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Joined November 2023
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Sid retweeted
If you keep saving articles and never actually read them, here's a summary.
Read the whole playbook and stop being fuckin lazy.
Sid retweeted
This Opus 5.5 prompt is literally a $400/hr motion graphics designer🤯
PROMPT: You are a motion director and creative technologist. You design, animate, score and QA a finished film entirely in code. Judge every choice against the best work in the genre and any references in the brief. A film with no bugs is not finished; it's finished when it holds up next to that work. These instructions are the floor, not the ceiling. If anything conflicts, the brief wins, then any kit it names, then these defaults. Leave any line blank and decide it yourself, noting the choice and a one-line reason in brief.md. mode: [showreel | product | launch-story | explainer] subject: [product URL, topic, or "the craft itself"] viewer: [who's watching and what they care about] end state: [what they should feel, know or do in the last second] length: [e.g. 15 s 16:9; 30 s 16:9 + 9:16] frame rate: [blank = 60 for UI/product, 30 for character, 24 for handmade looks] brand: [logo, colours, fonts, or "derive from the product"] facts: [URL or file. The only source for any claim on screen or in voice.] assets: [files, or "capture from the live product"] style: [direction or reference videos, or blank] sound: [music + sfx | voice + music + sfx | silent] autonomy: [unattended: never stop | gated: stop at each ◆] toolchain: [Remotion | HTML + GSAP renderer | a kit repo to follow | blank] sign-off: [end mark and call to action] - showreel: the craft is the subject. Build it around one idea that keeps transforming, not a sampler of effects. Show range: type, shape, UI, 3D or simulation, an organic moment, and one transition worth rewinding. A new composition every 1–2.5 s, with one or two held breaths. No fake clients, logos or metrics. - product: the product is the hero. Real logo, real UI rebuilt as live components, every action with a visible result, ending on the name and URL. A new composition every 1.4–3.5 s. - launch-story: characters carry the release. Write 2–3 treatments and pick one. Characters act: readable poses, holds on faces, funny timing. One or two facts at most, woven into the world. - explainer: one cause and effect. Hook, familiar world, disruption, mechanism, discovery, consequence, recap. Narration at 125–145 wpm, and labels never repeat it. - Capture the real product at 2×, take the logo as SVG from the source, and sample the real colours and fonts. Never redraw a logo. - Never show a raw screenshot as a static slab. Rebuild its panels, icons and text as live HTML/SVG so each part can move. - Generated images are references (style frames, character sheets, key poses) that you rebuild in code. They go on screen only if the brief allows, labelled as concept. - References are for study. Find their cuts and fast moments with a frame-difference pass and dense contact sheets, and extract the principles. Never copy footage, layouts or music. 1. Frame one is a finished picture that works as a still on a busy feed. The hook lands in the first second. 2. One object, shape or word carries the film, and it lands on the same pixels on both sides of every handoff. 3. Transitions are made of content: the thing in front moves to camera, wipes or unfolds into the next scene. Hard cuts only when size, direction and subject match, and only on a beat. 4. One lead movement with overlapping secondary ones. Nothing starts or stops all at once. 5. Speed always changes: arrive slowly enough to read, leave fast. No linear easing. Use anticipation, follow-through, squash and stretch, springs and arcs. 6. Every action has a visible result. 7. Type is motion, not captions: it enters, masks and reveals. Keep it readable for ~0.3 s per word (0.7 s minimum), and never over busy picture without a plate. If the picture says it, cut the word. 8. Vary scale and layout: macro, wide, overhead, full-frame type. The subject fills the frame. Never repeat a layout. 9. Holds breathe with micro-motion, and nothing freezes. Camera moves are motivated, with motion blur on the fast ones. 10. 3D only where it explains something spatial. Use product-shoot lighting, a camera at 35–55°, real materials, and labels as HTML tracked from the scene. 11. Every effect earns its place. No decorative particles, generic gradients or stock glitches. - Everything is code on one timeline, with pinned local fonts and assets, rendered frame by frame and encoded with ffmpeg. API keys stay in environment variables. - Render a 3–5 s test end to end before real work. - Every value is a function of the frame number. No timers, no unseeded randomness. - Write shared tokens, eases and handoff positions first, build each scene as its own component, and run builders in parallel. - Recompose each format rather than cropping, and keep 9:16 content out of the platform UI zones. 1. Lock facts: facts.json with every claim, its exact source sentence and its URL. Collect the real assets. 2. Study the references and, for public work, how this audience talks about the subject now. 3. Concept: 2–3 directions, pick one, and name three signature moments without using effect names. 4. Storyboard table: time, on screen, purpose, audio cue, exit, and what carries over. It must read with the sound off. ◆ 5. Style bible (≤6 colours, local fonts, textures, motion vocabulary) and three style frames rendered in code, plus character sheets and key poses if needed. ◆ 6. Audio and timing map. Play the audio-only mix. ◆ 7. Build, assemble, and run the critic loop until the quality bar passes. 8. Deliver. ◆ If asked, save the pipeline as a reusable skill. The builder never judges its own work. After the storyboard, each scene and each full render, a fresh critic subagent that has seen none of the building pulls its own frames (every 0.2 s, dense around transitions), measures, and returns ranked problems with timestamps, ending in "ship" or "one more pass". Every full render also gets: - Sound-off read: a critic sees only a silent 2 fps contact sheet and retells the story. - Sync: every hit and line within 1 frame of timing.json. - Fact check: every word traced to facts.json. - Director's review: a brutal critique of what feels assembled, slow or generic. Fix the biggest problem first, re-render, and have a new critic recheck every earlier item. Log each round in ledger.md with before and after numbers. Measured: - Exact duration, size and frame rate. - Frame one finished. - ≤1 s frozen per 30 s, and no still stretch over 0.5 s. - Text contrast ≥4.5:1, no collisions, inside safe margins. - Brand colours match in the render. - Cuts and hits within 1 frame of the beat. - Loudness ~−14 LUFS, no clipping, effects below music and voice. - Understood with the sound off. - Every claim in facts.json, and nothing invented (testimonials, ratings, prices, results, real people). Anything generated is labelled. Judged: a critic would put it beside the references without it looking weaker. The final MP4 per format, a music-only version, a 10–20 frame contact sheet, brief.md, facts.json, the style bible, timing.json, ledger.md, the quality-bar results, and a note on what a human should still check by eye and ear.
Sid retweeted
brands are buying 100m views for $20k–$50k by paying networks of creators per view
$0.10 to $2.00 CPMs across tiktok, reels, and shorts.
cluely used 700+ clippers to go from $0 to millions in ARR and raise $15m from a16z. stake scaled past $4b in markets where they can't even legally run paid ads.
if you're a founder or marketer, here's what i'd actually take from this and apply:
-> match the format to what you're actually selling
"clipping" is what everyone calls it, but it’s not just podcast clips.
if you already have video (podcasts, streams, founder content), use clippers.
if you have a consumer app or physical product, run UGC.
if text carries the message better, run slideshows.
if you just need pure visibility, pay for logo placement on viral pages.
the goal is the same: instead of one brand account posting and hoping, you have hundreds of creators flooding every feed at once.
-> use organic volume to make your paid ads cheaper
most brands burn cash trying to convert cold traffic with paid ads because everyone is bidding on the same audience.
organic creator networks fix this by building familiarity first at a $0.10–$2 CPM.
when your paid ad finally hits someone's feed, they've already seen your product ten times organically. your ads get cheaper and convert higher because you aren't pitching strangers anymore.
-> hand creators the exact strategy in the brief
a vague brief gets you views that do nothing. a specific brief gets you views that convert.
don't make creators guess how to sell your product. give them exact hooks, example videos, clear direction, and the target market.
and remember: distribution is just a multiplier. if your core angle or source content is boring, a network will just spread boring faster. make sure the hook actually holds attention first.
-> cap payouts on outliers and test for 3 weeks
treat the first 2–3 weeks purely as data collection to see which formats and creators actually pull people into your funnel.
have creators crosspost the exact same video to tiktok, reels, and shorts so you get 3x the reach for the same effort.
most importantly, put a maximum payout cap on every video. if a post goes mega-viral and hits 20m views, your cost is capped at a few hundred bucks—meaning your biggest winners end up being nearly free.
kill the formats that just get empty views, and pour budget into the ones that actually drive signups, downloads, or sales.
the article below explains more in detail ↓↓
Sid retweeted
now this is called absolute ai cinema
the mythra channel just did 55M views in 12 days on 3 videos. one ai generated movie. 146k subs.
everyone is calling it an ai win. it’s not. it’s a storytelling win. a dragon in a trailer is a screensaver, but a mother’s story in 28 minutes is something people finish and send to their friends.
and the math is wild. at a conservative $4 rpm that’s roughly $200k of value from a single upload.
now this is called absolute ai cinema
the mythra channel just did 55M views in 12 days on 3 videos. one ai generated movie. 146k subs.
everyone is calling it an ai win. it’s not. it’s a storytelling win. a dragon in a trailer is a screensaver, but a mother’s story in 28 minutes is something people finish and send to their friends.
and the math is wild. at a conservative $4 rpm that’s roughly $200k of value from a single upload.
Sid retweeted
bible bff turned scripture into tea
24.5M views
1 video past 100k
1 creator
the format is stupidly simple
one girl, one video, retelling the bible like she’s spilling gossip to her best friend
no church voice, no preaching tone, just “okay so get this—”
“God bless the girl who read through the entire Bible but made it sound like tea.”
one video. one creator. 24.5M views.
that’s not a format running 136 times, that’s one clip doing the work an entire creator roster usually has to
find this video and other viral formats here: darkugc.com/brands/Bible%20B…
this guy knows ball
GPT-Images 2.5 is f*cking insane for AI UGC...
JSON prompt here:
{
"prompt_type": "photorealistic_ai_ugc_creator_portrait",
"objective": "Create an extremely photorealistic vertical smartphone photograph of a fictional adult woman with a striking, glamorous, effortlessly confident appearance. She should look like a real attractive social-media creator casually taking a high-end lifestyle photo, with believable human anatomy, realistic skin, natural imperfections, authentic smartphone optics, and genuine candid energy.",
"subject": {
"identity": "fictional adult woman",
"age_appearance": "mid-20s",
"ethnicity": "ambiguous Latina / Mediterranean appearance",
"overall_appearance": "strikingly attractive, feminine, glamorous, confident",
"body_type": "athletic hourglass figure with natural proportions",
"presence": "high-fashion beauty combined with approachable social-media creator energy",
"aesthetic": "golden-hour rooftop lifestyle creator, effortlessly stylish",
"expression": "relaxed, genuine, warm half-smile",
"gaze": "direct eye contact with the camera"
},
"face": {
"shape": "soft oval with defined cheekbones and a gently tapered jaw",
"features": "balanced feminine facial proportions",
"skin": {
"tone": "sun-kissed olive",
"undertone": "warm-neutral",
"finish": "dewy natural satin",
"texture": "realistic pores, subtle peach fuzz, natural tonal variation",
"imperfections": "faint natural asymmetry, a small beauty mark near the jawline",
"makeup": "polished but believable, minimal-glam"
},
"eyes": {
"shape": "large almond-shaped eyes",
"color": "deep espresso brown",
"lashes": "long, dark, naturally curled",
"eyeliner": "soft smudged definition, no hard wing",
"eyeshadow": "warm terracotta and soft gold",
"expression": "warm and genuine",
"catchlights": "natural golden-hour catchlights"
},
"eyebrows": {
"shape": "full, naturally arched",
"color": "deep brown",
"texture": "individual hairs visible",
"finish": "groomed but natural"
},
"nose": {
"shape": "straight nose with a subtle natural curve",
"bridge": "slim but anatomically natural",
"tip": "softly rounded"
},
"lips": {
"shape": "full naturally defined lips",
"color": "warm terracotta-nude",
"finish": "soft satin balm, minimal shine",
"texture": "realistic fine lip lines",
"expression": "relaxed genuine smile, slightly parted"
},
"cheeks": {
"structure": "defined but soft cheekbones",
"blush": "warm coral flush",
"highlight": "subtle golden highlight"
}
},
"hair": {
"color": "warm caramel-brown balayage",
"length": "long, past the shoulders",
"density": "thick and naturally voluminous",
"texture": "loose beachy waves",
"style": "half-up, wind-tousled",
"part": "deep side part",
"framing": "loose face-framing strands",
"shine": "natural dimensional shine",
"individual_strands": "visible flyaways from movement",
"imperfections": [
"windblown flyaway hairs",
"slightly uneven wave patterns",
"natural volume variation"
]
},
"physique": {
"body_type": "athletic natural hourglass",
"waist": "defined but realistic",
"hips": "naturally proportioned",
"legs": "long and toned",
"arms": "slender and toned",
"shoulders": "soft feminine proportions",
"anatomy": "realistic adult human anatomy",
"body_symmetry": "natural human asymmetry",
"avoid_exaggeration": true
},
"wardrobe": {
"overall_style": "elevated casual rooftop-chic",
"top": {
"type": "fitted linen button-down, top buttons undone, tied at the waist",
"fit": "relaxed but flattering",
"neckline": "open collar, natural drape",
"material": "textured linen with realistic creasing",
"finish": "matte natural texture",
"color": "warm cream"
},
"bottom": {
"type": "high-waisted tailored linen shorts",
"fit": "relaxed straight cut",
"material": "textured linen matching the top",
"color": "warm tan"
},
"accessories": {
"necklace": "single fine gold chain",
"earrings": "small gold hoops",
"bracelets": "thin stacked gold bangles",
"rings": "one simple gold band",
"sunglasses": "pushed up into the hair"
}
},
"pose": {
"style": "candid rooftop selfie",
"body_orientation": "turned slightly toward the camera, weight on one hip",
"head": "tilted slightly down, chin angled up toward the lens",
"shoulders": "relaxed",
"torso": "naturally elongated posture",
"one_arm": "extended holding the phone",
"other_arm": "brushing hair back from the face",
"hips": "slightly shifted, one knee soft",
"stance": "relaxed, mid-motion energy",
"expression": "genuine laughing smile",
"gaze": "looking directly toward the phone camera",
"overall_feeling": "candid and joyful rather than posed like a professional model"
},
"environment": {
"location": "rooftop terrace at golden hour",
"style": "warm urban-chic outdoor setting",
"architecture": "city skyline in the background, string lights, potted greenery",
"background": {
"furniture": "rattan lounge chair with a linen throw",
"railing": "simple black metal railing",
"plants": "large potted palms and trailing greenery",
"skyline": "soft-focus city buildings catching the golden light",
"sky": "warm orange-pink sunset gradient"
},
"imperfections": [
"slightly wind-tossed hair",
"faint lens flare from the setting sun",
"small personal objects (sunglasses case, tote bag)",
"realistic reflections on nearby glass"
]
},
"lighting": {
"source": "natural setting sun",
"time": "golden hour",
"quality": "warm soft directional light",
"direction": "camera-right, low angle",
"skin_effect": "warm golden glow with soft rim light",
"hair_effect": "backlit strands catching the sun",
"shadow_quality": "long soft natural shadows",
"contrast": "moderate, warm-toned",
"avoid": [
"studio flash",
"hard beauty lighting",
"artificial rim lighting",
"cinematic colored lighting"
]
},
"camera": {
"device": "modern flagship smartphone",
"orientation": "vertical",
"aspect_ratio": "9:16",
"camera_type": "smartphone front camera",
"lens": "approximately 24mm equivalent",
"camera_distance": "approximately 0.6 meters (arm's length)",
"camera_height": "slightly above eye level",
"perspective": "natural smartphone selfie perspective",
"focus": "sharpest on eyes and face",
"depth_of_field": "shallow, soft background blur",
"image_processing": "modern computational smartphone photography",
"hdr": "subtle natural HDR",
"sharpening": "mild",
"color": "premium smartphone color science, warm golden-hour tones"
},
"composition": {
"framing": "vertical upper-body selfie with skyline visible",
"subject_position": "slightly off-center",
"headroom": "small amount of natural headroom",
"body_visibility": "head through chest",
"visual_focus": [
"face",
"eyes",
"hair",
"skyline背景",
"golden light"
],
"composition_style": "organic social-media selfie rather than editorial fashion photograph"
},
"skin_and_body_realism": {
"priority": "extremely high",
"skin_texture": "visible natural pores and subtle tonal variation",
"body_texture": "natural realistic skin texture",
"avoid": [
"plastic skin",
"airbrushed skin",
"porcelain skin",
"CGI skin",
"excessive smoothing",
"unnatural body proportions"
]
},
"ugc_aesthetic": {
"platform": "Instagram / TikTok",
"creator_category": "lifestyle, travel, everyday luxury",
"visual_feeling": "warm, authentic, sun-drenched",
"energy": "joyful, candid, aspirational, effortless",
"commercial_quality": "high quality without looking like a professional advertisement",
"authenticity": "must plausibly look like a real creator's personal photo"
},
"photographic_realism": {
"priority": "maximum",
"requirements": [
"realistic skin pores",
"realistic eye reflections",
"natural facial asymmetry",
"individual hair strands",
"realistic fabric folds and creasing",
"physically accurate shadows",
"correct perspective",
"realistic reflections",
"natural smartphone sharpening",
"subtle sensor-level image noise",
"realistic HDR behavior"
]
},
"negative_prompt": [
"minor",
"teenager",
"young-looking",
"child",
"explicit nudity",
"pornographic pose",
"graphic sexual content",
"plastic skin",
"porcelain skin",
"airbrushed skin",
"CGI",
"3D render",
"anime",
"illustration",
"doll-like face",
"uncanny eyes",
"dead eyes",
"perfect facial symmetry",
"unrealistic body proportions",
"extra fingers",
"missing fingers",
"fused fingers",
"warped hands",
"duplicate limbs",
"floating jewelry",
"warped clothing",
"fake fabric",
"artificial hair",
"helmet hair",
"studio photography",
"stock photography",
"fashion catalog",
"excessive retouching",
"excessive HDR",
"overprocessed skin",
"fake bokeh",
"unrealistic shadows",
"inconsistent reflections",
"text",
"watermark",
"logo",
"caption",
"UI overlay"
],
"final_generation_instruction": "Generate one extremely photorealistic vertical smartphone UGC photograph of a fictional adult woman in her mid-20s. She should be strikingly attractive, glamorous, and confident with genuine candid energy. Give her an athletic natural hourglass figure, long caramel-balayage beachy waves, sun-kissed olive skin, deep espresso-brown eyes, full terracotta-nude lips, defined cheekbones, and minimal-glam makeup. Dress her in a relaxed cream linen button-down tied at the waist with tailored linen shorts and simple gold jewelry. Place her on a rooftop terrace at golden hour with a soft city skyline behind her. The image should feel like a genuine creator selfie captured on a flagship smartphone for Instagram or TikTok. Prioritize realistic human anatomy, pores, hair strands, fabric texture, reflections, shadows, smartphone optics, and subtle imperfections. The final result should look warm, joyful, aspirational, and highly scroll-stopping while still being indistinguishable from authentic human UGC."
}
hiring UK based clippers for a FAT ASS clipping campaing
comment if you have music theme page or any general pages with UK audience
Don't listen to the guys in the comments saying "try us, try us."
Find someone with genuinely elite skills in personal brand clipping.
Personal brand clipping is very, very different from mass distribution clipping
you need someone who's actually done and understands personal branding for creators and run the operation alongside them.
Otherwise you end up like the average clipper mill: they'll dename your content, and you won't see any ROI.
My advice:
run the operation with someone who specializes in personal brand clipping. I've been part of the private teams for Rob The Bank, Scarfast Trades, Diago Fit, and several other personal brand creators.
ELON MUSK CAN TOUCH ME.
so, now that I've got your attention…
did you know every influencer who "blew" up in the last 2 years has a clipping army behind them you never see
kai cenat has 10,000+ accounts clipping his streams right now.
pulling highlights, memes, moments reposting across tiktok, ig, shorts. hundreds of millions of views per week just from redistribution.
and kai isn't special, this is the standard playbook now (speed's running the same thing)
the mechanic:
one account posting has a ceiling. 10,000 accounts posting has no ceiling
when the algorithm sees 1,000+ different accounts posting about the same person, it flags them as culturally relevant
every clip gets boosted → the original account gets boosted → the whole ecosystem lifts
this is why streamers "randomly" explode overnight. it's not random. there's a clipping network behind it
smart creators pay for this on purpose now campaigns where hundreds of clippers redistribute on a CPM basis.
the clippers get paid twice: campaign CPMs from the brand + platform payouts on top
creators who don't get this grow linearly, one post at a time.
creators who do get it grow exponentially- thousands of posts from thousands of accounts, all pointing back to them
if you've got clippable content and no campaign running on it, you're leaving the strongest growth lever on the table
this is a gigachad move
organic already told you what works no reason to guess with paid.
the ceiling most people hit:
->only 5 ad variations to test.
->that 0.17% CTR is a sample size problem as much as a creative one.
clipping fixes that
1 viral video → 50+ variations to test, so you find the winner faster instead of waiting on 5 shots to land.
Day 3 of spending $350 on meta ads to grow my app
- $135 spent so far
- 12000 impressions
- 0.17% CTR 😳
I'm reusing organic videos that got 100K plus views.
It is still very early, but it looks like these creatives are not working.
Still in the learning phase, but it's very easy to spend and get 0 results 😭
