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Joined April 2019
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Research has shown that readers prefer to interact with content written in an easy-to-understand way.
Reading is a fundamental skill, & good reading ability is an asset when wanting to build social media engagement.
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#writing #engagement #content #reading #readability
So the first step in building social media engagement is to write content that’s easy to read.
Use clear, concise language; avoid jargon; and keep your sentences short, simple, and direct.
Use active voice, and make sure your writing flows.
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These are just a few ways to improve your writing’s readability.
These things make your social media posts more likely to be shared or commented on by your target audience.
#write #writing #engagement #content #communication #reading #socialmedia #readability
What does readability have to do with social media engagement?
A lot.
In a nutshell, readability measures how easily the average reader can understand a piece of text.
#content #engagement #communication #socialmedia #readability
Regarding social media, readability is a significant factor; people are more likely to engage with content when it's easy to read.
Many factors can contribute to how easy something is to read.
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#content #communication #socialmedia #readability
Including how much space there is, how many words per line, font size, background colour, spacing between lines & number of syllables in each word.
When people absorb what they're reading, they're more likely to engage with it.
#content #communication #socialmedia #readability
Adaptive selling & social selling.
Adaptive selling is adapting your techniques to focus your sales effort. This includes tailoring your message, body language, & tone to match the customer's personality.
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#sales #salesprocess #linkedin #twitter #socialmedia #socialselling
However, social media has given sales teams a new way to reach potential buyers, and social selling is now a crucial part of the sales process.
How can you combine adaptive and social selling to get the most out of your sales process?
Here are a few thoughts:
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1. Use social media to learn more about your buyers' needs and interests
2. Adapt your sales pitch based on what you learn from social media research
3. Use social media to stay in touch with your buyers after making the sale
#sales #salesprocess #socialmedia #socialselling
So, how well do you understand the needs of customers? Do they need what you sell, or you think they do?
If you don’t understand their needs and desires, how will you be able to deliver on them?
The answer: You won’t!
And that’s why I believe in value-based selling.
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Ukraine based, Fuelfinance CEO and co-founder, Alyona Mysko who shared the story behind their cloud-based financial department for small businesses and startups here: social.b2btwin.com/fuelfinan…
#inspire #cloud #startup #ukraine #smallbusiness #startups #fuelfinance #alyonamysko
It's no surprise that top social media sites such as Twitter, Facebook, LinkedIn & Instagram are still the platforms of choice for businesses trying to market themselves.
#instagram #marketing #linkedin #facebook #twitter #marketingstrategy #socialmedia startupbonsai.com/social-med…
New #diversity ‘standard’ for VC firms launches via @siftedeu
#DiversityandInclusion #change #opportunityforall #inclusion sifted.eu/articles/diversity…