StepLeader (@StepLeaderDigi) header
StepLeader (@StepLeaderDigi) profile picture

Mobile apps and mobile advertising since 2004.

Raleigh, North Carolina
Joined January 2012
Photo by StepLeader (@StepLeaderDigi)Photo by StepLeader (@StepLeaderDigi)Photo by StepLeader (@StepLeaderDigi)Photo by StepLeader (@StepLeaderDigi)Photo by StepLeader (@StepLeaderDigi)Photo by StepLeader (@StepLeaderDigi)Photo by StepLeader (@StepLeaderDigi)Photo by StepLeader (@StepLeaderDigi)
StepLeader Sells Mobile Platform To DoApp, Launches Mobile Analytics: ow.ly/KiVcV @mobileaudiences
1
3
RT @netnewscheck: Beacons Promise More Data For Local Media ... bit.ly/18iwhdn
Yes, in the context of news apps and beacons! RT @cmalpass push notifications are a terrible terrible terrible idea #loac2015 @borrellassoc
1
Join us and @WRC_NC for the 1/20 NC RIoT 2015 Kickoff Extravaganza. Huge #IoT event. ow.ly/GaiRd
1
1
Only 12 hours after posting, >30 registered for next NC RIoT Meetup. 2015 Kickoff at Durham Bulls stadium. Huge #IoT. ow.ly/Gai8x
Excited to officially welcome @jaredldean as CTO of StepLeader. BLAM!
1
1
THIS JUST IN: breaking news makes up roughly 40% of news app usage locally and nationally! bit.ly/MoMdata
Willingness to share #mobile data hinges upon adding value. Survey results here: bit.ly/MoMdata
Timing is everything. It trumps relevancy as the most important point in #mobile advertising. bit.ly/MoMdata
Battle of the apps: national vs local news app category rankings. Best news/weather/word-of-mouth etc. All compared here....
Smartphone users want breaking news & tablet users consume content when on the news app #teamsmartphone #teamtablet bit.ly/MoMdata
Want to join our team? We're looking for motivated and talented individuals to join our ranks!  ow.ly/xD3B6
Majority use their news app in the early morning (6am-9am). When do you use yours? bit.ly/MoMdata
42% have shared a news story on social media in the last week. Read more. #promoteyourapp #mobile bit.ly/MoMdata
Breaking News: We watch a ton of TV! 87% of the local app audience has watched TV news in the last week bit.ly/MoMdata
Promo videos shown your station can create interest in your app and ultimately more users. ow.ly/xD2jQ
On-air promotion drives app awareness in your audience and brings more downloads! ow.ly/xD29t
Here's the @eMarketer forecast for global and digial ad spend. ow.ly/yZMKw
Post a whimsical "walk-through" video to hook your audience and grow app downloads ow.ly/xD0HP