Your backlinks might be safe. The websites behind them might not be. 👀 Google’s latest spam update is another reminder that chasing DR isn’t enough. A site can get demoted while your backlink dashboard keeps showing green. The link is still there. The value isn’t. Real traffic and real editorial quality matter more than a shiny DR score. That’s the part worth checking before your next link goes live Read the full story: hubs.ly/Q04wGCJ20

AI can do a lot of the work now. But would you trust it to make the final call for your client? That’s where the conversation gets interesting. On the latest SEO On-Air, we talked about where AI actually helps agencies, where it causes problems, and why some parts of the job still need a human. Because using AI isn’t the hard part. Knowing where to stop is. Watch here : hubs.ly/Q04sZvC30 Listen here : hubs.ly/Q04sZkXX0 #SEO #AI #SEOnAir

Organic traffic is down. Revenue isn't. So why are we still treating traffic like the KPI that matters most? Koa Kauwe, Andrew Seidman & Jeff Carrier debate GEO budgets, AI search, and what agencies should actually invest in for 2026. Watch now here : hubs.ly/Q04sd6lC0 Listen to us : hubs.ly/Q04sd32-0 #SEO #GEO #AgencyGrowth

Is AI search a real growth channel yet? Koa Kauwe sits down with Alan Reed, Courtney Henderson, and Jack Giblin to debate where marketing is headed, why SEO still matters, and what brands should invest in over the next two years. Watch here : hubs.ly/Q04s8hSj0 Listen here : hubs.ly/Q04s7Gz00

One blog shouldn't be one post. Turn it into 30+ assets across search, social, and AI. Here's how the best agencies do it. 👇 Watch the latest episode of SEO On-Air :hubs.ly/Q04rR0-G0 Also, listen to us on Spotify: hubs.ly/Q04rQZTc0 #SEOOnAir #SEO #ContentMarketing

AI can write your content. Google still decides whether it's worth indexing. On this episode of #SEOOnAir, Brandon Leibowitz and Adam Torkildson reveal: • The indexing formula they trust • Why AI content often crashes after ranking • How brand mentions help AI visibility Link in the comments. Watch now :hubs.ly/Q04rFVxY0 Listen us : hubs.ly/Q04rGwq50

Think AI only looks at your star rating? Think again. Today's AI search engines read the actual words in your reviews, not just the number beside your business. That means how you respond to a negative review could matter more than collecting another 5-star rating. In this episode of SEO On-Air, Koa Kauwe sits down with Ramsey Sweis, Nathan Chapman, and George Little to break down how AI builds trust and decides which brands to recommend. You'll learn: • Why review comments matter more than scores • How AI pulls signals from Google, Reddit, Yelp, Facebook, and more • Why your About Us page is becoming a powerful SEO asset • What agencies should focus on as AI search evolves If your business depends on being found online, this is a conversation you don't want to miss. Watch the full episode now :hubs.ly/Q04rvJVL0

Everyone is trying to rank on Google. Very few are building brands that AI actually recommends. As AI search becomes the new discovery engine, visibility depends on far more than keywords. Authority, credibility, structured data, expert authorship, and brand recognition all play a role in whether AI chooses to mention your business. In this episode of SEO On-Air, Koa Kauwe is joined by Alyssa Smith, Brent Williams, and Mario Cano to uncover what AI is really looking for and how businesses can prepare for the future of search. You'll learn: • The ranking signals AI uses • Why Entity SEO is becoming essential • How EEAT influences AI recommendations • Why schema and technical SEO still matter • How to build a brand AI trusts Watch now and future-proof your SEO strategy. #AISEO #BrandAuthority #EntitySEO #ChatGPTSEO #GoogleAI #SEO2026 #DigitalMarketing #SEOOnAir

Every SEO agency is testing AI tools in 2026. We asked Steve Wiideman, Adam Broetje, Ashley Rodriguez, and Darin Fenn which tools they're using, what's actually working, and why strategy still beats automation. Watch the full conversation : hubs.ly/Q04rcD--0

Unpopular opinion: The cheapest backlink is usually the most expensive one. Sounds backwards, but think about it. Would you rather buy 100 links that Google ignores... or 10 that actually help you rank? Price is easy to compare. Quality isn't. That's exactly why so many agencies get it wrong. Read more : hubs.ly/Q04p3SG00

What if one small technical SEO update could increase your chances of showing up in AI-generated answers? That's exactly what Koa Kauwe explored with Andy Halko, James Kaatz, Wesley Gehman, and Randy Rohde in the latest episode of SEO On-Air. The conversation goes beyond the usual AI SEO advice and gets into what actually matters: • Why FAQ Schema is making a difference • How AI decides which brands it trusts • Why Reddit, videos, and third-party mentions are becoming part of SEO • Why updating old content can be just as valuable as creating new content If AI search is changing how people discover businesses, it's time to rethink what optimization really means. Watch the full episode and tell us which insight surprised you the most. Watch : hubs.ly/Q04nWR5G0 Listen : hubs.ly/Q04nWJBW0 #SEO #AISEO #GoogleAI #ChatGPT #SchemaMarkup #DigitalMarketing

Everyone's asking, Which AI tool should I use? Maybe that's the wrong question. The better question is: What should AI never do? That's where the biggest SEO advantage is. Maria Harutyunyan & Vahan Poghosyan break it down in the latest SEO On-Air. Full episode : hubs.ly/Q04nDzHt0 Listen here : hubs.ly/Q04nF3Cz0 #SEO #AISEO #LinkBuilding

Think the best backlink for AI search comes from another website? Think again..... The way people discover businesses is changing fast, and AI isn't only looking at websites anymore. It's learning from YouTube videos, LinkedIn posts, Reddit discussions, social conversations, and the content people actually engage with. That means your visibility depends on more than just rankings. In this episode of SEO On-Air, we dive into why YouTube is becoming one of the strongest trust signals for AI search, why authenticity beats mass-produced AI content, and how businesses can build authority across every platform that matters. If you're still treating SEO as a Google-only strategy, you're already playing yesterday's game. Watch the full episode and future-proof your marketing. Watch us here : hubs.ly/Q04nwhDQ0 Listen us on Spotify :hubs.ly/Q04nw6cx0

What do you do when paid advertising isn't an option? That's exactly what this client faced. No Google Ads. No social ads. Just one channel left: SEO. Over the next 12 months, we focused on technical SEO, buyer-focused content, and relevant link building instead of shortcuts. The outcome: • 1,259% increase in monthly organic traffic • 17x growth in referring domains • Multiple high-intent keywords reaching Page 1 If you're managing clients in competitive or regulated industries, this case study shows what's possible with the right long-term strategy. Swipe through to see how it all came together. Full story : hubs.ly/Q04n4LcF0 #SEO #OrganicTraffic #LinkBuilding #AgencyGrowth #CaseStudy #DigitalMarketing