We combine live agents and AI to provide 24/7 intake for law firms of all sizes.
Palo Alto, CA
Joined June 2015
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Most conversations about law firm calls stop at one question: did someone pick up?
We wanted to know what happens after hello.
Our Legal Intake Report looks at 3.2 million answered calls to 4,210 US law firms.
A few things stood out:
→ 62.6% of answered calls were qualified leads under the firm's own criteria
→ 22% of calls arrive after business hours
→ The median call with a qualified lead runs about 6 minutes
That six-minute call is where a firm wins or loses the client. Our new blog series breaks the report into top findings and fixes, starting with why answering the phone is only the first step.
Read Part 1 of the series: smith.ai/blog/inside-legal-i….
ClioCon is almost upon us!
Our aim is simple: teach law firms how to run better intake that connects with their @goclio tools. Come talk shop with our team at booth #202 next week.
Plus, Monday night, we’re co-hosting a special happy hour with @blusharkdigital from 5:30–7 PM! Join us for cocktails, bites, and a chance to connect with fellow law firm leaders.
RSVP here: eventbrite.com/e/smithai-blu….
Once you register, be sure to stop by the booth and pick up your wristband!
#ClioCon #ClioCon2026
ALT Promotional image to raise awareness of Smith.ai's attendance at ClioCon. Text announces participation in ClioCon on October 26-27 in Boston, MA at Booth #202. Includes exclusive offer for ClioCon attendees and opportunity to grab a copy of Smith.ai's 2026 Legal Intake Report. A banner also invites ClioCon attendees to a special Monday night happy hour co-hosted by Smith.ai and BluShark Digital at 5:30 pm - RSVP required.
ALT A digital happy hour invitation co-hosted by Smith.ai and BluShark Digital. It invites attendees to a special happy hour on October 26, from 5:30-7 PM, with complimentary Uber to the ClioCon After Dark event. RSVP required, with wristband pickup at booth #202. RSVP via the provided link.
Our 2026 Legal Intake Report is featured in @Forbes today, in a piece on how AI voice can help small businesses, especially law firms.
We analyzed 3.2M+ inbound calls to 4,210 U.S. law firms to learn what turns callers into clients. Some highlights featured in Forbes today from our report:
→ 22% of calls arrive after hours
→ 62.6% of answered calls are qualified leads
→ Firms that book a consultation during the call convert 64% of qualified callers. Firms that don't convert 12%.
→ After hours with no way to book, that drops to 7%
As our CEO @skhanna told Forbes: "Lawyers are an example of one of the hardest, most valuable funnels in small business, but the study trend applies to any SMB business that relies on phone calls for customers — every missed call is a missed customer”
The lesson crosses industries: Answer every call, and give the caller a next step before they hang up and dial someone else.
Thank you to Ray Fernandez and @Forbes for including our research!
Read the Forbes article: forbes.com/sites/ray-fernand….
#LegalTech #AIVoice #SmallBusiness #LawFirmMarketing #LegalIntake
AI can draft a memo in seconds. It can also hand you a fabricated citation that ends up in a filing with your name on it.
As AI moves into research, drafting, intake, and more, knowing which tasks it handles well and which need closer supervision is fast becoming part of the job as an attorney.
On October 21, legal AI expert Carolyn Elefant, founder of MyShingle and the Law Office of Carolyn Elefant, will show small firm attorneys what to trust AI with, and what to check:
✔️ A simple way to decide when AI is right for a task
✔️ Which AI uses make good starting points, and which need a closer eye
✔️ How to fact-check AI output before it reaches a client or court
✔️ The few simple policies every firm using AI should have
Register now: us02web.zoom.us/webinar/regi….
ALT Image promoting a "Masters Series" webinar by smith.ai titled "Using AI in Small Firms: What to Trust & What to Check." It is scheduled for Wednesday, October 21st at 2 PM (ET). The guest speaker is Carolyn Elefant from MyShingle, Law Office of Carolyn Elefant, and the host is Maddy Martin from Smith.ai. There are portraits of Carolyn Elefant and Maddy Martin.
We're headed to ClioCon in Boston!
Come find us at booth #202 to chat about your firm's growth goals and check out the special surprises we'll have.
Who else is going?
#ClioCon #ClioCon2026
ALT The image is a promotional flyer for ClioCon featuring logos of smith.ai and ClioCon. It includes an abstract illustration of a head with speech lines. The text invites attendees to visit booth #202 in Boston, MA, on October 26-27, to learn about end-to-end intake sync with Clio and an exclusive ClioCon offer.
A caller who has to wait for a callback has time to call the next law firm on their list.
Our Lawmatics integration just got an upgrade:
→ Easily connect and configure your Lawmatics integration from the Smith.ai dashboard in a few minutes
→ Consultations booked on your Lawmatics calendar, live during the call
→ After the call, caller details are matched and a call summary is logged into your Lawmatics CRM
Full breakdown in our blog post: smith.ai/blog/lawmatics-smit….
ALT The image features the logos of Lawmatics and smith.ai on an orange background. Below the logos, the text reads "Lawmatics Scheduling + CRM, Integration Upgrade." There is a button labeled "Integration.
Tomorrow, we're making the case that legal intake and sales go hand in hand.
Join Suresh Khanna, our new CEO, and Maddy Martin, GM of Legal, as they investigate why many qualified leads never become signed clients, backed by Smith.ai's new intake report on 3.25 million legal calls.
You'll learn:
→ Where most law firms are actually losing potential clients
→ Smith.ai's solutions to the legal intake gap (with live demos!)
→ The intake engine firms are leveraging to convert more of the leads they already have
Plus, score your firm's intake and identify gaps live, then stick around for Q&A with the CEO!
Can't make it? Register anyway, and you'll get the full intake report to download.
Save your spot today: us02web.zoom.us/webinar/regi….
ALT A webinar poster titled "Sales isn't a Dirty Word: How to Convert More Callers to Clients," presented by Smith.ai. The event is scheduled for Thursday, October 8, at 2:00 PM ET, with a duration of 45 minutes. Featured speakers are Suresh Khanna, CEO at Smith.ai, and Maddy Martin, GM, Legal at Smith.ai, with their photos displayed. They will discuss legal intake gaps identified by data in the new Smith.ai Legal Intake Report, plus uncover how firms can convert more leads.
25 free calls a month. Full product quality from the first call. Live in under 15 minutes.
That's what you get on our AI Receptionist Free plan, and it's not a watered-down trial.
Most firms don't have an IT team or weeks to spare for AI setup. With us, you don't need either:
→ Your dedicated number is active the moment you sign up
→ Add your FAQs, intake questions, and booking link in minutes
→ Run test calls and fine-tune before you go live
→ Our Live Agent Network is there anytime a caller needs a human
Need more than 25 calls? Upgrade in a few clicks and keep building on your setup.
Start free today! Full breakdown: smith.ai/blog/smith-ai-free-….
Before you paste a client email into ChatGPT, do you know where it goes or whether it trains the model?
On October 14, legal AI expert Carolyn Elefant, founder of MyShingle and the Law Office of Carolyn Elefant, will show lawyers what to check first.
You’ll learn:
→ The questions to ask any AI vendor before trusting it with client data
→ The account settings to check before you use AI for client work
→ What client information you can share with AI, and what to hold back
→ What your ethical duties require when you or your team use AI
Register now: us02web.zoom.us/webinar/regi….
"Sales" has long been a dirty word to law firms. But legal intake IS sales.
Join Suresh Khanna, our new CEO, and Maddy Martin, GM of Legal, to investigate why so many qualified leads never become signed clients, backed by Smith.ai's new intake report on 3.25 million legal calls.
This will be the most direct look yet at where the legal industry's intake funnel actually breaks.
You'll learn:
→ Where most law firms are actually losing potential clients
→ Smith.ai’s solutions to the legal intake gap (with live demos!)
→ The intake engine firms are leveraging to convert more of the leads they already have
Plus, stick around for live Q&A with the CEO!
Register now: us02web.zoom.us/webinar/regi….
"I've got somebody to answer the phones now, but it still makes sense for me to keep Smith.ai and my receptionist as part of my team."
Tom Zeni hired front desk staff and still kept our AI Receptionist.
According to Tom, the AI Receptionist from Smith.ai became a true part of his team. He didn't use it to outsource intake until he could afford not to. Tom built Smith.ai into his firm's routing flow instead.
Here's how calls flow at his practice:
Callers hit a simple IVR menu, and potential clients press through to the AI Receptionist to be qualified and scheduled directly on Tom's calendar. The AI Receptionist then syncs intake details into his practice management software.
By the time Tom sees the appointment, it's on his calendar and ready for next steps.
Existing clients, court clerks, and deputies take a different path and go straight to Tom's in-house team.
Tom uses Smith.ai's intake infrastructure to supplement his team, turning his front office into a true engine.
Hear more about his success: youtu.be/bDbhWzUp6dQ.
"Being chosen is the real value. Not just being found." — Gyi Tsakalakis
In a recent Masters webinar, Gyi (President & Co-Founder, AttorneySync) joined us to discuss the way AI is changing the legal marketing landscape. Today, ranking ensures your law firm is visible. It doesn't mean your firm gets considered or hired.
If potential clients can't see your firm's differentiators in AI overviews, you're losing leads to competitors. It's not just about showing up in results anymore. It's how you show up.
For more insights from this session, watch the full recording: youtu.be/yjMiMLAkugY.
You can now train, test, and launch your AI Receptionist for free! 25 calls a month, free forever, with full product quality from day one.
✅ Never miss a lead, 24/7
✅ Connect to your existing CRM & scheduling tools
✅ Tailor your AI + human mix
We're making it easier for you to train your own AI Receptionist.
Don't just take our word for it. Get started for free today and supercharge your intake.
Full details in our blog, linked in bio.
#SmithAI #AIReceptionist #LawFirmGrowth #ClientIntake #LegalTech #AIforLawFirms
800+ court orders and local rules on AI in litigation. 1,800+ documented cases involving AI hallucinations in court filings.
The rules are being written right now, and litigators who don't know them are already behind.
That's the exact gap the Be the Bellwether AI Litigator event is built to close. It's a virtual, 1.5-day summit where attorneys can attend and learn how to become the litigator other attorneys call as AI transforms the litigation landscape.
You'll walk away with a clear read on how courts are ruling on AI-related filings, disclosure, and privilege, real litigator workflows you can actually use, and a resource kit built for what comes next in your practice.
Use code SMITHAIFIFTEEN for 15% off registration! Register today, tickets are going fast! Link in bio.
Our next Masters webinar is almost here! Tanner Jones, Vice President of Business Development at Consultwebs, will join to break down why video is a powerful asset your firm should be leveraging in your digital marketing strategy.
You'll learn:
✅ Why video is your strongest tool for building an unforgettable legal brand
✅ How video content directly impacts your visibility in AI platforms
✅ Actionable strategies to scale your video reach
Can't make it live? Register anyway — we'll send the recording. 🔗 in bio!
AI isn't reading your website to decide if you're trustworthy. It's reading everywhere else, too.
In our latest Masters session, Steve Ryan and Sam Kessenich of RYTECH explained why: when someone asks ChatGPT, Gemini, or Google AI Overviews for a law firm recommendation, those tools scan forums, social posts, reviews, and public mentions, not just your homepage, to decide if your firm is worth citing.
That's the real shift from SEO to GEO, and it's one a lot of firms are missing.
The full session covered the six components of AI visibility and a 90-day roadmap to help your firm get found, trusted, and cited by AI search.
Catch the full replay on our YouTube — Masters playlist linked in bio!
Want more sessions like this? Head to our website to stay tuned for our next Masters webinar.
"Smith.ai does a very professional job and represents our firm well."
Jean Porcello-Giusto has run Porcello Law Offices, a family law firm in Salem, MA, for over three decades on responsiveness. But new clients kept calling after hours, on weekends, over holidays — right outside the team's availability.
Every one of those calls was a potential client at risk of going to voicemail.
Smith.ai picked up where the team left off, conducting family-law-tailored intake, qualification, and conflict checks, and sending real-time notifications to ensure nothing slipped through.
The payoff? 12 new cases in the first few months alone.
Read Jean's full story, linked in bio!
Law firms lose leads while callers wait for a callback to book a consultation.
A caller answers a few questions and is told someone will follow up. While they wait, they keep calling other firms, and you won't find out you lost that lead until the callback goes to voicemail.
Our upgraded Acuity Scheduling integration changes that. Our AI Receptionist can book consultations directly onto your connected calendar link, live during the call.
✓ Qualify the caller
✓ Book the consultation, live
✓ Show up ready, details already in hand
Full breakdown in our blog, linked in bio.
Video: the powerful legal marketing tool most firms still aren't leveraging.
In our next Masters webinar, Tanner Jones, Vice President of Business Development at Consultwebs, will join us to uncover the role video plays in digital marketing for law firms and how to use it to establish a strong brand.
You'll learn:
✅ Why video is your strongest tool for building an unforgettable legal brand
✅ How video content directly impacts your visibility in AI platforms
✅ Actionable strategies to scale your video reach
Want your firm in front of millions of prospective clients? Register now. 🔗 in bio!
