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“The perfume picked by ENHYPEN’s Sunoo… Selling out from the very first day of Olive Young’s Black Friday sale” 🔥🔥 The perfume that ENHYPEN’s Sunoo featured in a photoshoot is facing a shortage during Olive Young’s year-end discount event. According to Sehwa P&C, a KOSDAQ-listed company, its lifestyle beauty brand SENNOK’s Perfume No More Kisses Earphone Set sold out of its entire online stock within just half a day of going on sale at Olive Young on November 1. SENNOK explained that even after additional stock was brought in, the product continued to sell out repeatedly. This set is an exclusive limited-edition release available only during November’s Olive Young Pick and Olive Young Black Friday promotions. SENNOK identified the photoshoot cover for Esquire magazine, released last month, as the main reason behind the surge in demand. Once the photoshoot featuring Sunoo alongside the product was released, it became known among international fans and beauty enthusiasts as “Sunoo’s winter perfume.” The brand believes that the word-of-mouth surrounding the product translated directly into purchases. Requests for restocks have also been pouring in. The brand’s customer service center and official channels have been receiving a steady stream of inquiries about when the product will be available again. Some Olive Young physical stores have also been receiving continuous calls from customers looking for remaining stock. SENNOK is currently working to coordinate an expedited online restock while also considering offering additional quantities through pre-orders. The special set also includes a limited-edition pair of wired earphones. By incorporating an item that has regained popularity as a fashion accessory among Gen Z and millennials amid the retro trend, the brand has also appealed to consumers’ desire to collect the set. A SENNOK representative said, “The warm and dreamy skin-like scent unique to ‘No More Kisses,’ which was inspired by the emotions of love, has created a perfect synergy with ENHYPEN’s Sunoo and his clear, distinctive aura, receiving an overwhelmingly enthusiastic response beyond our expectations.” They added, “We will do everything we can to secure additional stock and expedite restocking so that customers who are waiting for the product can purchase it without inconvenience.” financialpost.co.kr/news/art… #SUNOO #선우