Alicia Kea

So it’s become very popular lately for everyone to blame SEO for all the problems on the internet. The main problem I have with this is that I think many of these people don’t even know what SEO is or what we do… and so many people are conflating SEO with spam. They don’t realize there is an entire industry of professionals whose job it is to actually improve the overall experience on the internet. The things Google & Bing advise site owners to do to for their businesses to be discoverable are not just things that happen automatically. They require a lot of hard work. Here are some things SEOs work on daily: ➕ we help make websites faster and easier to use ➕ we deal with the fact that 60% of the pages Google crawls are technically duplicates (2022 statistic) and try to consolidate accordingly ➕we are constantly cleaning up and removing low quality, spammy, outdated, useless content from search results ➕ we connect consumers with the actual products and services they’re looking for (believe me, this wouldn’t just miraculously happen on its own. You should hear the things some companies want to name their products 😂) ➕ when a company changes domain names, we make that transition as seamless as possible so searchers can easily find that company’s content ➕ we make images, videos, products, and jobs actually discoverable in search results ➕ we maintain businesses in Maps results, like ensuring hours of operation, phone numbers, addresses etc. are up to date ➕ we help prevent companies from accidentally removing stuff from search results (happens literally all the time) ➕we help companies put their best foot forward, digitally This stuff doesn’t just happen on its own. SEO and spam are two different things. And yeah, SEO is most certainly not dead. Companies need to keep appearing in search results. The internet would fall apart without SEO. – at Queens, NY

Remember when SGE rolled out in beta and some of us made it our life’s work to improve/expand how they linked to sites in there? 😅😅 I guess it’s time to officially start a new campaign: SGE DATA IN SEARCH CONSOLE NOW! I mean, apparently this thing is sending heaps of traffic to publishers, so what is there to hide? @googlesearchc – at Barcelona, Spain

I feel very lucky that I was able to collaborate with the late @bill_slawski and write this article a few years before he passed. Learning from Bill absolutely transformed my understanding of SEO, and I think this is worth a read if you haven't already searchenginejournal.com/how-…

SGE shows up in Google Analytics as google/organic. - @jes_scholz #mozcon (been wondering about this, thank you Jes!)

Ok, gotta give it to them: Google understood the assignment. Gives the user options, modern look & feel, etc. This is how AI search *should* look. This is the only way to approach this fairly. Thank you Google for hearing our concerns and giving publishers a chance. #GoogleIO