SōRSE is the leading hemp, #cannabis, and terpene emulsion formulator, supplier, and compliance lab for food, beverage, and topical manufacturers.
Seattle, WA
Joined October 2017
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Thanks to mycannabis.com for featuring our CMO, Laurie Parfitt, to discuss consumer-first marketing and the future of cannabis beverages.
Read the interview:
lnkd.in/gHcZ3Prj
#SorseTechnology #CannabisBeverages
🎙️ A new episode of Straight to the SōRSE with Michael Flemmens is live!
Tune in for insights on the hemp beverage industry, innovation, and what's next.
🎧 podcasts.apple.com/us/podcas…
#SoRSETechnology #StraightToTheSoRSE #HempBeverages #Podcast
⏳Counting down to Ignite It's Cannabis Capital Conference 2026!
Howard Lee, CEO of @sorsetech , joins the panel "Convenience Wins: How Beverages Navigate the State-by-State Retail Map" to discuss the future of cannabis beverages.
#Ignite2026 #SorseTechnology #CannabisBeverages
Retail access and distribution are reshaping cannabis beverages.
SōRSE CEO Howard Lee will discuss what operators need to know at IgniteIt Cannabis Conference.
Use code SORSE20 for 20% off: events.igniteit.com/cannabis…
#CannabisBeverages #RetailStrategy
Here are 3 critical mistakes I see new #cannabis and hemp beverage makers repeat:
❌ Not enough stability testing
❌ Not testing packaging
❌ Not testing every flavor
This blog post offers pro tips for new cannabis beverage brands: sorsetech.com/developing-can…
We’re live at @MJunpacked! 🚀
Come visit @sorsetech at Booth 811 — we’d love to meet you!
Stop by to chat about infused product innovation, beverages, emulsions, and what’s next for the cannabis industry 👋
See you at the booth!
#MJUnpacked #CannabisIndustry
GLP-1 is reshaping consumer behavior beyond healthcare—cannabis included.
We’re seeing more intentional use: sleep, stress, even alcohol alternatives.
Science is still evolving.
Full story via Reuters: reuters.com/business/healthc…
#GLP1 #CannabisIndustry
If you're attending the @regsummit in London April 19-21, let's meet up! 🇬🇧
Schedule your 30-minute meeting with us here: ow.ly/qweQ50YBuNG
Tuesday at @IntlCBC Berlin - Day 1 session on international cannabis partnerships.
If you're attending, see you there! #ICBC2026
Arrange a meeting with Tim at ICBC: ow.ly/WvjW50YBseE
Federal cannabis policy is moving, but most operators are waiting to react.
SōRSE CEO Howard Lee is speaking at Cannabis Market Spotlight Ohio Valley on what disciplined businesses do *before* it's obvious.
20% off with SORSE20: ow.ly/BaRf50YCCbw
This month's SōRSE newsletter covers the regulatory shifts reshaping our industry as well as new customer product launches , a profile of our Chief Science Officer & upcoming events in the U.S. & Europe. 🗞️ ⬇️
ow.ly/4UH150YF5UR
Most international cannabis partnerships fail in the first 18 months.
Talking about why (and how to avoid it) at @IntlCBC Berlin.
📆 Day 1 | April 14
Discount code: ICBC25S ow.ly/rq2L50YBsLT
#ICBC2026
We'll be sponsoring & attending the 2026 @regsummit in London, April 19-21.
If you're attending, let's connect: sorsetech.com/events-2/
#CannabisRegulation
"That's impossible."
Those 2 words launched our Chief Science Officer Scott Riefler's 2nd act.
A friend told him cannabis beverages couldn't be done. As a material scientist, he saw a challenge. 6 months later, he had the first stable cannabis emulsion.
ow.ly/kmQY50YCBmy
COO Tim O'Neill will be speaking at @IntlCBC Berlin Day 1 (April 14) on forming long-term international partnerships in #cannabis.
Use code ICBC25S for registration discount. See you there! 🌍 internationalcbc.com/registe…
#ICBC2026 #CannabisIndustry
Meet Laurie Parfitt, CMO at SōRSE, drawn to cannabis because it's an industry that celebrated her instead of tolerating her.
Her advice: "Create your own luck. #Cannabis is hard for everyone, but it's the most rewarding. Stick with it!"
ow.ly/WW6T50YzmQi
Meet Leslie Keddie, Controller at SōRSE, who helped take the first #cannabis company public on a major U.S. exchange (TLRY).
Her advice for the industry: "Get comfortable with change. Those who adapt will lead it."
ow.ly/o7wQ50Yzmfp
Susie Bautista, SōRSE Food Scientist, says her best cannabis and adaptogen products came from customers who didn't hold back, positive or negative.
Her advice and insights from three other women at SōRSE:
ow.ly/bI3650YxQme #WomensHistoryMonth
Steph Woods, SōRSE VP of Sales, on why the #cannabis industry needs to stop reinventing the wheel:
"Cannabis is new, but great businesses aren't. Retail, CPG, and F&B have the playbooks. We just need to apply them."
ow.ly/puRp50YxQrK #WomensHistoryMonth
Most biochem degrees → pharma. Jamie Taylor → #cannabis emulsion science.
Her advice:
"Regulations & trends change constantly in cannabis. Be ready to redevelop products and pivot strategy. Don't be afraid of that."
More insights: sorsetech.com/voices-lab-fie… #WomensHistoryMonth
