There are a lot of unknowns and changes when you start a #contentstrategy project. How do you ensure the changes you are making address your company’s needs and requirements? bit.ly/3AOJdbF

“If you want a better user experience and more customer loyalty, you need accurate content.” #contentops – @rahelab bit.ly/3tEBEQP

Our Content Ops Manifesto describes the four basic principles of #contentops: 1. Semantic content is the foundation. 2. Friction is expensive. 3. Emphasize availability. 4. Plan for change. bit.ly/3Xbjofl

Are you facing a Word to #DITAXML conversion? Consider these tips... bit.ly/3RXvyoI

"With #CaaS, consumers decide what information they want and in what format they want it." bit.ly/3QCBuTB

“By its very nature, #DITAXML being strongly structured facilitates more accessible content.” – Bob Johnson bit.ly/3Diu587

"I would define it as seamless interaction from one customer touchpoint to the next, throughout a brand’s customer experience." @kpnichols talks with @sarahokeefe about #omnichannel in the latest episode of The #ContentStrategy Experts podcast: bit.ly/3dXtONj

"Delivering personalized content can be a challenge, especially if you’ve never done so before. So what makes it worth the effort?" #contentstrategy bit.ly/3zt58nR

"A lot of times it feels like you’re trying to dig yourself out of this bottomless black pit doing these constant manual changes and revisions. But it is possible to put in better #ContentOperations to make that a whole lot less painful." – @alanpringle bit.ly/3Fqtumb

"You have to decide, by looking at your particular organization, whether you need what a #CMS will give you. You will get improvements in consistency and automation for formatting and traceability." #contentstrategy #CCMS bit.ly/3sFJzfY

“When you are trying to get executive buy-in on something as a content creator, don’t focus on the tools and the nitty gritty of the tech. That is not the way to get the attention of executives.” #contentops – @alanpringle bit.ly/3WcLaaU

"It’s rare that a single approach—storage in the files or in the repository—will work for all of your metadata. Most organizations take a hybrid approach and store some pieces of metadata in each location based on need." bit.ly/3UCwTTs

"If you are doing a lot of workarounds and manual labor to address your content requirements, you’ve probably outgrown your content tool and need to move on to greener (and more efficient) pastures." #ContentStrategy bit.ly/3Ua32kR

“If you look a restaurant menu on your phone, most of the time, that menu is going to be a PDF. And you are sitting there, scrolling and pinching, and trying to read this menu that really should have just been a responsive HTML page.” – @billswallow bit.ly/3DhYFNR

"Content as a Service (CaaS) changes publishing from a 'push' model to an on-demand model. If you’re looking to pull content from multiple sources and incorporate more flexibility into your content operations, it may be time to consider #CaaS." bit.ly/3L65B3Q

"Many or most organizations are completely siloed. A typical enterprise might have an LMS for training content and a #CCMS for product content. The two systems are entirely incompatible and disconnected." #contentstrategy bit.ly/3Fud9g7

.@ditawriter talked to @sarahokeefe about jobs in #techcomm: "It’s common to require domain knowledge and then say tools are a nice-to-have or a strongly preferred, but not an absolute requirement." bit.ly/3t4RiV8

"A lot of times it feels like you’re trying to dig yourself out of this bottomless black pit doing these constant manual changes and revisions. But it is possible to put in better #ContentOperations to make that a whole lot less painful." bit.ly/3FkZ3h8

"In an unstructured document, the document formatting tells us the meaning of a particular piece of content. The process of content modeling lets us take those formatting cues and translate them into semantic tags." — @sarahokeefe #ContentStrategy bit.ly/3WdwdoY

Our Content Ops Manifesto describes the four basic principles of #contentops: 1. Semantic content is the foundation. 2. Friction is expensive. 3. Emphasize availability. 4. Plan for change. bit.ly/3zrYApI