We’re a design-first technology studio bringing brands to life on the web. Led by @jennyheintz & @mikewagz.
Philadelphia, PA
Joined October 2018
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Self Aware retweeted
we finally got to collab with @mikesmith187 @Smith_Diction 🙌 labor of love 💕
I don’t know how to properly post web work on here but we just made a new site for Caphe Roasters and it is so fun. Caleb absolutely crushed it. Go buy some coffee!!
Check it out here
↓
capheroasters.com
Designed by: Caleb Sun
Dev: @selfawarestudio (@mike_wagz)
🐲
Self Aware retweeted
I don’t know how to properly post web work on here but we just made a new site for Caphe Roasters and it is so fun. Caleb absolutely crushed it. Go buy some coffee!!
Check it out here
↓
capheroasters.com
Designed by: Caleb Sun
Dev: @selfawarestudio (@mike_wagz)
🐲
Self Aware retweeted
graphic designers in 2014
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Self Aware retweeted
Huge thanks to the team at @Goodside_Studio and @selfawarestudio for bringing this to life. They were fantastic partners in helping us find and step into our voice. Memberful is a unique and special company, and I couldn’t be happier with how it came together.
Self Aware retweeted
Big day! We just launched a new brand for @Memberful. New look, new site, and finally a brand that matches our point of view.
Memberful is for operators who want to own their membership business completely; not rent it.
memberful.com
ALT Memberful - Membership your way.
Self Aware retweeted
tried to use @superwhisper while my newborn was crying
ALT Screenshot of the Superwhisper app showing a transcription box filled entirely with the text “AHHHHHHHHHHHHHHHHHHHH”
So proud to have played a part in this rebrand.
underconsideration.com/brand…
Self Aware retweeted
The folks @selfawarestudio poured their hearts into making an unbelievably beautiful and modern site. And they are PHILLY PEOPLE representing our city on a global scale.
The fact that people love to get mad at rebrands these days just feels so sad and tired.
watching everyone complain the Philadelphia Art Museum didn’t work with Philly creatives on the rebrand when we did the website and we live in Philly
Self Aware retweeted
This website has a “simplify fonts” checkbox in the footer (third screenshot is after it’s toggled on). Never seen this before.
New Work: PhAM (2025)
In collaboration with @gone___fishing, we reimagined the digital home of the Philadelphia Art Museum, designing and building a platform to showcase its legendary collection, exhibitions, and events, and bring Gretel's bold new identity to life online.
Self Aware retweeted
Well I absolutely love it. Great job @GretelNYC
gretelny.com/philadelphia-ar…
New Work: PhAM (2025)
In collaboration with @gone___fishing, we reimagined the digital home of the Philadelphia Art Museum, designing and building a platform to showcase its legendary collection, exhibitions, and events, and bring Gretel's bold new identity to life online.
Credits:
Brand Identity: Gretel
Website Design: Self Aware
Website Development: Self Aware & Gone Fishing
Custom Typeface: Ryan Bugden
visitpham.org/
