Wishing two-time heavyweight world champion Daniel Dubois all the best as he steps back into the ring tomorrow for his rematch with Fabio Wardley. The demands of a fight camp don't end when training does. During the previous camp, Daniel made Shiftwave part of his daily routine, using it before bed to help wind down after intense training sessions. It's a privilege to hear how Shiftwave has supported moments like these. Good luck tomorrow, @DynamiteDubois . We're cheering you on! #DanielDubois #Shiftwave #HeavyweightBoxing #Recovery #NervousSystemRegulation

There’s always something else to do. Another commitment. Another deadline. Another person who needs your attention. Make sure you leave a little room for yourself, too. #WorldMentalHealthDay

Sometimes the most noticeable shift is how quiet everything becomes. No noise to work through. No need to force focus. Just a clear mind and a moment to be fully where you are. For this athlete, it was something he could imagine at either end of the day — before everything starts, or when it’s time to switch off. A moment with Shiftwave at ProActive Sports Performance (@proactivesp) shiftwave.co #Shiftwave #ProActiveSports #NervousSystemRegulation #AthleteRecovery #SportsPerformance

Behind every athlete performing at the highest level is a team doing the work to help them stay ready for what comes next. Jeffrey S. Banaszak, PT, CSCS has spent 24 years traveling full-time with professional golfers, supporting athletes through early mornings, long days and the demands of life on tour. We’re grateful to Jeffrey for sharing how Shiftwave became part of his own weekly training and recovery routine, and what he has heard from the golfers he works with. Thank you, Jeffrey @Back9Fitness, for sharing your experience with us. -- See how Shiftwave fits into training and recovery routines - shiftwave.co/ #Shiftwave #HumanPerformance #SportsPerformance

Sometimes the most noticeable part of a first session is the way the rest of the day feels from a different starting point. For Gyna, a first-time Shiftwave user in the UK, it was an experience unlike anything she’d tried before — and one she was curious to carry into the hours ahead. Gyna is sharing her personal experience with Shiftwave. Individual experiences may vary. #Shiftwave #NervousSystemRegulation #AutonomicRenewal #ResetRegulateReady #Wellbeing #Recovery

For an athlete, almost everything in the day asks for something. Training. Preparation. Travel. Competition. Recovery. So there’s value in having one part of the routine that doesn’t. For Tampa Bay Rays pitcher Griffin Jax, that simplicity is part of what keeps Shiftwave in his day: sit down, choose a protocol, and let the experience do the guiding. No extra task to master. No more effort to find. Just a moment to step out of the day before stepping back into it. — Explore Shiftwave and discover a nervous system regulation experience designed to meet you where you are - shiftwave.co #Shiftwave #GriffinJax #TampaBayRays #NervousSystemRegulation #AthleteRecovery

There’s a lot asked of an athlete before the work is even done. Train. Perform. Recover. Reset. Then be ready to do it again. Sometimes the most valuable part of recovery is simply having a way to let the system settle, without having to work at it. A moment with Shiftwave at Proactive Sports Performance (@proactivesp). #Shiftwave #ProactiveSports #NervousSystemRegulation #AthleteRecovery #SportsPerformance

Sometimes an idea starts with seeing something you hadn’t been able to see before. Years before Shiftwave, co-founder and CEO, Mike North, PhD, found himself wired up to equipment, watching his own stress response appear on a computer screen in real time. That moment stayed with him. It sparked a collaboration with psychophysiologist, Alan Macy, years of exploration and research, and eventually a psychophysiology lab in Santa Barbara where the early foundations of Shiftwave began to take shape. It’s a part of our story we don’t often get to share — and KEYT News Channel 3-12 captured it beautifully. Watch the full feature on our YouTube channel. youtu.be/09762qDQkMs?si=tM1v… #Shiftwave #NervousSystemRegulation #Psychophysiology #SantaBarbara

Some of the best technology asks less of you, not more. Choose a protocol. Settle in. Let the session do the guiding. The sophistication is built into the system. The experience stays simple. → shiftwave.co #Shiftwave #NervousSystemRegulation #GuidedProtocols #Recovery #Performance

KEYT News Channel 3-12 reporter, Ivania Montes recently visited Shiftwave in Santa Barbara for an inside look at our technology, our psychophysiology lab, and the research behind its development. Years before Shiftwave, co-founder and CEO Mike North, PhD, asked psychophysiologist Alan Macy to measure people’s stress responses for a Discovery Channel episode on road rage. For Mike, seeing those biometrics in real time sparked a realization: “This is like the dashboard for the human condition. If you can measure something, you can modify it. You can change it.” That idea helped begin years of work in psychophysiology — and ultimately, the development of Shiftwave. The full KEYT feature takes you inside that story, our psychophysiology lab, and the Shiftwave experience. Watch the full feature on our YouTube channel. youtu.be/09762qDQkMs?si=-ql5… #Shiftwave #NervousSystemRegulation #Psychophysiology #SantaBarbara

She went into her first Shiftwave session already feeling pretty relaxed. What followed surprised her. “Entering a void.” “Expansiveness.” “Complete relaxation and bliss.” “Joy and abundance.” And finally, with a laugh: “My heart feels like it exploded.” There’s no single way a Shiftwave session is supposed to feel. This was hers. Shiftwave uses pulsed pressure waves and breath-guided audio to support nervous system regulation from the body up, below conscious effort. This is just one person’s experience, in her own words. Individual experiences vary. What might you say? #Shiftwave #NervousSystemRegulation #BodyUpRegulation #FirstExperience

There’s a particular kind of calm that matters when your sport demands complete commitment. For professional mountain biker Jakob Jewett, the reaction after trying Shiftwave was simple: “Feeling pretty relaxed now.” Shiftwave works body-up through pulsed pressure waves and breath-guided audio to support nervous system regulation—helping create the conditions to reset after the demands of training, racing, and everything in between. Calm yet alert. Relaxed yet ready. #Shiftwave #JakobJewett #MountainBiking #AthleteRecovery #NervousSystemRegulation

Shiftwave in Brisbane. 🇦🇺 Great to see our partners at Cheatcode Playground Fortitude Valley bringing nervous system regulation into their approach to recovery and performance. Thanks to @brisbanetimes for the feature. brisbanetimes.com.au/nationa… brisbanetimes.com.au/nationa…

There’s no shortage of information about how to live well. The Reecet created something different: space for women to cut through the noise and focus on what matters — mindset, movement, recovery, nutrition, and practical tools that can carry into everyday life. We were proud to support the weekend alongside an incredible group of women, partners, and practitioners. Thank you, Gabby Reece and Amphora Events for bringing it together — and to everyone who spent part of the experience with Shiftwave. #Shiftwave #TheReecet #WomensWellness #Recovery #NervousSystemRegulation

Ivania Montes from News Channel 3-12 (KEYT), Santa Barbara recently visited Shiftwave. Here’s a first look at the story. Watch the preview and read the accompanying article here: keyt.com/news/santa-barbara-… Stay tuned for the full segment featuring interviews with Shiftwave's co-founder, Mike North, PhD and Shiftwave users. #Shiftwave #SantaBarbara #NervousSystemRegulation #NewsChannel312 youtu.be/eLcqaBPycco?si=zOiI…

Weekends have a way of carrying us in every direction. Family. Friends. Sport. Travel. The moments that matter most also ask the most of us. One of the simplest ways to change how you experience the weekend is to start it from a different state. A Shiftwave session isn't just about taking a pause. It's about creating the conditions to arrive with more capacity—for the people you're with, the decisions you make, and the moments you don't want to miss. The nervous system doesn't just shape how you feel. It shapes how you show up. Consistency is where the real change happens. If Shiftwave is part of your routine, let that include your weekends too. Reset. Regulated. Ready.

People aren't giving up on feeling better. They're giving up on the idea that feeling better requires another app, another routine, another metric to watch and scrutinise. There's a quiet shift happening. It's becoming less about chasing the next edge. But, more about creating the conditions to show up with clarity, capacity, and presence. Maybe the future of wellbeing isn't about just doing or adding more. Perhaps, it's simply about returning to the state where your best becomes available again. Reset. Regulated. Ready. shiftwave.co #Shiftwave #AutonomicRenewal #NervousSystemRegulation #Wellbeing

Two new Shiftwave protocols are now available: Morning Gratitude and Evening Gratitude. Some days begin before we feel ready. Others stay with us long after they are done. These two guided 10-minute protocols were created for those transition points. Morning Gratitude helps you begin from within. Evening Gratitude creates space to close the day with intention. Not gratitude as another task. Gratitude as a state the body can settle into. Shiftwave Pro users can access the new protocols through the iPad experience. Reset. Regulated. Ready. #Shiftwave #AutonomicRenewal #GuidedProtocols #NervousSystemRegulation #MorningRoutine #EveningRoutine #GratitudePractice

Neil Smith, founder of Mettle, recently experienced Shiftwave for the first time. What surprised him most wasn't the intensity. It was how the session left him: "very calm and alert." Recovery isn't always about slowing down. Sometimes it's about returning with greater capacity for what's next. #Shiftwave #AutonomicRenewal

Data can be one of the most powerful tools we have for understanding ourselves. It can also become something we unknowingly hand authority to. In his latest Substack article, our co-founder, Mike North, PhD shares how years of personal experience, research, and working with physiological data have shaped his relationship with wearables, from Oura and WHOOP to Apple Health and continuous glucose monitoring. His perspective isn't about rejecting the data. It's about changing the relationship. Feel first. Then let the data explain. When we stop treating every score as a verdict and start looking for patterns instead, our devices become tools for awareness rather than sources of pressure. As Mike writes, "Your wearable isn't a boss. It's a map." Read Mike North's latest Substack article, How I've Formed a Healthy Relationship With My Wearables, on Doc North. open.substack.com/pub/docnor…