Steve Turk

Loving this new @MiamiHEAT intro for the season!

@robotaxi was amazing in Austin this weekend.

@robotaxi when will you make Miami, FL service area larger? I just used it in Austin,TX and loved it. It really was an amazing experience. Loved being able to customize my music, seat position and temperature and it always remembering it when the door opens.

Simply amazing!

This is a worth a read and a bit scary

After a 2 decades working in hotels, I’ve realized something special. Many of the photos families keep in a frame were taken during a vacation or celebration at a hotel. In hospitality we get to help create those memories and it’s something we should never take for granted.

After decades in hospitality, I’ve learned guests are incredibly forgiving of mistakes if they feel like someone genuinely cares. A good reminder for all of us in hospitality.

After working in hotels, vacation rentals, and now hospitality development, I’ve learned great hospitality is simple… make people feel taken care of, and they’ll come back and bring their friends.

This could change everything! I love what Miami Beach just approved. I’ve been going to Ocean Drive since I was a baby. I remember the 90s when it felt like the center of the world. Movie stars, models, packed restaurants. The energy was incredible. I also saw the other era. Traffic, chaos during spring break, and a street that slowly started losing what made it special. That’s why I love the idea Miami Beach just approved. A plan to fully pedestrianize Ocean Drive north of 5th Street with wider sidewalks, outdoor seating, and space for people instead of cars. If done right, Ocean Drive could become one of the great promenades in the world. The architecture is already there. The park is there. The ocean is there. Now imagine it designed for people to walk, sit, eat, and enjoy it. I think it could completely change the experience of Miami Beach. Do you think a pedestrian Ocean Drive make it better, or ruin the character of the street?

We officially announced Baya this week and the response has been incredible. After two years of dreaming, walking farms, and building the right team, this tropical landscape resort is no longer just a vision. It’s happening. Baya is a first of its kind wellness and agritourism retreat, just 45 minutes from Miami, where modern travelers can reconnect with nature, themselves, and something truly meaningful. This project is deeply personal and we wanted to share the full story with you. 🎥 I sat down with my partner, @uniquestaysguy Ben Wolff, for a candid conversation about how Baya came to life, what makes it so unique, and why we believe it’s a model for the future of hospitality. 👉 Watch the full interview here: youtu.be/xgrBWvJwRQw?si=IPo1… We’re also raising the final round of capital and looking for a small group of aligned investors who believe in purpose-driven hospitality and want to be part of something long-lasting and meaningful. If you’ve been following along, thank you. This is just the beginning.

We are building something different here in Miami! Not just another resort. Not another boring hotel but something rooted in the land. Built with memory making in mind. A place where travelers slow down, reconnect, and feel something real. That idea first came to me in July 2023. Over the past two years, that idea evolved into Baya, a tropical landscape resort set on 25 acres of tropical fruit farmland just 45 minutes from Miami International Airport. It’s a rethinking of what hospitality can be. ⸻ Baya combines immersive wellness, agritourism, and nature-first design into a one-of-a-kind guest experience. Think: -Villas inspired by Bali, nestled among longan, papaya, and banana trees -Natural grottos and outdoor showers, and farm trails -A wellness center with sauna, cold plunge, and cafe -A working farm you can taste, touch, and learn from To bring Baya to life, I’ve partnered with the dream team: @uniquestaysguy Ben Wolff, visionary founder of Onera and outdoor hospitality leader Banks Chisum, master builder of award-winning destination resorts Edward Haynes, modular design expert with global experience Victor Feria, my partner at Tangy Management, and the heart of our operations Each of us brings a super power and together, we’re building more than a resort. We’re building a new model for hospitality! We’re currently raising the final round of capital from a small group of investors who believe in what Baya represents nature driven design, wellness-focused hospitality, and long-term value rooted in purpose. This is a rare opportunity to be part of a first-of-its-kind project with a proven team, a clear vision, and a strong foundation already in place. If you’re interested in learning more about the investment opportunity, reach out directly. I’d love to share the details. Thank you to everyone who’s followed this journey over the past two years. Your support helped bring this project to life. Welcome to Baya.

It is not as bad as you think… You’ve already made it through things you once thought would break you. The deal that fell through. The tough season you didn’t see coming. The personal setback that felt impossible in the moment. But you’re still here. Still showing up. Still building. Still growing. In hospitality and in life we’re constantly tested. But the strength you’ve built through those moments is what makes you valuable. What you’ve been through has shaped you, not shattered you. You’re not as fragile as you think. And every time you keep going, you prove it. You got this 💪

Most Hotels Are Selling the Wrong Thing I’ve noticed that most hotels focus on selling rooms, rates, and amenities, but the ones winning today? They’re selling something entirely different. They sell the feeling guests want to have. Think about it: -People don’t book a luxury suite just for the room, they book it for the status and experience. -Guests don’t reserve a private cabana just for shade, they do it for the VIP treatment. -Travelers don’t dine at the chef’s table just for food, they go for the story and exclusivity. Hotels that understand this shift don’t compete on price. They create moments guests are willing to pay more for. The result? Higher guest spend, more loyalty, and experiences that sell themselves. 👇 What’s one hotel experience you paid extra for that was 100% worth it?

A month ago, I launched my book Hospitality Unlocked, and sales were trickling in some here, and a few there. It was exciting, but progress felt slow. Then, this past weekend, something changed. I sold 150 books in just 2 days! To some, that number might not seem like much. There are authors who sell millions. But to me? It’s incredible. It means that 150 people are holding a book I spent a year writing. A book filled with lessons, stories, and insights that I hope will make an impact. This experience has reminded me of something important... chase your dream! You never know who your work will reach. You never know who might be inspired, motivated, or changed because you decided to put something out into the world. If you have something you’ve been thinking about creating go do it. You might impact more people than you ever imagined.

I’ve noticed that most hotels focus on ADR, RevPAR, and occupancy when measuring success. But the real money? It’s hidden in the guest experience. After years of working with top hotels and resorts, one thing is clear... hotels are overlooking massive revenue opportunities, not by charging more, but by designing better revenue driving experiences. Here’s what the most successful luxury hotels are doing differently: ✅ They monetize the guest experience. Guests aren’t just booking a room they’re booking a complete, immersive stay and they’re willing to pay more for it. High value add ons and curated experiences turn a standard stay into a premium offering. ✅ They treat F&B as a revenue engine, not an amenity. Restaurants, bars, and poolside service aren’t just about guest satisfaction. With the right strategy, they become some of the most profitable parts of the business. ✅ They use personalization & AI to anticipate guest needs. The best hotels make the experience seamless, boosting guest spend and building long-term loyalty. Hotels implementing these strategies are seeing $500K+ in additional revenue per year without increasing operational costs. If you’re a hotel owner, GM, or asset manager looking to uncover hidden revenue, let’s connect.

There are days I don’t want to, but I push through! Getting to be around amazing leaders and successful mentors that’s one of the things I learned that has helped me the most. Keep putting in the work even on days you don’t want to. It will lead you to your biggest dreams. You got this! 💪

Two days ago I broke down and invested the $200 monthly fee for access to OpenAI’s new Operator AI. As I’ve been testing it, one thought keeps hitting me... it’s learning faster than we think. In just a few days, I’ve watched it easily book a luxury hotel suite for me, and then even harder, find newly listed short-term rentals, cross-reference public records, and track down owner contacts. Right now, it’s still very clunky like an untrained new hire. But in 12 months? It’ll be smarter, faster, and doing more jobs at scale. Here’s the uncomfortable truth that is hitting me. AI doesn’t get tired, take breaks, or second-guess itself. The tasks people once got paid for? AI is handling them now. So I sitting here thinking...what work is still AI-proof? Experience-driven events? Live arts? Sports? Hospitality? The world is shifting fast. Make sure you’re testing and investing time in these tools so you can THRIVE! Also shoutout to the Betsy Hotel, AI chose your hotel for me.

Love brainstorming new resort experiences. This is one I want to stay at! Would you visit this tropical jungle resort in Miami?

To those entrepreneurs that have had the guts to start something and make a living from it- I salute you! Many will never know how hard it truly is. Keep going 👏

I’ve been working with hotels to increase guest spend without raising prices, and the results have been eye-opening. Most properties are leaving money on the table in F&B, poolside, and VIP experiences—simply because they aren’t optimizing what’s already there. Here’s what I’m actively doing with my clients to stop revenue leaks and drive more profit: ✅ F&B Revenue Accelerator – Smarter menu design, upsells, and pricing strategies ✅ Pool & Beach Profit Playbook – Monetizing cabanas, bottle service, and premium experiences ✅ Luxury Guest Experience Audit – Mystery shopping to uncover revenue gaps & missed opportunities Hotels I’m working with are seeing a 15-30% increase in outlet revenue within 90 days. If you’re a GM, F&B Director, or Asset Manager, let’s connect. I’ll share 3 quick wins you can start using immediately. Where do you think your biggest revenue leaks are? Let’s talk!