenever I try to create a community business: 1. Big audience = distraction It's easier to get people to pay you than to become a celebrity. 2. Ride an existing way Marketing becomes easier if you can solve a "trendy" problem 3. Know who you want to help Be sure that you actually like talking to the people you want in your community. 4. Build a network If you don't have one, make new friends in the industry you want to serve. You don't need an audience but you do need a network. 5. Like any business, start small Talk to people. Understand their needs. Build. Sell. Repeat. 6. BEWARE: Don't overpromise Be confident in your offering. Don't fall into the trap of overpromising. --- And here's a pretty notes version to go with it. I spent a lot more time on it than I anticipated but I had so much fun. Totally worth it! (thanks @excalidraw)