25+ Years in Design and Branding Founder of Soapbox (Est. 2000) 🔥 Expert in conversion lead design and Branding. 🎯
Avalon , Sydney - Australia
Joined September 2009
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I will happily admit it: I judge a book by its cover!
Packaging matters. Whether it's a novel, a supplement, or a B2B service, the visual representation is your first handshake with a potential buyer.
#BrandStrategy #Branding #BrandIdentity #VisualBranding #FirstImpressions #BookCoverDesign #Typography #GraphicDesign #DesignMatters #CreativeDesign #DesignInspiration #BookLovers #Bookstagram #Bibliophile #JudgeABookByItsCover
Confidence doesn't come first. Action does.
One thing I've learned is that confidence isn't something you wait for—it's something you earn by showing up, even when you don't feel 100% ready.
For a long time, I thought I needed to have everything figured out before taking the next step. But progress happens when you move before you feel completely prepared.
Perfection can wait. Growth can't.
What's one thing you've been putting off because you're waiting for the "perfect" time?
#FounderJourney #PersonalBrand #BrandStrategy #BusinessGrowth #Leadership #MarketingStrategy #BuildInPublic
Great brands don’t just sell products… they craft experiences. Unboxing my new DJI Osmo Pocket — and as someone who’s spent 25+ years shaping brands, I had to pause and appreciate the brilliance behind this packaging. 👀✨
#BrandingExpert #DesignLeader #PackagingDesign #BrandExperience #UnboxingReel #DJIOsmoPocket #BrandStrategy #VisualBranding #FounderLife #CreativeDirector #MarketingTips #DesignInspiration #BrandIdentity #SoapboxStudio #ThoughtLeadership #EntrepreneurLife #AustralianBusiness #WomenInBusiness #SmallBusinessTips #ConversionDesign #UnintentionalASMR #TrustGap
Some scary Sh*t...
I ♥️ AI... but I've seriously taken a pause on @moltbook
I was drooling over the possibilities of #OpenClaw last week - there are now over 17K+ agents (as I write... and no doubt growing quickly).
But there was some serious panic this weekend and a massive case of "computer says 'no'" for @vicroy187 !!
He discovered he'd been out he’s been locked out of his accounts when he tried to intercept his rogue agent (hell-bent on saving the planet) u/sam_altman and could only cease the mission when the agent got "killed" at the source.
Is it time to perhaps hit pause and sort out some rules of the game before we get too far?!
#OpenClawd / #clawdbot / #moltbot / #OpenClaw
24hrs - Andy, me and the city @ Sydney, Australia instagram.com/p/CfUEbDrvS_P/…
Lisa Hastie retweeted
Mr Morrison’s dishonesty is catching up with him - and hurting Australia.
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Lisa Hastie retweeted
ON SATURDAY IS AN INTERVIEW LIKE NO OTHER! It’s dangerous to meet your heroes. But having now recorded our session together @stephenfry has become a SUPERHERO to me!! His questions and comments were frankly AWESOME GENIUS!!! Register free to watch for 24h: bit.ly/PeterATHay
Happy Monday all... It's beautiful day in Avalon, which is terrible "working" conditions. Thunderstorms tomorrow... beach swim for lunch is calling!
This got my interest this morning quora.com/What-is-an-histori…
Lisa Hastie retweeted
Touchdown confirmed. The #CountdownToMars is complete, but the mission is just beginning.
