Founder of TechWaves PR | 9 years in B2B PR | Turning brands into trusted, recognized names | Top 20 AI & Web3 leaders in Portugal 2025
Portugal
Joined July 2015
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Sofia Bobrik | B2B comms retweeted
Today's read: AI Data Centers Need A Better Way to Prove What They Deliver 📣
ift.tt/YOeKASz
Read the full story by clicking on the link below ⬇️
Never miss a beat in telecoms. Catch the latest news on @TheFastMode 🚀 #tech #telecoms #technews
Sofia Bobrik | B2B comms retweeted
“Chances are pretty low that users will lose tons of cash, and that the protocol will lose its solvency.”
@dervoiedk, Founder & CEO at @ekidenfi, shared his perspective with our CMO @DeFi_Pop on how Ekiden approaches leverage, position limits, and risk management for on-chain trading.
Sofia Bobrik | B2B comms retweeted
Learn how Ekiden approaches leverage, position limits, and risk management, and many other topics on @YellowMedia_HQ interview with our CEO @dervoiedk
For those missed LIVE you still can watch the full interview in recording 👇
xitter.cf/i/broadcasts/1dKrPreDo…
“Chances are pretty low that users will lose tons of cash, and that the protocol will lose its solvency.”
@dervoiedk, Founder & CEO at @ekidenfi, shared his perspective with our CMO @DeFi_Pop on how Ekiden approaches leverage, position limits, and risk management for on-chain trading.
Sofia Bobrik | B2B comms retweeted
Pro desks want self-custody, but they are never going to trade on slow on-chain AMMs.
GSR and Flowdesk are backing Ekiden's $2M seed because they need to build their own tools to trade at scale. They require off-chain matching speed and FIX APIs, but with on-chain settlement to wipe out counterparty risk. 73% of institutional allocators want to scale up this year, but that capital stays on the sidelines until the plumbing looks like a traditional order book.
yellow.com/news/ekiden-2m-on…
Sofia Bobrik | B2B comms retweeted
DeFi has a communication problem.
Institutional adoption doesn't happen because one person 'gets it.' It takes the whole team convinced through honest risk and public comms.
We spoke with TechWaves PR founder @sofiyabobrik on why founders lose the room:
defillama.com/research/inter…
Sofia Bobrik | B2B comms retweeted
High performance and deep composability: Ekiden is built to power an end-to-end trading environment.
Derivatives traders want onchain, but execution, reliability, and risk tooling keeps sending them back to CEXs.
@dervoiedk discusses the infra gap holding market participants back, and how @ekidenfi's upcoming launch on @CantonNetwork will accommodate:
defillama.com/research/inter…
Sofia Bobrik | B2B comms retweeted
Over 2 million #Solana wallets are sitting idle… while institutions keep buying. 💰
What’s stopping retail from staking?
In a CCN op-ed, Ilya Tarutov (@ITarutov39), founder of @Tramplin_io, breaks down the growing trust gap and why it could shape Solana’s future. ⬇️
I ran a small PR event, and one of the questions after my talk was how to find a solid PR person who will genuinely help a business instead of just creating the appearance of work. That question gave me a good reason to reflect on this topic.
So I pulled my thoughts together into a new post for the TechWaves PR blog about how to find a good PR manager for reasonable money, what to look for, what questions to ask, and which red flags not to ignore.
If this feels relevant, read it here: techwavespr.com/how-to-find-…
In Web3, crises hit faster than you can refresh your X feed. A hack, token dump, scam accusations, and suddenly your reputation is under fire.
Many influencers go silent (thinking silence = neutrality) or panic and drop an emotional response that only makes things worse.
In my new article, I break down how to handle these situations the right way. Read here: techwavespr.com/crisis-commu…
Just watched McDonald’s CEO try the new Big Arch burger… oof. You can see the hesitation, and he keeps calling it a “product” like it’s a spreadsheet, not lunch. The internet turned it into a meme overnight.
Meanwhile Burger King’s president jumped in and ate a Whopper like he actually wanted it. No hesitation. Full commitment. Perfect timing.
PR lesson: if you’re launching food, at least look like you enjoy eating it 😄
Authenticity (or the lack of it) travels fast in 2026.
Started a blog for my PR agency @techwavespr on Binance Square. Only 3 posts so far — already 18 followers and 15 likes. Just the beginning. Up from here 🚀 Binance Square @binance
Sofia Bobrik | B2B comms retweeted
.@solana faces a massive lazy capital bottleneck. Over 2 million retail wallets holding 1-100 SOL sit completely idle. For these users, a 7% yield on a small bag feels like a rounding error, so they simply avoid the hassle of manual staking.
The network needs to stop chasing new adoption and start prioritizing activation. Success requires native liquid staking or lottery-style premium rewards that make small participation feel meaningful. Solana cannot claim the global internet capital market title while billions in retail liquidity stay trapped on the sidelines.
Study by @Tramplin_io
yellow.com/news/tramplin-dat…
I'm excited to have early access to @CoinMarketCap Community’s blog publishing feature. Thanks so much for the opportunity to test it. Follow my agency, TechWaves PR, for upcoming posts and insights: coinmarketcap.com/community/…
How to actually get published on @CoinDesk in 2026 (editorial, not ads).
Here’s my step-by-step guide: how to find the right angle, pick the journalist, craft a pitch that actually gets opened, and avoid the most common mistakes that kill your chances.
Unlock the full insights here: techwavespr.com/coindesk-cov…
