The Spot is where marketers who use #Salesforce can find resources to solve #martech challenges and collaborate with the community. Guest bloggers welcome!
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Get a healthy dose of The Spot each month — and not a drop more. 💧
🍵 We’ll fill your cup with all the things that keep your marketing strategy and career moving forward.
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Love your favorite brand’s personalized product picks? 🛍️
Give your customers that same seamless experience using Repeaters in Marketing Cloud Next.
Learn how to get started in Mike Morris’s latest blog post: bit.ly/4qslGF7
Still beaming from MarDreamin' ep. 04, The Future of Marketing Cloud: B2B Roadmap Sneak Peek & Fireside Chat! Salesforce MVP Erin Duncan shares a step-by-step guide for Marketing Cloud Growth & Advanced with Account Engagement. bit.ly/47K4uEa
The traditional virtual conference?
It's officially dead. ☠️
So @MarDreamin’ 2025 announced its back in a way that actually fits the way modern marketers learn, connect, and engage today, with MarDreamin': On Tap. Read the full announcement here: thespotforpardot.com/2025/08…
Are you thinking about enabling Person Accounts? Cate Godley gives the full breakdown for the considerations to have before set up, the step by step for enablement, and the sync behavior with Salesforce on The Spot.
Read the blog: bit.ly/3IJSXL5
Use these three tips from Mike Morris to optimize your Data Cloud credit consumption and maximize the benefits of Data Cloud:
➡️ Apply filters to Data Streams
➡️ Audit refresh schedules
➡️ Be selective
bit.ly/44V3DxS
If you're looking to create personalizations in Marketing Cloud Growth and Advanced Edition, it's time to build a Data Graph. Get the step-by-step walkthrough and recommended considerations from @CateGodley on The Spot.
bit.ly/44T5ioG
Imagine if Andy Sachs had AI in the Devil Wears Prada. Miranda's and Andy's experience might have looked different. What would look different for you and your customers if you started using AI in your processes? Get started with these 5 tips from @hrinke
bit.ly/3G6J3C1
Tip #1 to getting started with Agentforce: Identify your use cases. If you were to write a dear diary entry today about your frustrations with your processes, what would it say? BINGO
Get the other 4 tips from @hrinke's article on The Spot.
bit.ly/3G6J3C1
POV: You just read the Marketing Cloud on Core Summer '25 release and found out you can view HTML code in email to gain complete control! Read this blog by Cara Weese to get all the details.
bit.ly/3FszLAc
Short Code vs. Long Code with SMS provisioning in Marketing (Growth Edition) is like Sonic and Knuckles. Long Code = Knuckles, delivering great impact to a smaller number of people. Short Code = Sonic, sending more messages at great speed!
View Blog: bit.ly/437hKPz
✨ Agentforce, but make it fashion. ✨
One does not simply implement Salesforce Agentforce — you need a strategy that actually fits.
Get your Agentforce fit right before you go live: bit.ly/3GIqEeZ
If you're building an SMS strategy and using Marketing Cloud (Growth Edition), check out this blog by Erin Duncan.
She'll also be giving a session this week on Marketing Cloud (Growth & Advanced Edition) at @MarDreamin Summit in Atlanta on May 8.
bit.ly/437hKPz
In case you missed it last month, Marketing Intelligence launched to bring marketers the best features of existing MCI while layering them into the functionality of Data Cloud's unified platform. Get all the details here: bit.ly/3Rxuhql
Catch your favorite contributors from The Spot live and in person at @MarDreamin' Summit, May 7-8, in Atlanta, GA! #mardreaminsummit25
Sign up: mardreamin.com/summit-regist…
📣 Salesforce just announced the launch of Marketing Intelligence! Marketing Champion and Marketing Analytics Program Manager at @SercanteLLC, Aaron Stayman, gives the full breakdown in this article on The Spot.
#salesforce @MarketingCloud
thespotforpardot.com/2025/03…
The "Instagram" version of your Marketing ROI reporting is achievable. Part of it is knowing how to use your system. For example, is it Opportunity or Campaign Influence? 🤔 Find out from @CaraWeese007 on The Spot.
bit.ly/4ksGmdp
Don't let your dashboards collect dust! 🧐✨
Ask these 4 key questions to ensure it:
✅ Evaluates performance
✅ Answers the right questions
✅ Tells a compelling story
✅ Empowers data-driven decisions
Get Cara Clanton's insights on The Spot: bit.ly/3XGra2P
How Einstein Assistant for Account Engagement Works written by Erin Duncan thespotforpardot.com/2024/02…
How to Prevent 5 Awkward Email Sending Fails in MCAE (Pardot) written by Marcos Duran thespotforpardot.com/2022/06…
SMS Mobile Strategy: A Guide to Go From Novice to Pro written by Kirsten Schlau thespotforpardot.com/2024/05…
