Mom; marketing goddess: tech, manufacturing, social media; professor @Suffolk_U; entrepreneurship & tech innovation
Boston
Joined March 2008
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How do coders not first figure out what programming language was used on the database they’re investigating? #cobol
Elon Musk claims to have found rampant fraud in the Social Security Administration. There's a much simpler explanation. wired.trib.al/UO0R0hT
Who hired the @TBSNetwork idiots who are providing color for the @NHL playoffs games and constantly hating on the @NHLBruins? They lost a lot of viewers with that BS. Back to @NESN!
Love this new model of #innovation that ties with competitive strategy. RED innovation for adaptation to previous markets, BLUE innovation for new VPs, GOLD innovation for highly scalable, WHITE innovation for non-economic projects. @IEEEorg ieeexplore.ieee.org/document…
My latest article is out, "Entrepreneurial Marketing: Embracing Change and Disruption in and Beyond the Classroom" in the Journal of Marketing Education. Many thanks to co-author Fabian Eggers. journals.sagepub.com/doi/10.…
Some people are surprised by how real AI facial models are, but this isn't new. Even @Snapchat filters use machine learning to create those beautiful/funny/silly images.
AI is a tool we’re all going to have to adapt to. Yet programs like ChatGPT are training using the content written by the very same experts they might put out of work. Where will the AI engines be when we experts stop contributing to the content pool?
The Atlantic contemplates how A.I. writers might impact white collar work, citing an Oxford estimate that up to 47% of jobs could be replaced by A.I. But how good can it get in a closed system without humans to gather new information for it? theatlantic.com/ideas/archiv…
Why can't I get BBC and Dr. Who? You realize this is their big marathon season. Finish negotiating the damn contracts, @GetSpectrum .
Yikes!
NEW post: sparktoro.com/blog/which-3rd…
We analyzed 1,000+ websites' Google Analytics traffic and compared them to estimates from:
- SimilarWeb
- Datos
- SEMRush
- Ahrefs
There's a mess of charts, data, and takeaways to help marketers who use these estimates make the most of them.
Wow! Almost 10k #martech solutions on the market. No wonder most companies are grappling with how to manage the marketing function these days.
Marketing Technology Landscape 2022: search 9,932 solutions on martechmap.com chiefmartec.com/2022/05/mark… #martech
Yay! It's Tolkien Reading Day. Guess what I'm doing after work :-)
blankcalendarpages.com/holid…
Wow! Strong and well said message to the Russians from @Schwarzenegger.
Shari Worthington retweeted
Very astute assessment on why this is happening: Putin thinks Russia (& China) could win the next Cold War.
I believe democracy & capitalism can win, but cannot argue that these ideals (at least in the US) are the weakest they've been since the Civil War washingtonpost.com/opinions/…
So encouraged to see anti-war protests in Russia and around the world! #StandWithUkraine msnbc.com/rachel-maddow/watc…
It’s a #designthinking day. Encourage wild ideas! #embracethemess #integrativethinking #brainstorming #visualthinking
65% of marketers report struggling to simplify operational data into meaningful insights. 41% report issues of too many data sources. The options can be overwhelming. Just look at the social media side, in @briansolis' 2021 Conversation Prism. webcache.brandmaker.com/58_1…
#Sustainability is driving the thinking of our future business leaders. How great is that?
How can we contribute to a more sustainable future? WPI students have ideas! Check out the virtual exhibit feat. 27 projects (some in our own backyard) to learn about the exciting #WPIProjects our students are engaging in: wpi.today/3xrZAay #EarthMonth
Shari Worthington retweeted
Today we celebrate the ratio of the circumference of a circle to its diameter. Happy #PiDay, everyone!