Steven Coco is a musician, playing guitar. Shifu said: going there is not getting there; getting there is not being there!
Boston, MA
Joined April 2010
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Steven Coco retweeted
Muhammad Ali officially retired in 1981 at the age of 39, leaving behind a legacy unlike any other.
📸: @LeiferNeil
#MuhammadAli #TheGreatest #AliLegacy
Steven Coco retweeted
On this day in 1981, Chief Dan George died.
Born in 1899, he was a poet, activist and actor. He was the first Indigenous actor to be nominated for an Academy Award.
📸 Museum of Anthropology
Learn more in my Deep Dive 👇
canadaehx.com/2021/11/13/chi…
ALT Chief Dan George with long gray hair stands outdoors wearing a dark shirt and beaded tie, holding a carved wooden totem with outstretched wings in one hand and a painted ceremonial staff in the other.
Steven Coco retweeted
After I talked about my struggles with recording, a lot of you wanted to know about my book coming out in January.
It’s called Better Every Day: An Action Plan for a Full Life.
When I say action plan, I mean it.
Be Useful is my philosophy; Better Every Day is how you put it into practice.
This book is a playbook, filled with stories from my life, connected to weekly actions you can add to your life immediately.
Like the newsletter, the goal wasn’t just to give you information. It was giving you something to act on.
Learning is important, but without action, it doesn’t do much for you.
I wrote this book to get you moving forward, one step at a time.
Most of the lessons I learned came from the work. Often with a barbell or a dumbbell in my hand.
The best way to learn is by doing, and the gym offers a safe laboratory to test those lessons.
The gym builds our armor.
I don’t just mean physical armor. I mean mental armor.
And I want to be very clear. I don’t mean the tough-guy, fake-stoic, doesn’t-feel-anything kind of armor.
That’s bullshit. It’s camouflage, not armor.
Carl Jung called it the persona. The mask we wear for the world.
Everybody needs one sometimes. The trouble starts when you forget it’s a mask and start believing it’s you.
The armor we build becomes part of us. The mask never is.
Jung said you don’t grow by picturing the light. You grow “by making the darkness conscious.”
You don’t get stronger by ignoring your fear, your anger, or your shame. You get stronger by facing them.
Then he admitted most people won’t do it, because it’s unpleasant.
He was right. It is unpleasant. So is a heavy squat.
Real mental toughness is not pretending to be invulnerable. I had to learn to stop hiding from emotions to become truly mentally strong.
The iron can teach you these lessons at a lower cost than learning them from life events.
You learn that doing hard things won’t kill you.
You learn that a failure today doesn’t say anything about what is possible tomorrow.
You learn that a setback isn’t an end; it’s a setup for a comeback.
You learn that discomfort isn’t something to escape; it’s the path to what you want.
You learn to relentlessly chase being better every day.
That hunt for self-improvement isn’t about vanity.
It’s our nature. We were hunters for hundreds of thousands of years before we could order fast food from our couches.
We are born to hunt, and forgetting that is why I believe a lot of people are unhappy.
I don’t mean hunting animals — you all know that’s not my style. I mean hunting for anything.
Searching. Finding.
Your hunt might be learning a language or improving your chess game. Finding a soulmate or starting a business. Getting healthy.
That’s why we need armor. It’s easier to put ourselves out there and hunt for more if we feel protected.
And there is no cheaper way to start building your armor than in a workout, because hard things are coming for you in life.
No matter who you are.
We choose to do hard things now so when the real hard stuff hits, it doesn’t feel quite as heavy.
It’s why The Pump Club app became much more than I expected. I expected stories about losing weight and getting stronger. I was surprised at how many of you said you transformed mentally.
I should have known better. Because that was me, too.
The reps I started in the gym under the stadium in Graz six decades ago didn’t just grow my muscles; they grew my mind.
I’m at the stage of my life where I want to share everything that’s helped me with as many people as possible.
Better Every Day isn’t a fitness book or a workout program. It’s a program for life, laid out one week at a time, so you can build the armor that allows you to live fully.
To live more.
Pre-order your copy to build your armor:
US: penguinrandomhouse.com/books…
Canada: indigo.ca/products/better-ev…
Outside the US and Canada: lnk.to/BetterEveryDay
Steven Coco retweeted
For 160 years, the ASPCA has championed farm animal welfare, helping shape humane standards, support farmers, strengthen farm animal protections and empowering consumers to make more humane food choices. Read more about our history here:bit.ly/4h0dwBw.
Steven Coco retweeted
Shigeno Endo (1917–1977), also known by her professional ring name Wakamidori, was a famous Japanese sumo wrestler and strongwoman who reached the rank of Ozeki, the highest level in women's sumo during her era....
At 17, Shigeno Endo decided she wanted to become a sumo wrestler. There was just one problem: she was afraid her parents would say no.
So she ran away from home.
Born in Yamagata Prefecture in 1917, Endo had grown up unusually strong and resourceful. After seeing a women’s sumo troupe perform, she became convinced she had found her calling.
Performing under the name Wakamidori, she joined the world of traveling women’s sumo, where bouts were mixed with demonstrations of strength and traditional entertainment. Her troupe toured Japan and beyond, and audiences loved her not only for her power, but for the cheerful personality she carried with it.
Within just three years, she reached Ozeki, the highest rank in women’s sumo.
Then war changed everything.
In 1941, at only 24, Endo retired as wartime conditions brought her performing career to an end. She eventually settled in Hojo, raised three children and opened a restaurant named Wakamidori after the identity that had once made her famous.
But she never abandoned sumo.
She fed wrestlers, gave them places to stay and cared for both men and women in the community. She later described it as repayment for the kindness sumo had given her.
Then, in 1957, came an extraordinary moment.
During a professional men’s sumo event, her friend, former yokozuna Maedayama, invited her onto the dohyo, the sacred ring from which women were traditionally excluded.
Endo initially refused.
Eventually she stepped up.
The audience erupted, reportedly chanting, “Wakamidori, number one in Japan!”
Her son Yasuo never forgot it. He remembered people murmuring about whether a woman should be allowed there, but mostly he remembered his pride.
“I was so proud of how amazing my mother was.”
The 17-year-old girl who had once run away because she feared being forbidden from entering sumo had ended up standing somewhere women weren’t supposed to stand at all.
And the crowd cheered her name.
#archaeohistories
Steven Coco retweeted
Give thanks 🙏🏾 to Patrick Brown, the mayor of the city of Brampton, Canada 🇨🇦 for the proclamation.
When I read the words of the proclamation from the city of Brampton it inspires me to keep working hard in the music industry
🗞️@jamaicaobserver
jamaicaobserver.com/2026/09/…
Steven Coco retweeted
What's happening here. The iconic Island, and the lost Au Bon Pan that Harvard silently closed. Cultural shock!
Steven Coco retweeted
Listen clearly…September 27 at Monterey Jazz Festival, Ron Carter and Herbie Hancock take the stage as a duo for “For Miles,” celebrating 100 years of Miles Davis. Get your tickets at montereyjazz.org 🎟️
Steven Coco retweeted
On World Humanitarian Day, we honor the power of compassion, kindness, and service to others.
#MuhammadAli #WorldHumanitarianDay ##HeavyweightChampion #Icon #Legend
Steven Coco retweeted
Raekwon says many of today's rappers don't deserve to be called hip-hop artists. Do you agree or disagree?
Steven Coco retweeted
In 1975, there were 13 Puerto Rican parrots left on Earth. Every one of them lived in a single patch of rainforest on a 35-mile-long island.
The species had fallen from an estimated million birds when Columbus arrived in 1493. Five centuries of deforestation, hunting, and habitat loss had compressed the entire wild population of the only native parrot in the United States into one small forest in the Luquillo Mountains.
The US Fish and Wildlife Service began a captive breeding program at El Yunque in 1973 before the last birds were gone.
The work was painstaking: collecting eggs from wild nests, hand-rearing chicks, releasing birds back into the forest, installing nest boxes where old hollow trees no longer existed, managing predation from pearly-eyed thrashers competing for nest cavities, treating disease outbreaks in a population with almost no genetic buffer.
By 2017, there were roughly 200 wild parrots spread across three forest sites. Then Hurricane Maria hit Puerto Rico on September 20, 2017, two weeks after Hurricane Irma. The storms shredded the canopy at El Yunque. Of the 56 wild birds living there before the storm, one survived.
The program restarted. Birds were released again. Wild pairs began nesting again.
As of 2025, there are approximately 250 wild Puerto Rican parrots alive across three forest sites, with another 469 in captive breeding aviaries. The wild population is breeding on its own and producing chicks that have never been inside an aviary.
Steven Coco retweeted
BREAKING: Two people have climbed to the top of the Empire State Building in New York City, holding a banner from the skyscraper's antenna reading, "When the power of love beats the love of power, the world knows peace."
As of now it's unclear how the pair reached the top of the building as police work to get them down from the spire, 1,454 feet above the ground.
Steven Coco retweeted
Brian May didn't just donate money to animal welfare. He personally purchased British farmland and forests with his own money ~ and converted them into permanent wildlife sanctuaries. He resigned from the RSPCA for not doing enough. He refuses to play Glastonbury over badgers. The Save Me Trust is not a side project. It is Brian May's second career.
Most rock stars put their name on a charity.
Brian May buys farmland for his.
The Save Me Trust was founded in 2009 by Brian May and conservationist Anne Brummer — originally to campaign against the possible repeal of the Hunting Act in the UK.
It has never stopped growing since.
Today Save Me Trust campaigns against fox hunting, the badger cull, factory farming, live export, trophy hunting, driven grouse shooting, the use of snares, and the captivity of orcas and other cetaceans.
But what most people don't know — is what Brian May has funded personally.
The Save Me Trust manages private land ~ purchased and protected specifically for this purpose by Brian May himself. Land that was previously wilderness-deprived commercial forest or farmland. Enhanced. Restored. Converted into wildflower meadows. Protected permanently.
The Trust operates alongside Harper Asprey Wildlife Rescue ~ which rehabilitates injured British wildlife and releases them back into the wild through secure soft-release sites that Brian May's funding helps maintain.
In 2023 ~ Proud Galleries presented a £5,000 cheque to Save Me Trust ~ generated from ticket sales and book signings at Brian May's Stereoscopy Is Good For You exhibition in London. Every event Brian May does ~ feeds back into the animals.
He resigned from the RSPCA as Vice President in 2024 ~ publicly ~ because he felt even they weren't doing enough.
He refuses to perform at Glastonbury because its co-founder supports badger culling.
He has addressed Parliament directly. Led protests through London. Fronted BBC documentaries. Funded research. Bought countryside.
A man who once played to 250,000 people in Brazil —
Spends significant portions of his personal fortune buying British farmland.
To give Hedgehogs somewhere safe to sleep.
Thank you for caring for the animals @DrBrianMay 🙏.
