Freelance writer, marketing strategist, tech enthusiast, singer/songwriter
Boston
Joined November 2008
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For CMOs being called "digital laggards" by the C-suite, AI is your ace in the hole. To make a quick impact, focus on AI use cases such as advertising, customer experience and content marketing.
cmswire.com/digital-marketin…
A recent piece I wrote for @contently (The Content Strategist)
Brand marketers, how are you using #video (short-form, #UGC, #livestreaming, etc.) to engage with your target audience?
contently.com/2023/02/22/how…
Gen Z is ... different. They want much more out of retial brands than just product transactions. Stay ahead of the youngsters by being social media savvy, partnering with influencers, and putting your brand values front and center. My latest on @cmswire
cmswire.com/digital-marketin…
Hey friends and music lovers ... I dropped my new album "11th Hour Arrival" last month! Give it a spin on Spotify and let me know what you think!
spoti.fi/3BQNvyD
Shane M. O'Neill retweeted
Sadly #Boston & #Cambridge have banned #LiveMusic. We haven’t! After a ❤️felt convo on their #COvid19 era careers, @randyvera does Mamas & Papas while @smoneill does #RollingStones. 👏🏻👏🏻 @joshuaacohen @pod617 #BarClosings #restaurants #musicislife #podcast open.spotify.com/episode/5Uv…
Damn good question. This is worth reading. --> Is Marketing Talent Wasted In Tech? via @forbes forbes.com/sites/kimberlywhi…
A Lesson In Long-Term Branding From Radiohead via @forbes forbes.com/sites/willburns/2…
Shane M. O'Neill retweeted
Webinar alert! Join @Nanigans and @CPCstrategy March 26th for tips on optimizing #Facebook and #Instagram ad creative to stay ahead of the competition. hubs.ly/H0h318v0
Exclusive data on how retail ad execs feel about Amazon's advertising platform.
📈 New Report: See how #retail marketers are adapting to #Amazon’s rapid rise in digital #advertising. hubs.ly/H0gtNp70
Shane M. O'Neill retweeted
👋 Say hello to the new look of Nanigans! Learn all about our fresh brand and renewed commitment to help advertisers control more and compete better. nanigans.com/2019/01/17/open…
Shane M. O'Neill retweeted
i made a prediction for the @Nanigans blog about what the digital #marketing landscape will look like in 2019 - specifically as it pertains to @netflix and @PrimeVideo. read this and other educated guesses (from @bentregoe, @RyanIsKelly and more) here: bit.ly/2PMOhTh
Shane M. O'Neill retweeted
Opinion | Marketers need to focus more holiday ad spend on the ample opportunities available in December: adweek.it/2T0bdQY
Shane M. O'Neill retweeted
Where does your company fall on the SMB ↔️ Enterprise and Performance ↔️ Branding #Facebook advertiser spectrum? hubs.ly/H0fB1KC0
Digital ad spending grew to record-breaking $49.5B in the first half of 2018, according to IAB tcrn.ch/2Pv7XQA via @techcrunch
Shane M. O'Neill retweeted
How does @Walmart’s Facebook ad creative compare to @Target’s? What about @HomeDepot and @Lowes? Our interactive snapshot offers an inside look: hubs.ly/H0fvqFv0
Interesting article by my colleague @ErikMansur about how #ecommerce disruptors such as @warbyparker are redefining the role of the brick-and-mortar store ... via @MyTotalRetail bit.ly/2ARqAFh
Shane M. O'Neill retweeted
Game marketers can learn a thing or two from retailers, who are masters at combining push notifications and ad retargeting to reach lapsed users. hubs.ly/H0fptVP0
Coming to a theater near you: Amazon? tcrn.ch/2MX0lB2 via @techcrunch --> Good piece on why Amazon potentially buying Landmark Theaters makes sense (for Amazon)
Triopoly? --> Amazon Forecast to Be No. 3 Digital Advertising Player in 2018 wsj.com/articles/amazon-fore… via @WSJ
