Covering the business of creators, influencers & digital culture | Award-Winning Storyteller
Delhi,India
Joined August 2015
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3 months of thinking about Content Brain 🧠
3 days of actually building it.
I joined @GrowthX_Club #BuildWeek last Saturday with almost zero coding experience.
Now the idea sitting in my head and Notion is slowly becoming a real web app.
Building. Breaking. Learning. Repeat.
2/ The problem came from my own work.
Every time I worked on someone’s personal brand, I had to collect:
• their background
• expertise
• stories
• audience problems
• content references
• winning formats
• hooks
• old posts and scripts
Then connect all of it manually.
So for the last 3 months, I kept collecting the data, questions, frameworks and workflows that actually help me understand someone’s “content universe.”
I kept thinking:
What if software could remember all of this for you? #BuildWeek
I’ve trained 30,000+ creators.
Worked on campaigns that generated 400M+ views.
And after all that, I can confirm:
People still spend 45 minutes choosing a Reel font.
The AI+ story is no longer just about bad review.
It's about whether creators can publish critical reviews without worrying about legal pressure.A healthy creator economy needs trust, transparency, and the freedom to question powerful brands, evenwhen the answers are uncomfortabl
By now, many of you would have seen @Mrwhosetheboss's video on Ai+ Smartphone. First of all, Arun, thanks for reaching out and talking to me.
Last week, during #AskMadhav 3.0, I addressed the conversations about the brand.
By publishing his investigative documentary from the UK, @Mrwhosetheboss bringing critical technical findings about AI+ to millions of viewers. A new era of creator-led accountability.
youtu.be/s7aOJYueEtI
UK-based creator @Mrwhosetheboss just dropped a masterclass in jurisdictional arbitrage. By investigating India's AI+ smartphone controversy from outside the country, he bypassed a local court's gag order to expose rebranded Chinese hardware and hidden data-tracking apps.
With legal creator @LegalEagle looping in to support affected Indian YouTubers , this is a watershed moment for cross-border creator solidarity against corporate litigation.#CreatorEconomy #TechJournalism #FreeSpeech
Shubham Gupta retweeted
I fixed Bengaluru and TRAFFIC in 30 minutes.
Meet RASTHE: Tinder for Footpaths
A crowdsourced platform where you can:
• Report broken / missing footpaths directly to BBMP
• Swipe footpaths like Tinder
• Upvote the worst spots that need urgent fixing
• Turn every citizen into a sensor for the city
If roads are built for cars, this is built for people. prevents pedestrians from walking on roads reducing congestion
Built and ready to submit to AppStore using @10x_apps in 30minutes only
Expanding my team in Andhra Pradesh. Calling all creative professionals and job seekers!
Apply here #AndhraPradesh #Careers #CreativeJobs #Hiring
tally.so/r/aQKqDv
#AndhraPradesh #Careers
Most creators are one format away from content that works.
Not more posts. Not better timing. One format.
The Hook. The System. The Edge. The Fun.
Miss one and the whole thing leaks.
Running a cohort to help people find theirs. DM me "FORMAT" if you want in.
Watched this today — and it quietly messed with how I think about content and age.
🎥 Almost 40 — Learning to Begin Again
This is for creators, filmmakers, and anyone who feels that unexplained restlessness in their 30s & 40s.
Ronny & Barty don’t perform emotion.
They hold space for it.
That’s why they make you feel — without trying.
Most creators perform vulnerability.
They practice presence.
