Only GH & BH Offers at 80% Minimum Margin | 1x Uni Dropout | Growth Strategist
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Joined November 2020
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biggest psyop in media buying:
“just let meta optimize bro”
meanwhile my CPC is taller than burj khalifa 💀
i ain’t spending another dollar waiting for zuck to figure his shit out lol
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creative vs offer is such a stupid debate…
i’ve seen $100k/day spend go from 30% to 97% ROI just by fixing the offer.
and i’ve seen mediocre offers absolutely crush it with killer creatives.
creative. offer. funnel. media buying. backend. payments.
there’s no ONE magic lever.
find what’s limiting growth RIGHT NOW and fix it.
Creative is higher leverage than offer.
Zach's right here.
A good offer will only get you so far, it won't get you to real scale without great ads. The other way around, it will.
Imagine 2 scenarios:
1. A very good offer, but you only run headline call-out and basic BOF offer statics.
Meta will find the low-hanging fruit that converts easily with your offer. But then your funnel dries out as you try to scale budgets, because you won't be able to reach new people and fill your top of funnel with your shitty ads.
2. A mediocre offer, but you only produce killer 3, 4, 5, 6+ minute VSLs.
Great ads will improve cvr, improve rps, and can make a worse offer work.
Every day of the week I'd rather be in the second scenario than the first.
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Claude Code + Higgsfield MCP + Seedance 2.5 is insane
went to a doctor's appointment and left Claude Code making AI UGC ads...
built a custom skill that handles EVERYTHING:
→ creative copy
→ AI actors
→ storyboards
→ video generation
→ editing, captions & audio
gave it ONE product link.
came back to 3 finished creatives lol
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most media buyers are sitting on a goldmine of data and doing absolutely nothing with it...
every winning AND losing creative is a data point.
build a database. give Claude the full context. let it learn from every test.
stop generating random AI ads.
start building a system that gets smarter with every dollar spent.
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Claude Code + Higgsfield MCP + Seedance 2.5 is insane
went to a doctor's appointment and left Claude Code making AI UGC ads...
built a custom skill that handles EVERYTHING:
→ creative copy
→ AI actors
→ storyboards
→ video generation
→ editing, captions & audio
gave it ONE product link.
came back to 3 finished creatives lol
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we're literally living in the future...
built a custom video editor with MCP so Claude Code can edit AI UGC ads by itself.
clips. cuts. captions. audio. transitions.
bro has his own editing software now lol
like + follow... might drop the whole thing for free soon 👀
went to a doctor's appointment and left Claude Code making AI UGC ads...
built a custom skill that handles EVERYTHING:
→ creative copy
→ AI actors
→ storyboards
→ video generation
→ editing, captions & audio
gave it ONE product link.
came back to 3 finished creatives lol
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prompt engineering was the 2024 skill.
2026 is about building systems, skills & MCP servers for Claude Code.
stop telling AI what to do.
give it the tools to actually do it.
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Chargebacks will go insane...
For anyone who isn't plugged in, the new alpha is basically just target black people with song ads
make sure the song mentions:
- Cheating - (ideally man cheating on girl)
- Girls sister needs to be involved in some way
- Physical transformation happens as a result of your product
- The person that got cheated on gets better sexual partner (original partner see's this and gets jealous and is full of remorse)
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found a new pre-PDP funnel format that’s actually printing...
not advertorial
not quiz
not listicle
not your generic pre-lander
completely different approach to warming up cold traffic.
will share once squeeze more money out of it
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