#SEO Pro tip Comment montrer en 3 clics et 1 image que le contenu d'une page à besoin d'être amélioré. > Créer un compte gratuit sur InLinks > Générer un brief avec votre page et le mot-clé visé > Exporter le Topic Chart > Enjoy :-)

Analyse de content gap express, précise et détaillée, pour le prix d'un café... Ultra simple à incorporer dans un workflow existant. C'est sur Waikay!

Building in Public: From Eureka Moment to Market-Ready in Just 3 Months I'm excited to share our journey with Waikay, our new AI brand monitoring tool that's already changing how companies understand their presence in the AI landscape! In mid-January 2025, we had that lightbulb moment - realizing our InLinks technology could solve a massive blind spot for brands: understanding what LLMs actually know and say about them. With AI hallucinations being such a widespread issue, this felt like an urgent problem to tackle. Within days, we built an MVP to see if we could extract meaningful data. The initial results blew us away - we were capturing insights that brands simply couldn't get by directly querying ChatGPT or Gemini (which would just give you one curated response, not the actual knowledge representation). Our approach was unique enough that we've filed for patent protection: we create two separate knowledge graphs - one from the brand's actual content and another from LLM responses - then compare them to score AI knowledge accuracy and completeness. After some spirited naming debates, we landed on Waikay (What AI Knows About You) and decided to launch it as a standalone product separate from InLinks. Just 3 months from concept to launch, Waikay went live on March 17th with support for 10 languages (with more on the way). The most exciting part? Our first customers have helped us discover applications for this technology that we never even imagined. We've built something truly revolutionary that goes far beyond our initial vision. Can't wait to reveal this massive new capability next week at hashtag#BrightonSEO!

✨AI doesn't always know who you are. Especially if your name sounds like someone else’s. We once asked AI about “Lloyd Mousilli.” It confidently delivered a glowing bio… of Feras Mousilli — a totally different legal pro with a stellar tech background. 🤯 That’s the new risk: AI doesn’t just guess — it assumes, even when it’s wrong. 🚨 If your name or brand overlaps with others, here’s what you should be doing right now: ➡️ Assess – Check what AI tools know about you (ChatGPT, Perplexity, Gemini, etc.) ➡️ Verify – Fact-check those summaries like your reputation depends on it (because it does) ➡️ Optimize – Update bios, metadata, website schema, press coverage, and social profiles so AI learns the right story Because in the AI era, you’re not just competing for attention — 💡 You’re competing for identity. ✅ Want to know what AI actually says about you? Use Waikay to generate your AI profile and get a clear picture of what’s out there — and how to fix it.

#SEO / #AI ➡️ The Critical Difference: AI Interprets, Search Engines Rank Why AI Interpretation Changes Everything Traditional search engines like Google primarily rank your content: 🟢 They determine which pages appear for specific queries 🟢 They deliver links for users to click through to your website 🟢 Users form impressions based on your actual content AI systems fundamentally interpret your brand: 🟡 They synthesize information across multiple sources 🟡 They deliver "factual" summaries directly to users 🟡 Users form impressions based on AI's interpretation before seeing your content This difference is why traditional SEO tactics aren't enough. When AI misinterprets your brand, users receive incorrect information presented as facts—not just lower rankings. Example: A search engine might rank a competitor above you for "enterprise software," but it won't claim your product lacks features it actually has. AI does exactly that. This is why optimizing for AI/LLMs requires a different approach focused on knowledge representation, not just keyword optimization and link building. If you want to know how AI perceives your brand, just try Waikay for free! app . waikay . io

🚨 WHAT IS AI TELLING PEOPLE ABOUT YOUR BRAND? 🚨 Today we're launching Waikay (.io) — a groundbreaking platform that reveals What AI Knows About You (WAIKAY). Many SEO professionals believe optimizing for AI is just standard SEO with a new name. Our research proves otherwise. Unlike search engines that simply rank your content, AI systems interpret your brand and often get it wrong - even if your SEO is close to perfect. A few real examples: ✖️ Creating features your company never launched ✖️ Missing entire product or service categories ✖️ Failing to connect your website to your company ✖️ Declaring your company defunct when it's thriving ✖️ Providing incomplete descriptions of what you offer These aren't just ranking issues—they're reputation threats. If AI gets basic facts about your company wrong, potential customers form incorrect impressions before they even visit your website. AI Optimization (AIO) is about ensuring AI systems correctly understand and represent your brand in this new search paradigm. You can try waikay[.]io for free!

Patent filed

#SEO A topical map shouldn't just tell you where to go (what content you need to write), but also where you are (what content you've already written). And chatGPT can't do that

This is the first time I have recommended that a customer not create a website, in order to prevent their content from being stolen by AI. The content will remain within the B2B application.