founder @clipdapp | Head of Creator Partnerships @sideshift_app | prev @barstoolsports
Most startups don't have an attention problem. They have a distribution problem. And those are very different things. I've watched people spend months making a product better, tweaking the landin…
A creator can tell you something about your product that your marketing dashboard can't. They can tell you why someone doesn't understand it. Why they don't trust it. What sounds confusing. What…
I think brands are still looking at creators like media companies. How many followers do they have? How many views do they get? How big is their audience? Makes sense. For a long time, creator …
