Jo Moore (@talktojo) header
Jo Moore (@talktojo) profile picture

Jo Moore

@talktojo

Pragmatic optimist. Champion of good people, diversity, animals & the arts. Passionate about brands w/heart❤ Executive Brand Director @Lenovo #differentisbetter

 London, England
Joined November 2009
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Photo by Jo Moore (@talktojo)Photo by Jo Moore (@talktojo)Photo by Jo Moore (@talktojo)Photo by Jo Moore (@talktojo)Photo by Jo Moore (@talktojo)Photo by Jo Moore (@talktojo)Photo by Jo Moore (@talktojo)Photo by Jo Moore (@talktojo)Photo by Jo Moore (@talktojo)Photo by Jo Moore (@talktojo)
Never mind the Coca Cola Truck..... Retweet and send this round the country 🇬🇧🌺🇬🇧 #neverforget #LestWeForget
Image from Carl M (@AirForce_Carl)
Image from Carl M (@AirForce_Carl)
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“Brands are no longer only tokens of culture and lifestyle. They are now tools that allow people to practice a certain culture or lifestyle. Today, consumers do not just use brands to denote something; they use brands to become someone.” hbr.org/2018/05/the-ways-cus…
The Ways Customers Use Products Have Changed — but Brands Haven’t Kept Up

The Ways Customers Use Products Have Changed — but Brands Haven’t Kept Up

As a response to shifting consumer expectations, brands have had no choice but to hand over a certain amount of agency to consumers. Rather than the push of establishing symbolism and telling stories...

hbr.org
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Enjoyed kicking off our new fiscal year with @YuanqingYang & our @lenovo teams here in Raleigh yesterday. Now, it's time to keep the energy & momentum going with our EMEA team! @LenovoDC #wearelenovo
Image from Kirk Skaugen (@KirkSkaugen)
Image from Kirk Skaugen (@KirkSkaugen)
Image from Kirk Skaugen (@KirkSkaugen)
Image from Kirk Skaugen (@KirkSkaugen)
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"Purpose-driven companies with enhanced brand strength have a higher reputation, as evidenced by the top 10 companies." Being purposeful is more important than even but as comms and mktg leaders we need to do more to help business leaders understand this. #reptrack100
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Couldn't agree more RIP ⭐ xitter.cf/YuanqingYang/status/97…
Yuanqing Yang (@YuanqingYang) profile pictureYuanqing Yang
@YuanqingYang14 Mar 2018
RIP Stephen Hawking. An exceptional mind; an inspiration of limitless possibility, but most of all an extraordinary thinker. Let us keep on thinking, and may your star always shine brightly.
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Jo Moore retweeted
Jo Moore (@talktojo) profile picture
Jo Moore@talktojo1 Feb 2018
Big challenges for our business and brand but opportunities too #connectedcustomer #wearelenovo thetimes.co.uk/raconteur/bus…
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A healthy #brand needs an engaged audience in addition to users of its products and services. @iamdavidroman, our Global #CMO, talks #customers with @CMOAustralia cmo.com.au/article/634067/ho…
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'Ruthless focus on internal culture made Facebook so successful' - great insights from Randi Zuckerberg #womenintech #techplaymakerawards #innovation #InternationalWomensDay
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Great to be here @charlottewest #internationalwomensday2018 #womenintech xitter.cf/charlottewest/status/9…
Charlotte West (@charlottewest) profile pictureCharlotte West@charlottewest8 Mar 2018
Celebrating #IWD2018 with #bookingcom at the #techplaymaker awards. #womenintech we rock. A great way to make the occasion!
Image from Charlotte West (@charlottewest)
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New awards initiative very inspiring @charlottewest @YolandaLConyers women making a difference in the world #WeAreLenovo #womenintech #InternationalWomenDay2018
Image from Jo Moore (@talktojo)
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Hanging with inspirational women tonight #techplaymakerawards #womenintech #InternationalWomensDay
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Thank you @YuanqingYang for your commitment to diversity in all its forms. Proud to be part of a team that celebrates difference andunderstands the power of diverse teams at all levels. #IWD2018 xitter.cf/YuanqingYang/status/97…
Yuanqing Yang (@YuanqingYang) profile pictureYuanqing Yang
@YuanqingYang8 Mar 2018
Thank you to all the extraordinary women who contribute so much to Lenovo! We honor you today on International Women's Day. Here is the note I sent to the Lenovo team to help strengthen our commitment. #IWD2018 linkedin.com/pulse/lenovo-ce…
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Making a difference with @Lenovo EMEA comms in Paris. Awesome team!
Image from Judith Schunke (@JudithSchunke)
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#flashbackfriday - Dancing to my death in Giselle with Natalia Osipova at the @BolshoiOfficial ☠️ #stevenmcrae
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Proud to be part of a company which proves #DifferentisBetter – @BrandZRankings votes Lenovo the Chinese brand to watch: millwardbrown.com/brandz/rep…
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Big challenges for our business and brand but opportunities too #connectedcustomer #wearelenovo thetimes.co.uk/raconteur/bus…
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Britain’s most successful companies have women in senior roles' | via @telegraph telegraph.co.uk/business/201…
Britain’s most successful companies have women in senior roles

Britain’s most successful companies have women in senior roles

Britain’s most successful companies tend to have a large proportion of women in senior management roles but the UK lags behind the US and Australia on diversity at the top, new research suggests.

telegraph.co.uk
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Totally ! Thanks for championing @sarapalmiery @nickonthemove #differentexperimentsbetter #differentisbetter #wearelenovo xitter.cf/nickonthemove/status/9…
Nick Reynolds (@nickonthemove) profile pictureNick Reynolds@nickonthemove24 Jan 2018
“When co-creating content and taking a risk, be prepared to get it wrong.” – @talktojo via @sarapalmiery's article on the trial, error, and fun of #marketing content co-creation. linkedin.com/pulse/go-forth-…
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Great to be here thanks for the recco 👍 xitter.cf/charlottewest/status/9…
Charlotte West (@charlottewest) profile pictureCharlotte West@charlottewest25 Jan 2018
With my old friend PR peeps @BenHT @alistokes @nickjamesmorris at @brands2life #techtrends2018. Annual pilgrimage - I never miss it.
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