New X Ads platform! I actually like the update a lot. It's clear, fast, and campaign launch flow feels good. Best update in the X Ads Manager I've seen in at least 3 years.

I’d love to ask a few questions: 1. How does auto/optimized targeting ensure that ads are served not only to users likely to engage, but also to those who fall within the advertiser’s target audience? 2. What types of data signals are embedded in vectors used for ad targeting and optimization? 3. For campaigns with a sales/conversion objective, what is the relative weighting of pixel based (off platform) behavioral data versus on platform engagement signals in the optimization process?

X is going to take ads seriously 🔥 Don’t underestimate the potential of X Ads. Twitter did a poor job delivering ads to the right audience and still got ~$5 billion in ad revenue. Instagram generates ~$48 per user per year. Even TikTok does $15 per user per year. This range would easily scale X Ad revenue beyond $10 billion per year at the current number of active users. Delivering every ad to the right audience will get X to this range, and users will enjoy the ads they are seeing in their timelines. The potential is huge, join the conversation later today.

Today we’re launching Talk To X! You can literally “chat” with the entire X database to get real-time insights and answers: - Who are the best niche influencers in rocketry? - What are the current top posts in AI? - Who of my followers can intro me to Lex Fridman? - Who are key voices in vibe coding on x? Drop your handle in the replies and I’ll get you in within the hour!

X Ad Relevance Study: We analyzed all X targeting features and measured them against the ultimate metric - Ad Relevance. Our findings reveal how to optimize budget allocation and campaigns for maximum impact.

KNOW YOUR FOLLOWERS Understanding your followers’ interests is key! This new feature provides detailed interest clusters of your followers, now live for all users on xDeepThought dot com. New Feature 2 of 4

With Enterprise API access to X, you’ll work with the world’s most powerful database of human conversations and engagement. Join us to work on the world's best source of X data, helping users connect with the right people, audiences, and ideas. xitter.cf/i/jobs/187406025313160…

My core message at today’s X event in Stockholm: Ad relevance on X is at an all-time high, and brands are taking notice as we onboard new partners every week. This year, we’ve delivered targeting for over 1,200 campaigns, representing more than $100 million in ad spend. From this broad perspective, one thing is clear: there has never been a better time to go live with your brand on X. A big thank you to @X for inviting @socialdatabase to present at this fantastic event in Stockholm, it’s been a pleasure!

🚨AUTOPILOT is NOW LIVE for ALL Advertisers on X! We are officially launching Autopilot, our AI-powered targeting tool that transforms your audience descriptions into complete, optimized targeting setups on X. Powered by X Pro Targeting algorithms and real-time insights, Autopilot takes your campaign targeting to the next level by automatically optimizing your ads to reach the most relevant audiences with unmatched precision and efficiency. Simply enter a prompt, and Autopilot instantly generates all the targeting options you need to connect with your ideal audience. It’s like having a targeting expert on demand, right within X Ads. To support advertisers of all sizes, Autopilot is FREE for accounts spending up to $1,000/month on X Ads. Our goal is to improve ad relevance across X, which is why we’re making Autopilot accessible to smaller advertisers, empowering them with the same advanced targeting tools as larger brands. Install Autopilot through our X Pro Targeting integration via the link in the replies.

One of the coolest campaigns on 𝕏! Like YouTubeTV's post and get a custom NFL game matchup based on your interactions and fandom on 𝕏.  We've made this possible through Socialdatabase's custom-built API, delivering personalized matchups using public 𝕏 data.

Brands are increasingly recognizing that the most influential people are on X. We’ve seen a rise in requests for campaigns targeting Business Decision Makers (BDMs). This month, we provided a major tech advertiser with a precisely targeted BDM audience, resulting in a $1.2 million investment in their X campaign to reach this influential group on this platform.

When Elon acquired Twitter in 2022, our partnership was hanging by a thread. We had to reintroduce our targeting product, regain the trust of the new leadership, and rebuild the partnership from scratch. The image on the left, from early 2023, captures a time when we were uncertain about our future with X. Despite our strong belief in the relevance of our product, we had no idea if X would notice this soon enough. Our focus was on enhancing Ad Relevance, making X ads more engaging for users and more valuable for advertisers, perfectly aligning with X's goals. We demonstrated performance, rebuilt our partnership with X, unlocked millions in revenue, and most importantly, made X ads more relevant to users. Today, working with X is incredible. It has the agility of a startup while being one of the largest and most impactful tech companies in the world, definitely one of the most exciting companies out there. Collaborating with the X team daily is a privilege, and we're dedicated to making X ads so relevant and interesting that even premium+ subscribers would want to turn ads back on in their feed. We have a long way to go, but every day we’re closer to making ads more interesting, entertaining, and extremely relevant to your needs. We are executing on a roadmap that will launch ad relevance products that will blow your mind. X will soon surpass any other channel in terms of ad relevance. Thank you to everyone at @X and our advertisers for your partnership!

A big thanks to Laura Pierce @Merkle for the fantastic shoutout at the B2B Marketing Expo today! B2B on 𝕏 with Pro Targeting = 🔥