BeReal sold for $500,000,000. I think I can beat that. Not because I’m a Harvard dropout. Not because I’m a wildly successful ex-consumer founder. But because for the last 10 months, I’ve been taking one huge bet: People want to see more of their actual friends online again. Instagram and TikTok have become slaves to the algorithm. You open them to see people you know, and instead you get fed strangers, creators, brands, ads, and whatever the machine thinks will keep you scrolling. That shift built massive businesses. But it also stripped away what social media originally was: A way to stay close to friends, family, and people you actually care about. A lot of people have noticed this and said things like: “The next billion-dollar consumer app will bring back chronological feeds focused on friends.” But I think that misses the point. People don’t just want a different feed. They want a reason to come back to their friends every day. BeReal was category-defining. It proved that people wanted something less polished, less performative, and more real. But it also became stale. The novelty wore off because the core loop was too thin. It created a moment, but not a durable daily ritual. That’s the bet we’re making with Vlogit. Every day, one person in your friend group gets picked to vlog their day. Not for clout. Not for strangers. Not for the algorithm. For their friends. Over the last 10 months, I’ve been building @officialvlogit and posting the journey on Instagram and TikTok. That alone has grown to 260k+ followers and 63k people on our waitlist. Then we launched. In the first two weeks, 30k+ people signed up, and we’ve hit 16k DAUs. But the thing that matters most is what users keep telling us: They feel more connected to their friends. They’re keeping up with people they usually don’t talk to. They’re opening the app because they actually care who posted. We’re still early. There’s a lot to figure out. Retention, group dynamics, creation friction, keeping it fresh, all of it matters. But I’m more convinced than ever that the next big consumer social app won’t be built around more content. It’ll be built around more connection. And I think Vlogit can be that. I’m spending the next few weeks attacking this behavior shift as hard as possible: Refining the product, learning what brings people back to their friends, and building toward what I believe is the next category-defining wave in consumer social. If you’re obsessed with consumer social, friend networks, or building products people actually come back to because they care: I’d love to talk. DM’s are open!

introducing: Vlogit. Every day, one person in your friend group is picked to vlog their day. After: - 63,000 people joined the waitlist - 2500 beta users - 10 months of grinding I’m happy to announce that @officialvlogit is live on the app store! vlogit.app/download – at San Francisco, CA