Most orgs are rolling out AI tools right now. Few are asking what those tools actually run on.
The context layer already exists in your org. It lives in someone's head. It has no owner, no backup, and no plan for when that person stops.
#DesignSystems #AITools #BrandDesign
New article on why context is the new brand asset.
alykoudi.substack.com/p/cont…
#CreativeSystems #DesignThinking
Every org rolling out AI tools is about to discover they have no idea who owns the knowledge those tools run on. This is the question nobody's asking yet. #ai #systems #automation #brand_governance
open.substack.com/pub/alykou…
If AI agents want to work like humans they should come to the office, too. No remote workers, sorry.
The Super Bowl ads by @AnthropicAI are chef's kiss
youtube.com/watch?v=FBSam25u…
Handoff is where design quality quietly erodes.
The best teams are replacing handoff with a handshake:
Designers shipping, fixing, and owning the final result.
Design engineering isn’t a trend.
It’s a structural correction.
Full piece ↓
open.substack.com/pub/alykou…
Every Friday: "Can we see the final version?"
Storyboards day 1. Final render days away.
I fought this battle for years as a motion designer.
Then AI arrived and everyone learned what we knew:
The iteration tax always existed. AI just made it visible.
🧵👇
The people getting great AI results aren't the ones with secret prompts.
They're the ones who already knew how to:
Break work into stages
Validate before executing
Make cheap mistakes first
Build structure before polish
Skills from working with people.
If you know how to storyboard, you already know how to prompt.
The loom changed. Your skills didn't.
Full story: alykoudi.substack.com/p/why-…
#MotionDesign #AIWorkflow #CreativeProcess #SystemsThinking
The screen you see shouldn’t be the same screen I see.
AI is turning interfaces from "static tools" into "evolving partners." The era of Generative UI is here. 🧵👇
open.substack.com/pub/alykou…
Static interfaces assume everyone is the same. Adaptive interfaces know they aren't. 🧠
We are witnessing the end of the "average user" and the rise of AI-aware systems that adapt to you in real-time.
Full story on Substack: open.substack.com/pub/alykou…
#UX #AI #SystemsThinking
We design interfaces as if there’s one “optimal” version for everyone. But people aren’t averages.
AI doesn’t have to design for users.
It can help systems adapt with them, using the same design foundation, expressed differently.
Wrote about this here ↓
open.substack.com/pub/alykou…