If you needed 50 new ads next month, would you actually be testing 50 different strategic bets... or just 50 variations of the same thing? 👀 Because producing more creative doesn't automatically mean you're learning more from it. And that's one of the conversations I'm bringing to TikTok's NYC office next week! If you're in the city... checkout the event details below. 🥳

And one day, if you’re lucky enough, you’ll end up working with the love of your life not once, not twice, but yet another time (truthfully, I’ve lost count). 😂 Nearly 8 years ago, Shane Murphy and I met as direct response video editors at Mutesix in Culver City, California. Fast forward to today, and we’re joining ContentJet as Head of Performance Creative and Head of Digital Technology… yes, you heard that correctly! We are leading our own parts of the business, TOGETHER. 🥹 And to think it all started with me asking the internet to help me find my fiancé’s “better half” in business. 💀 Within minutes, the video went viral and the internet ironically reminded me that we’ve always complemented each other in business too. Apparently the algorithm gods decided they owed us one, because the Reel was served to the ContentJet team, they watched it, and made the first move. (Cassandra Kranjec, you rock! 😉) So how will this marketing + machine learning duo work together in partnership with ContentJet? 👀✨🤝 The challenge with scaling paid media isn’t just spending more, it’s building a creative engine that can keep producing enough of the right ideas, tests and iterations to support that spend without sacrificing quality. My job is bringing a decade of tested performance creative strategy to ContentJet, shaped across thousands of accounts in nearly every vertical you can imagine, hundreds of millions in ad spend and billions in revenue, then turning that experience into the systems, testing plans and strategy our team uses to scale clients without sacrificing quality for volume. Meanwhile, Shane is personally building the technology underneath all of it, creating the systems, infrastructure and machine learning capabilities that allow our creative engine to keep up as the volume scales. 🤖 Eight years ago, we didn’t know it, but we were just getting started. Now we get to build what comes next, side by side, once again. @shinyobjectz_ #ContentJet