Building in public: SaaS @srgplus, 7-fig creative agency, ecom. Writing about scaling multiple companies with a small team + AI.
Los Angeles & San Francisco
Joined April 2010
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383 agents registered. 65 submitted a full application.
Ad spend: $4,626 over 50 days.
Pinnacle Life Group is a parent network with roughly a hundred independent insurance agencies under it. Every agency needs new agents, and recruiting ran out of somebody’s personal network…
License status, years in sales, industry background. Cost per application fell 76% by round three.
14 creative variations. The best turned 18.7% of leads into applications, the weakest 5.9%. You find the winner by testing, not by taste.
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Review full case study
creatorstudios.io/portfolio/…
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He was giving me portfolio advice and calling it operator advice. Different games, different rules.
I almost missed it because the data was so good.
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Also worth noting: the AI companies he's most bullish on sell software as a service. Monthly. Some of them per seat.
The thesis eats itself.
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Public multiples tell you what a stranger will pay for a slice of someone else's revenue. That's it. They're exit math for companies that need to raise at a valuation.
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His case: median software trades ~3.6x revenue, down from 6.7x. Software forward multiples fell below the S&P 500 for the first time in history. PE has gone quiet on anything seat-based.
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A friend who exited his company told me not to build software this year.
He had the data. He was still giving me the wrong advice...🧵
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5 days before an event, our client needed a website, a survey, and key support to make everything work.
The deadline was tight.
The pressure was real.
But our answer was simple:
Challenge accepted...
If your business needs a website, branding, content, or creative support, @screatorstudios is ready to help.
Fast-moving project?
Big idea?
Tight deadline?
Let’s build something that works.
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