@tiktok_us Global Head of Business Marketing, Transformational Leader, Momma, Activist and lover of PEOPLE and all our differences. -views are my own-
New York, NY
Joined October 2009
- Tweets424
- Following604
- Followers491
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Sofia Hernandez retweeted
Honored to have Sofia Hernandez (@sofiaespana), Global Head of Business Marketing at TikTok, as our Keynote Speaker for Commencement and Roben Farzad (@robenfarzad), Host of Full Disclosure, as our Special Guest! We look forward to receiving the wisdom they are certain to share.
Sofia Hernandez retweeted
“People on TikTok love authenticity and realness. Gone are the days of FOMO.” - @sofiaespana Global Head of Business Marketing at @tiktok_us
#POSSIBLE2023
Sofia Hernandez retweeted
TikTok Eyes Performance Budgets With New Pay-if-You-Engage Tool: bit.ly/3S3qyhH #tiktok #tiktokworld
Sofia Hernandez retweeted
TikTok is still untapped territory for a lot of orgs, despite the booming creator economy.
Anyway that’s why I’m at #TikTokWorld to find out what’s up. 👀
Sofia Hernandez retweeted
Comienza la cumbre global TikTok World 2022, en la que la plataforma de vídeos cortos @TikTok_ES presentará nuevas soluciones y herramientas publicitarias para marcas y anunciantes: marketinginsiderreview.com/t…
#MktInsider #marketing #marketingdigital #TikTokWorld #publicidadonline
Sofia Hernandez retweeted
Nuestra primera edición anual de Tecnología va a incluir entrevistas con algunos de los lideres mas espectaculares de la industria.
¡Gracias a @sofiaespana, Jefe Global de Mercadeo de Negocios en TikTok por compartir tu historia con nosotros!
Una verdadera inspiración.
Sofia Hernandez retweeted
Last night we hosted the second installment of our Visionary Voices Salon series in New York City, celebrating visionary Latinx creatives and culture changemakers in media and entertainment. (@sofiaespana, @ijorgealvarez_, @RizosCurlsHair, @kennethpabon, credit: Sansho Scott)
Sofia Hernandez retweeted
. @sofiaespana, Global Head of Business Marketing, @tiktok_us, and @cwd8, CMO of @duolingo share the keys to unlocking the power of TikTok for brands, and why marketers need to think outside their normal (and safe) brand guidelines. bddy.me/3sFsiE5
Sofia Hernandez retweeted
It's odd to think that there was a time when brands needed convincing to be on @tiktok_us, but that was exactly @sofiaespana's job.
“When I think about all that we’ve done in the last two years of business, it feels like beautiful chaos,” Hernandez said. ow.ly/iPMz50J9hWv
Sofia Hernandez retweeted
I’m sorry but TikTok has won #NewFronts22 for the sole reason of the signature cocktail being an ESPRESSO MARTINI
Called “TikTok tini” – at Manhattan, NY
Sofia Hernandez retweeted
It's time — we're going LIVE at #NewFronts22 RIGHT NOW! 👏
Tune in to the official live stream here 👉 iab.com/ as we debut our newest product, share platform updates, and so much more!
Always a fun conversation with @MattyB !
In the inaugural episode of ⚡️ The Speed of Culture Podcast ⚡️, part of the @Adweek Podcast Network, @asksuzybiz founder and CEO @MattyB talks with @sofiaespana about her personal journey and how it factors into the global phenomenon that is TikTok. adweek.it/3rktxIf #APN
Sofia Hernandez retweeted
Gentlemen, we can learn something from this amazing group of women. Looking forward to listening to my America On Tech colleague @sofiaespana from TikTok. Let's show our support. lnkd.in/ervXsTB2
Advice from creators to brands: don’t sell, just engage with the community in an authentic way. Think outside of your category when choosing a creator. Give creators creative control. And #1 piece of advice ‘Just trust us’ #SXSW2022 #TikTok #tiktokforbusiness
Sofia Hernandez retweeted
For everyone googling:
Dr Dre: 56 years old
Snoop Dogg: 50 years old
50 Cent: 46 years old
