Black Friday is 7 weeks away. But if you're a copywriter... YOUR BLACK FRIDAY ALREADY STARTED. "Huh? What do you mean, Brandon?" If you’re struggling to land copywriting clients right now… Black Friday gives you a specific reason to reach out to business owners… and an incredibly valuable offer. So what’s the big deal? Every year in November, businesses run Black Friday promotions to bring in more sales. Ecom brands. Course creators. Coaches. Software companies. Local stores. And a good promotion that can rake in $100,000 in a single month (which I’ve done multiples times for copywritin clients)… Well, it requires an offer people want… A plan to get their audience excited… And emails, ads, and sales pages that turn that excitement into purchases. That’s where you come in as a copywriter. If you can help a business plan and write that campaign, you’re giving them something concrete to hire you for. You can show them: “Here’s an offer you could launch. Here’s how we could promote it. And here’s how I can help you put it together.” Now you gave a prospect a crystal clear reason to work with you. And to start NOW. Because even though Black Friday is 7 weeks away… The planning, preparation, and writing happen BEFORE the sale. Which means you can land the client and get paid for the work (well before Black Friday arrives). So I put together a 2 hour workshop inside my paid program, the Six-Figure Copy Academy this week. And… I decided to give away the entire thing to you 100% FREE! In the 2 hour workshop, you’ll discover how to plan a Black Friday campaign and how to use that strategy to land $2,000-$4,000/month clients right now. Watch the free Black Friday workshop (in the comments below)... P.S. We’re putting this into action inside Six-Figure Copy Academy with our October Black Friday Client Challenge. I’m giving away $750 in cash prizes and coaching calls to 5 winners inside my Academy. If you want to join us, the Academy link is in the YouTube video description.

⚫️ I've Done $100k+ Black Friday Launches: Ask Me Anything! xitter.cf/i/broadcasts/1Oxwbnrvw…

You need to get the outreach right... By using a sniper bomb! What is a sniper bomb? It’s the outreach strategy I teach. Do one hour of outreach a day and pitch one person per day, and most people land a paid client in 30 days inside my academy. You give a business owner free value in the form of a great audit. For Black Friday, that means a complete game plan. Find the business owners on Instagram that you want to pitch, go into their DMs, and send them a Black Friday strategy.

Black Friday is about six weeks away.. ...and the whole online business world goes into a frenzy for it. It gets bigger every year. Your job as a copywriter right now is to build a campaign for it. That’s how you land the most clients this quarter and get paid faster than anyone you know. Don’t wait until November. By then you’re already too late.

Business owners will hire you when you give them the right strategy. Right now, the best thing you can give them is a roadmap to crush Black Friday in six weeks. Give them a clear step-by-step game plan and you’re getting paid. Nobody else is doing this yet, and business owners want it today. It works for Christmas and the holidays too. Land two or three clients this quarter and make a few thousand a month from each.

The best Black Friday offer to write for is a bundle. Main product plus more of it, plus variations, or plus cross-sell items. They can still save 20, 30, even 50%, but the focus is on bundle savings. Save more when you spend more. Local retail is untapped. Walk into your local mall with these same e-commerce deals and you’ll land them easily. It’s e-commerce in person. Info businesses work too. Go after Skool community owners with a membership offer.

Don’t be scared to email your list too much on Black Friday weekend. If someone gets annoyed, that’s what the unsubscribe button is for. They leave and you move on. What you should fear is being irrelevant while everyone else is emailing their list nonstop. One email isn’t enough for the weekend. One a day isn’t enough either. Your list needs to know how important this is, and you’ve got way more competition in the inbox than usual.

The easiest time to land copywriting clients starts right now. October is the start of Q4. Most online businesses and plenty of local ones make more money in these months than the rest of the year. Business owners want to close the year strong. Consumers are getting ready for Black Friday and the holidays. People are primed to spend. If you’ve been waiting for a good time to start your outreach, it’s now. Link in bio for the Six-Figure Copy Academy

What about pitching influencers? They need their own product or service, or you’re wasting your time. If they only promote other people’s products through sponsored posts and affiliate links, don’t bother. You don’t want to be the middleman of a middleman. There’s not enough money in it for you. Only pitch people who sell their own products and services.

Making six figures as a freelance copywriter comes down to pattern recognition. Spot the patterns in businesses, headlines, offers, and launches. Look at what other people are doing and replicate it. You’ll make people a ton of money that way. You don’t have to reinvent the wheel or be a genius. Look at what works for someone else and pitch it to your next client. That’s what gets you paid.

Why do you need to know how to run a Black Friday campaign? In 2025, US e-com sales hit $365 billion in Q4, up from $299 billion in Q3. That’s a 22% jump in one quarter. Q4 is October, November, and December. It’s the final three months of the year, when the online business world ramps up huge. It’s centered on e-commerce, but it taps into info and SaaS too.

After your Black Friday launch, don’t leave your new customers in the dust. You just got a flood of people who’ve never bought from you before. Ignoring them wastes so much money, time, and effort. Now’s the time to keep them for 2027. How? Post-purchase email automation. It’s simple. Right after someone buys, you email them. Start with a thank you. A personal note from the founder crushes. Be a human. Then reassure them of their purchase.

Business owners hire copywriters who bring the right strategy... Right now, the best strategy you can bring is a roadmap to crush Black Friday in six weeks. Be the first to hand them a clear step by step game plan and you’re getting paid. Nobody else is doing this, and business owners want it right now. It works for Christmas and the holidays too. Crush Q4, land 2 or 3 clients, and make a few thousand dollars a month from each.

Best Black Friday offer? Bundles. Main product plus more of the main product, or plus variations, or plus cross sell items. They can still save 20, 30, 50%, but the focus is bundle savings, not some random discount. Save more when you spend more. Put that in your copy. Also, local retail is a huge untapped opportunity. Walk into your local mall. None of these shops are doing this. Pitch them the same deals as e-commerce, and you’ll land them easily.

Don’t be scared to email too much. If someone’s annoyed, that’s what the unsubscribe button is for. What you should fear is being irrelevant on Black Friday weekend while everyone else emails their list nonstop. One email isn’t enough. Even one a day isn’t enough. Your list needs to hear how important this is, and you’ve got far more competition in the inbox.

I’d pitch Black Friday campaigns to land clients on retainer. Ask for $2k to $4k a month, and maybe some revenue share. The campaign is your entryway. Then they keep paying you month after month. That’s how I teach it. Get people on retainers. You only need 2 to 5 clients at $2k to $4k a month. That’s $10k a month and six figures a year. Retainer means they commit to paying you to take over part of their copy, like emails, ads, or socials.

There’s zero competition for people who know how to launch. Learn how to run a Black Friday campaign or any promo launch and you’ll never be without clients. Get two clients paying you $2k to $4k a month and you’re out of that 9 to 5 you hate. Show them what’s possible in the next 30 days. Pitch the right people at the right time. Now’s the time. There are business owners begging for someone to run their Black Friday campaign.

The moment someone buys, they’re stoked. They’re at peak euphoria... Then the clock starts ticking. Doubt creeps in and belief in the product drops. I’m not saying buying things is bad. I’m saying the hype fades fast. That’s one of the main reasons for your post-purchase email. Inject the hype back into their buying decision. 1. Reassure them they made the right choice. 2. Remind them of the benefits and how it’ll improve their life. 3. Then tell them the next steps.

Four or five emails in a single day sounds crazy, right? Here’s what happened for one of my clients on Black Friday. We sent three emails. Pretty sure we sent one more after this screenshot. Every single email made money. If we’d sent just one, we might’ve made $5,000 that day. We sent multiple, and we made $12,000.