Lead Social Media @sassoftware. Former book publicist. Aspiring amateur soccer player & animal greeter. Tech, tv, whatever. GenX. Opinions my own + my cat's
Joined January 2009
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One of the best highlights of #SASChampionship week
The HBCU Invitational is back for #SASChampionship week! We're proud to welcome student-athletes from leading HBCUs for championship golf, career readiness, networking and unforgettable experiences on and off the course. ⛳
Learn more: 2.sas.com/6016BGv3js @SASChampionship
📸#SASInnovate 2026 in Grapevine, TX
Big week for @SASsoftware, SAS users, and the SAS Corporate Social Media team (☕️☕️☕️)
Wrapping up an incredible #SASInnovate 2026, filled with new ideas, hands-on demos, unforgettable moments (yes, even bull riding) + connections that will last well beyond the conference. We even broke a world record along the way 🎉
Hard to top a week like this, but we can't wait until next year 📆
In play at #SASInnovate today.
A goal to reshare this one. ⚽️
Chris Jennions, Vice President, Marketing, Liverpool Football Club: "Choosing a partner that doesn't just react to change but drives that change. SAS is really at the forefront of that." #SASInnovate #LiverpoolFC #lfc @lfc 2.sas.com/6012BBPMF6
"There are people in this room who are going to change the trajectory of this industry," Mel Robbins in thoughtful conversation with SAS CMO Jenn Chase. #SASInnovate
SAS CMO Jenn Chase chats with bestselling author and podcaster Mel Robbins at #SASInnovate. Robbins shares: "Thinking about what you need to do doesn't change your life -- action does. And it's the kind of action you don't want to do."
Mel Robbins onstage at #SASInnovate "In order to change you have to understand that your brain will always resist the thing that’s hard. That’s why people only change when forced to or they choose to."
Preach
SAS is celebrating 50 years. “The world is entering a new era of data and AI. Our mission remains the same as it was in the beginning,” said @sassoftware CEO Jim Goodnight. “Help people make better decisions they can trust.” 2.sas.com/6013BBO49D
#SASInnovate #SAS50
Lots of @SASsoftware announcements coming out of #SASInnovate this week 📢, including SAS AI Navigator
Coming in Q3: Announced at #SASInnovate SAS AI Navigator will bring order to AI chaos. The offering help AI, data, compliance and risk leaders compile a complete AI inventory and align AI use cases with government regulations and internal policies. 2.sas.com/6010BBMfpm
Shoutout to #SASInnovate host and @sassoftware colleague Dominique Moon ⭐️always bringing the great energy and vibes
SAS' Reggie Townsend at #SASInnovate: "We live inside the stories of culture... Some of these stories about AI excite us and some of them confuse us but today we have a chance to tell a different story."
Reggie Townsend shares at #SASInnovate, SAS' latest governance innovate aims to tackle trust and transparency concerns: "We started with an idea: to make being responsible irresistible. We wanted to design something that’s convenient, useful, intuitive." 2.sas.com/6018BBMQ9i
Shelly Goodin retweeted
Reggie Townsend, Vice President AI Ethics, Governance & Social Impact at SAS: “When consequential decisions must be made in the midst of ambiguity and competing values, our judgment is irreplaceable. And this is precisely why governance exists. Governance is a system for scaling our judgment, and by default preserving our culture.” #SASInnovate
Powerful statement from SAS CTO Bryan Harris today: "The only thing that outlasts innovation is people." #SASInnovate
SAS CTO Bryan Harris: “From the very beginning, human ingenuity has been the engine behind every breakthrough that changed the world… And now AI will scale human observation and decision-making. There’s no question that this is a pivotal moment.” #SASInnovate
"Three words. Will people matter?" Opening remarks from @sassoftware CTO Bryan Harris.
#SASInnovate
SAS CTO Bryan Harris opens #SASInnovate with a provocative question: Will people matter? He adds that we are in a crisis of confidence in human ingenuity…
“No one knows your business better than you. And the way you show up right now with AI will determine your brand value to the next generation. But I want to be clear: this doesn’t mean choosing between people or profit…”
Shelly Goodin retweeted
No freak-outs necessary, unless you want to. SAS Viya is there to help you get the decisions you're after, no matter what the data looks like
#SASViya
2.sas.com/601979K4J
Registration is open for the 2025 #SASHackathon through Aug, 31. 💻 Nurture or develop new skills, work with global participants including an experienced SAS mentor and make a real difference with your contributions. 2.sas.com/60164gjfm
The role of AI in fighting financial crime blogs.sas.com/content/sascom…
"You can count on SAS and our partners to be by your side for the next 50 years and beyond" @SASsoftware CMO Jenn Chase, in an inspiring Closing Session to #SASInnovate (and hey, with a look ahead to the 2026 event! 👀)
Ready to do this, with a little help from my friends ☕️🍩(including the amazing @SASsoftware social team of course ). Cheers to a fantastic event this week! #SASInnovate
⭐ ⭐ ⭐ Coming right up, Morning Closing Session at #SASInnovate 2025 in Orlando -- with a future-focused session on how AI is becoming more accessible, actionable + impactful for all.
Virtual pass available ✅ 2.sas.com/6019Nznxt
Going to bring this energy to covering the final day of #SASInnovate tomorrow. ⚡️ One of the best weeks to work on a social team ✅
Our POV the last few days at #SASInnovate and it's not over yet! Last day tomorrow, let's go. ✨
"We're in a very serious time where we're going to have to make choices of how we show up for ourselves and how we show up for each other." mic drop from @BreneBrown, #SASInnovate
Some incredible insight here about leadership: Empathy, owning up to mistakes and imperfection and showing vulnerability via @BreneBrown at #SASInnovate
