Global Creative & Media @Kantar | Co-host of @youreonmute
Vail, CO
Joined January 2009
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As more #streaming platforms open up to advertising, audiences are becoming increasingly splintered, making it more challenging for advertisers to reach their targets kantar-inspiration.com/kPKaA…
The #KantarBrandZ Share Price Chart shows:
1️⃣Strong consumer perceptions = better returns
2️⃣Investment in brand building = resilience during tough times
3️⃣Strong consumer connections = quicker recovery of value
Learn more in this year's report: kantar-inspiration.com/F45pM…
Business #Technology and Services Platforms Brands had the highest overall value in the 2023 #KantarBrandZ Most Valuable Global Brands rankings. Find out more about category leaders, including #Microsoft, #Oracle and #IBM in the full report: kantar-inspiration.com/YuEqf…
🔴Live from Cannes:
Kantar's Jane Ostler talks about the big creative themes at #CannesLions2023 and what to expect from Kantar as follow up. #KantarAtCannes
Find out more 👇 kantar-inspiration.com/65QE1…
We are thrilled to announce our new multi-year partnership with #glaad, aimed to measure and elevate #LGBTQ+ representation in advertising. Read more: kantar-inspiration.com/ejk58…
Our new study with #glaad found that brands should focus on quality and deeper storytelling in order to better include the #LGBTQ+ community in ads. Learn more about the research and findings: #adage kantar-inspiration.com/6M46j…
A pause in the consumer journey with a brand is normal behavior. But there is clear intent when consumers come back. Brand visibility and changed priorities can help consumers re-engage with brands after abandonment. Learn more in our report with #Google: kantar-inspiration.com/xTEKp…
Shoppers discover a favorite brand along the consumer journey, and the consideration stage holds significant market-building potential. View the findings from our latest Kantar/#Google research: kantar-inspiration.com/wAXWC…
We're looking forward to being back at the Kantar apartment this week at Cannes Lions Festival! We hope to see you at one of our events! Register here:
#CannesLions #Cannes2023 #KantarAtCannes kantar-inspiration.com/tkAYn…
86% of marketers agree that it's important to measure short and long-term effectiveness in an integrated way, but only 23% actually do so kantar-inspiration.com/vUY78…
We want to hear from you! Share your perspectives in Kantar’s Media Reactions 2023 marketer' survey. As a thank you for participating, you'll get early access to insights from the results. Take the survey here:
#MediaReactions #Media kantar-inspiration.com/XrH1E…
For the second year in a row, #Apple has claimed the No. 1 spot in our #KantarBrandZ Most Valuable Global Brands ranking. See how they rose to the top: #Adweek kantar-inspiration.com/Ne9XQ…
Our #KantarBrandZ analysis shows that the most-valued brands do better than others in terms of stock-market performance, posting 93% growth for the BrandZ portfolio versus 69% for the S&P 500 #MediaPost kantar-inspiration.com/wVbEA…
Our 2023 #KantarBrandZ ranking is dominated by the #tech industry, being led by #Apple, #Google, #Microsoft and #amazon #Adweek kantar-inspiration.com/Mu5E0…
Our 2023 #KantarBrandZ ranking found that the top 100 most valuable brands had a combined value of $6.9 trillion this year, down 20% from last year’s overall index, but up 47% compared to 2019 #MorningBrew kantar-inspiration.com/3BerR…
The 100 companies in our 2023 #KantarBandZ ranking represent $6.9 trillion in brand value. Despite an aggregate decline of 20% YoY, brands have preserved longer-term growth trends and still have opportunities to increase their values #marketingdive kantar-inspiration.com/FHqxy…
The #KantarBrandZ Most Valuable Global Brands 2023 have been revealed! Explore how the world’s most valuable brands have faced challenges and opportunities to chart a path to future growth through differentiation, pricing, sustainability and more kantar-inspiration.com/FJhx1…
Congratulations to #Apple, the number one most valuable global brand of the year! Explore the 2023 #KantarBrandZ Global Top 100 ranking in this infographic. Read the global report to find out all the results: kantar-inspiration.com/WsS6w…
#Tech brands leads the pack in our 2023 #KantarBrandZ rankings, but food and beverage brands are some of the most resilient. See the top 10 most valuable global brands in this year's ranking: #adage kantar-inspiration.com/aDkEk…
The old ways of tracking brand health weren't ideal. With today's advanced analytics, #AI and real-time access to brand equity metrics, you can be poised to lead your brand to sustainable growth and long-term success kantar-inspiration.com/Y-A1f…
