Barry lit a fruit?

Nonfiction? Find a suitable publisher. Download their proposal form. Fill it in. They’ll want table of contents, sample chapter, and breakdown of target audience. Knowing an author with them doesn’t hurt . There’s not much money in it though. (10% of revenue on 2000copies?)

Guess the year...

Break the space into 6 or so panels. One key idea in each. Don’t worry about getting in every detail - it’s there to draw people in. Rather than be read line by line. you’ll be there to answer any questions. Make everything readable from 2m away.