Read the Texas AG lawsuit citing how Google lied to news publishers to get them to adopt AMP to destroy header bidding. https://xitter.cf/t.co/0SSx3vOswC
Joined April 2008
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SEO Book retweeted
To get rich, do work where you get paid in proportion to the number of customers you satisfy instead of the number of hours you work. Not all work of this kind will make you rich, but nearly all work that can make you rich is of this kind.
SEO Book retweeted
Not just because of it, but they said that it was one of the reasons: epicgames.com/site/en-US/new…
SEO Book retweeted
Apple just terminated Epic's developer account, and they admitted that this tweet was one of the reasons.
We don't want to think about Apple being evil. It would be so inconvenient. We don't want to switch to Android. But I see ever more signs that power has corrupted them.
Apple leadership faces some massive decisions in the coming weeks as the contradictions between their stated principles and the intended and actual consequences of their present policies are reckoned with: the app store monopoly, the digital goods payments monopoly, the tax, the suppression of true information about competing purchasing options, the blocking of competing web browser engines and outright destruction of web apps.
It doesn’t have to be this way. Apple is a few bold and visionary decisions away from being the company they once were and that they still advertise themselves to be: beloved brand to consumers, partner to developers, and overlord to none.
SEO Book retweeted
This Linkedin Post from a Senior Software Engineer at Google is illuminating.
(Link: linkedin.com/posts/dhtheriau… )
SEO Book retweeted
Huawei works with the Chinese state security services to steal technology from Western firms, and the government gives Huawei massive subsidies to underbid Western companies on 5G contracts that Huawei then uses to spy on people around the world for the Chinese government.
Rather than a villain, the tech group is more of a victim caught up in the US-China dispute, writes @RobinBHarding on.ft.com/41DCSvJ
ALT Quote from Robin Harding, FT Asia editor, reads: 'Do not demonise Huawei simply because it is Chinese'
SEO Book retweeted
Now we can say precisely how much ahead of his time Brian Armstrong was: 3 years.
Google, Meta, other tech giants slash DEI-related jobs, resource groups in 2023: report trib.al/HhyPul9
SEO Book retweeted
This isn't "personalization" - as public Google comments seem to want us to believe
"If you search right now, you'll benefit from the billions of past user reactions we've recorded"
4/5 🧵
SEO Book retweeted
What user interactions does Google measure?
• Attention (hover/mouse movement)
• Clicks
• Scrolls
• Enters new query
2/5 🧵
SEO Book retweeted
It here! The DOJ finally released "Life of a Click" - explaining how Google used clicks for ranking
3 Pillars of Ranking:
• On-page
• Links+Anchors
• User-interaction
1/5 🧵
SEO Book retweeted
Interesting timing. Google shared this yesterday about new features for ecommerce sites: "Stay tuned for new ways we're helping shoppers find your deals this holiday season..."
Maybe this is it? Or maybe it's part of what's coming. Stay tuned.
Google testing bold green labels in the products section of the search results seroundtable.com/google-sear… via @b4k_khushal also @type_SEO @MordyOberstein
SEO Book retweeted
Today we released the November 2023 core update. We'll update our ranking release history page when the rollout is complete: status.search.google.com/pro…
Related to this, we’ve posted a Q&A on Google Search updates as a refresher about how updates work: developers.google.com/search…
SEO Book retweeted
This carousel looks new. Is it new, @rustybrick ? It appears to be an "about us" type of carousel.
SEO Book retweeted
YouTube confirmed it “launched a global effort” to encourage users with ad blockers to allow ads or try YouTube Premium, after a “small experiment” earlier in 2023 theverge.com/2023/10/31/2394…
SEO Book retweeted
Foot Locker was able to increase their image thumbnails on Google by 343% for category pages with this one simple change.
They received a significant uptick in images being indexed, resulting in them surpassing key local competition with their image previews.
The change involved increasing the size of the image in their category page sever side rendered HTML (pre-JS), going from 67x67 to a minimum requirement of 200x200.
Google was previously able to crawl the images on their category pages, but they weren't committing them to their index due to how small the resolution was.
Benefits to Foot Locker from this change include an improved CTR, and also having more important content being indexed for core pages, which correlates well with improved rankings.
I’ve worked on a lot of Image SEO projects over the years (more recently with the largest stock photo site in the world - Shutterstock) so it was great to see that learnings from my blog could be used by other well-known brands such as Foot Locker.
With technical SEO, it is sometimes the simplest change that can have the greatest impact. In the case of Foot Locker, increasing the size of the indexable images resolved the issue.
