Communications specialist, content specialist, music nerd, yogi, arts and culture, IABC and CPRS member #marketingcommunications #tech #B2B

Vancouver, BC
Joined March 2014
First in-person event for @IABCBC and @CPRSVancouver in 20 months! Excited that our communities are coming together for this momentous occasion! Thank you @steamworksbeer for hosting us! #letsgettoasty. Shouts out to the amazing @NicoleKeay and @PhoeLam featured in this clip 🎄🥳
1
2
1
24
Sheldon McRae retweeted
Great writing makes millions. OK writing makes nothing. Here are 11 copywriting frameworks to help you sell your ideas:
64
438
62
1,915
Volkswagen, Ford, GM, Toyota, and BMW collectively spend $25B+ on advertising each year. @elonmusk says Tesla will always spend $0 on advertising. The result? Tesla is worth more than the 9 largest car companies combined. Here are 16 takeaways from their marketing playbook 🧵
139
817
106
4,427
Persuasive Writing In Three Steps: Thesis, Antithesis, Synthesis - Animalz animalz.co/blog/thesis-antit…
Sheldon McRae retweeted
I wrote 10 blog posts and edited 16 by other writers in the marketing and eCommerce niches in July. Here are 10 things which make a great blog post!🧵
51
194
39
1,076
Sheldon McRae retweeted
I've written marketing copy for 6+ years. Here are 10 copywriting formulas to increase conversions and clicks on your ads, emails, headlines, and landing pages.
123
939
107
3,699
Sheldon McRae retweeted
Are you a member of @IABCBC? If so, we want to hear from you! Complete our member survey by June 30 & enter to win some great prizes, including a one-year FREE membership or one of two $50 prizes from SNACK HEROS! surveymonkey.com/r/JZ5TT7V
3
2
Talking Truths - Following in Her Footsteps hosted by Olivia C. Davies, O Dela Arts / Matriarchs Uprising. 4 artists who have blazed trails for other Indigenous women in the performing arts share stories. #TSF2021 #summersojourn #indigenous . Watch now ow.ly/QYnC50FepOr
2
3
Sheldon McRae retweeted
There is still time to register for tomorrow evening's virtual reunion!
Join us for an @IABCBC 40th anniversary virtual reunion this Thu, April 29th at 7 pm and help us #TellOurStory. You can share your memories at the event, and we'll also show how easy it is to share your stories and photos online. #IABCBC40 Sign-up today: ow.ly/pE4w50Ez1R9
Sheldon McRae retweeted
I love simple abstractions. This thread is full of them. Worth reading.
This quoted post is unavailable.
2
15
91
Sheldon McRae retweeted
Join IABC for a discussion on Indigenous #equity #diversity and #inclusion with senior communicators @juliholloway and @nicoletaylors on March 11. Learn how to incorporate Indigenous world views into the workplace. Register at bit.ly/3qJsKhS #IABC
2
3
Love this—please share! 🙌
The 2020 unemployment crisis disproportionately impacted already marginalized communities. @Lighthouse_Labs wants to help. They’ve partnered with @WeAreBCTech to grant full scholarships to women & BIPOC communities in BC; click to apply: bit.ly/3o6m3on
2
2
Twitter Shares Planning Guide for Your 2021 Tweet Strategy socialmediatoday.com/news/tw… via socialmedia2day